Community Manager at NFT platform for IP monetization · Remote only · 6 - 8 years · ₹8L - ₹12L / yr · Remote only · Posted 22 May 2022

Our client aims to project India’s popular iconic characters into the Metaverse. They offer a full stack solution to manage, sell and monetize digital experiences and thus act as a wealth-building platform for artists, IP owners and other established icons to manage their digital assets. To support them in this journey, they have global partnerships with world class Metaverses, NFT platforms, Artists, Game studios, etc.
Our client was co-founded by a team of three members consisting of experienced entrepreneurs and also a leading Indian film and TV personality.
As a Community Manager, you will be responsible for acting as the face and voice of our brand and managing all community communications.
What you will do:
- Setting, planning and implementing social media and communication campaigns and strategies
- Providing engaging text, image and video content for all social media and professional accounts
- Responding to customers in a timely manner
- Monitoring, tracking and reporting on feedback and online reviews
- Organizing and managing events to boost brand awareness
- Coordinating with Marketing, PR and Communications teams
- Liaising with Development and Sales departments
- Building relationships with customers, industry professionals and journalists
- Staying up-to-date with digital technology trends
Desired Candidate Profile
What you need to have:- BSc degree in Marketing or relevant field
- Proven work experience as a Community Manager or similar role
- Experience planning and leading community initiatives
- Ability to identify and track relevant community KPIs
- Excellent verbal communication skills
- Excellent writing skills
- Excellent interpersonal and presentation skills
- Hands on experience with social media management
- Ability to interpret website traffic
- Knowledge of online marketing
- Attention to detail, critical-thinker and problem-solver

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About TorqWars
TorqWars is building India's competitive RC racing. We are a sports-entertainment business running on three engines: experience-led arenas with timed racing, a league, and a D2C store for RC cars and parts. Our first arena opens soon in Bandra, Mumbai, and we are backed by The Foundery. Our mission is to make battling with machines a real sport. You will work directly with the founders and own how your function is built from the ground up.
Role overview
You will own the TorqWars player community and our events: tournaments, leagues, racing events and brand activations. You will grow a community of players who come back, compete and bring their friends, and turn our events into a format we can run across every arena. In the first few months you will run the events and community channels yourself, and build the team as both grow.
Key responsibilities: Community
- Build and manage the player community: how people discover us, sign up, play, return and refer others.
- Run community channels such as WhatsApp groups, Instagram and Discord.
- Build ambassador, creator, campus and hobby-club programmes.
- Create community content with the creative team: player stories, event recaps, creator features, leaderboards and rivalries.
Key responsibilities: Events
- Design event and tournament formats: rules, heats, scoring and run of show.
- Manage production: staging, timing, sound, lights and the safety plan.
- Source and brief vendors and event crew, and lead on the day.
- Run a post-event review after every event and apply the learnings to the next one.
KPIs
Active returning players, new players per event, organic sign-ups without paid ads, events delivered on time and safely, and participant and spectator feedback.
Requirements
- Experience across community management, field or experiential marketing, and live events. Senior candidates are welcome, and so are candidates with 3–5 years who have built and grown a community themselves.
- Proof of retention: repeat attendance, retention or referral numbers, not just reach or impressions.
- Has owned events or event IPs end to end: budget, vendors, run of show and on-ground management.
- Has built a programme or format that kept running after you moved on.
- Willing to be on the ground at events, including evenings and weekends.
Good to have
Motorsport, RC, karting, gaming or esports. Campus and youth marketing. Sports or brand partnerships. Startup or founder experience.
How we assess
A quick AI voice interview with your camera on (about 20 minutes, five main questions): a community you built (who came back, why, and the repeat numbers), an event that broke on the day and what you changed, a TorqWars race-night scenario to plan out loud, and what your last manager would say about you. We do not expect you to know RC cars; we will teach you the sport. We hire for intelligence, energy and integrity. Recent hands-on work matters more than total years, and we speak to references before any offer.
Your first 90 days
The first race format defined and run end to end, the first ambassadors and community channels active, and a returning-player baseline we track every week.
What we offer
Ownership of community and events from day one, 0.1–0.5% ESOPs (vesting as set out in the offer letter), direct work with the founders, and the chance to build a new sport in India.
Location
Work from office, Mumbai (Bandra and Worli).
Hiring process
A short AI interview, a call with a founder, a short assignment for shortlisted candidates, an in-person meeting in Mumbai with reference checks, a final conversation with our co-founder, and an offer within 2 weeks of the first call.
When you apply, share
- A community you built where people came back, with the repeat numbers.
- An event you owned end to end, and your role in it.
- Current and expected CTC, and notice period.
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● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.
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About ViralBulls Media Agency
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Role Overview
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- Stay updated with the latest social media algorithms, trends, formats, and best practices.
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Required Skills
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● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.
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● Develop, implement and manage a brand's social media strategy on a monthly basis.
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● Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.
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