10+ years of sales/business development experience in Cyber Security Domain
· Experience building and executing a partner led go to market model
· Strong background in executive-level communication
· Strong skills in a cross-functional teaming environment
· Having an insightful view of the overall business landscape, including financial and partner business drivers
· Understands how to evaluate, interpret, and incorporate financial data in daily decisions to understand the organization's financial goals and focus the efforts in solving complex partner needs
· Demonstrated ability to build and maintain executive level relationships at customers, partners .
· Working across Boundaries - Ability to work cross-functionally with multiple business units, partners and solution teams in complex business engagements
· Strategic Vision - Develops short and long-term strategy
Shubham Vishwakarma
Full Stack Developer - Averlon
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Talent Acquisition
Sakshi Kulkarni
Website: velankanigroup.com
43, Hosur Rd, Electronics City Phase 1,
Electronic City, Bengaluru, Karnataka 560100
Work with a leading FMCG Manufacturing company, and grow with its amazing team.
Our Client is the world's largest FMCG brand manufacturer and exporter with a legacy spanning over 120 years.They are India's first integrated company with a comprehensive product chain. Our client is a billion dollar top line company holding 45% market share in India and 50% share in export market.
As a Manager Global FP&A, you will be managing a multitude of responsibilities that are related to forecasting, reporting, Implementation and analytics to improve on the company's product, sales and marketing effectiveness.
What you will do:
Marketing and Sales Analytics
- Performing insightful analysis of sales performance of brands (own and competitors) to highlight key performance/ issues across area/ geographies and facilitating strategic initiatives for improvement
- Working on Measurement and evaluation of effectiveness of executed marketing promotions
- Analyzing industry growth trends vis-a-vis own brands and competitors on monthly basis. Identifying gaps, planning and designing territory specific schemes to overcome competition
- Supporting sales teams with customized data queries, analysis and reports catering to specific business needs
- Pricing analysis within brands, packs and segments to suggest a competitive price for old/ new brands
Sales force enablement & effectiveness:
- Identifying outlet gaps in width of distribution/ availability of brands in retail, bars and clubs for the ease of the sales team to focus for the month
- Designing motivating reward schemes for the sales team with parameters of target achievement (overall volume and focus brands volume)
- Identifying outlet wise volume potential and plan monthly brand wise volumes to meet monthly regional sales plan (# of outlets 7000+)
- Evaluating sales team performance on monthly basis and computing incentive payouts and rewards
- Deriving frequency of visiting outlets basis value potential of the outlet - used to design PJP (Permanent Journey Plan) for better coverage of outlets by sales executive
Forecasting Sales:
- Projecting secondary sales volume for a horizon of 3 financial years and estimaing manufacturing unit requirements
- Forecasting yearly/ quarterly/ monthly/ weekly volume plans and identifying opportunities & risks
- Planning Monthly volume plan for brands and packs prediction on industry growth trends and sales inputs
Monthly Operations Review Report (MOR):
- Reporting on budget achievement, growth (volume and value) for the month and year till date
- Executive summary highlighting- environmental challenges and mitigation plan, market summary (Trade, Manufacturing, Supply Chain, Sales, Marketing) on what worked well/ what can work better vis a vis action points, issues performance achievements/ issues; to be submitted to the top management of the organization
Route to Consumer (RtC):
- Becoming a Project Lead for all regional implementation, requirements and smooth execution of RtC project
Perfect Outlets:
- Creating Segmentation of outlets based on Gross Sales Value (GSV) contribution to region
- MAking a Selection of top outlets based on value and profile of outlets to be transformed into perfect outlets
- Measuring parameters of Quality, Distribution, Visibility, Price, Promotion and Persuasion of an outlet and develop plan for improvement
- Training sales executives and third-party auditors on guidelines of retail outlet planogram and evaluating
Online Daily Sales Report:
- Measuring availability of brands in outlets on a weekly basis and providing targets to fill gaps
- Measuring and monitoring coverage of frontline sales team
Miscellaneous Activities:
- Making management presentations for review
- Preparing monthly and quarterly financial reports of various oversee distributors
- Adhering to accounting standards / ensure financial compliance in conjunction with international law and corporate accounting standards including export / import documentation as FEMA and RBI regulations
- Checking International Trade Marketing expenses inline of approval provided
- Preparing and checking Quarterly TME approval to be provided to distributors
- Creating an Analysis report on budgeted expenditure and actual expenditure of TME
- Maintaining dialogues and working relationship with overseas distributors.
- Managing receipts & vendor payments for exports receivables (AR)
- Implementing a Business Intelligence tool and dashboard reports
- Supporting management team and the Heads of Department with data-driven analysis
What you need to have:
- Either B.Tech & MBA or B.Com & MBA
- Worked on Sales Analytics for a FMCG company in food and beverage space of 500 crores plus size.
- Worked in the Domestic / Export division handling distributors, channel partners, dispensing customer and trade schemes
- Worked on sales budget analytics (revenue) as well as rationalization of spends (cost optimization of schemes)
- Possesses data collation and aggregation skills from multiple sources both internal and external to the organization.
- Comfortable working with large amounts of data and run historical analytics as well future trend progression to drive business unit objectives.
- Sales AOP, Forecast, Pricing, Expenses
- Working with Head Sales, Preparing various reports through BI Tools
- Strong Quantitative & Analytics abilities
- Experience with Global Financial Planning & Analysis
- Adaptive, willing and able to work with different time zones to get the work completed
- Advanced computer software skills, including writing macros in Excel and other accounting packages
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Headquartered in Mumbai, the company has presence in Delhi, Bangalore and Chennai as well as dedicated local teams across other metros and small towns in India. This agency has worked with more than 100 companies and 800 brands and delivered top notch marketing strategies through integrated BTL and digital channels. Some of its clients include ITC, Zydus Wellness, PnG, Crompton, HUL, Tata and Nestle.
What you will do:
- Executing tests, collecting and analyzing data and results, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing website analytics and PPC initiatives and campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimizing copy and landing pages for search engine marketing
- Performing ongoing keyword discovery, expansion and optimization
- Researching and implementing search engine optimization recommendations
- Researching and analyzing competitor advertising links
- Developing and implementing link building strategy
- Working with the development team to ensure SEO best practices are properly implemented on newly developed code
- Working with editorial and marketing teams to drive SEO in content creation and content programming
- Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Desired Candidate Profile
What you need to have:- Proven SEO experience
- On Page SEO- Keywords auditing and developing required tags and optimizations
- Off Page SEO- Thorough knowledge of backlinking techniques
- Proven SEM experience managing PPC campaigns across Google and Facebook business
- Solid understanding of performance marketing, conversion and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Proven backlink experience- sites built backlinks for and raised traffic (will check url)
- Website links to previously conducted on-page optimizations
- Previously conducted keyword embedding for #1 rank Google
Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As a Digital Media Buyer, you will be responsible for operating digital marketing platforms (Facebook, Youtube, Pinterest etc) optimally, with a sense of ownership. You will also handle advertising cost maintenance.
What you will do:
- Creating & Managing of Advertising/ Marketing Campaign
- Optimizing the campaigns for best results and Driving growth for the company.
- Interacting with the Brand Team (In-house & Agencies) for the creation of Marketing collaterals which has to be marketed at the lowest possible costs.
- Finding new advertising opportunities in terms of more advertising areas or in terms of ad platforms to increase the revenue while maintaining required profitability.
- Taking complete control & responsibilty for the platforms in terms of selection of creatives, ad copies, campaigns & targeting for both the advertising Inventory as well as Demographic targeting of the audience for a specific product and budget allotment for each run campaigns.
- Creating an insightful report to give feedback for content creation for creating better creatives to help reduce advertising spends for reaching audiences.
- Running analysis for improving ROIs of advertising.
- Creating Analytical models to generate better performance.
- Evaluating various marketing strategies and creating an alternative path for better results.
What you need to have:
- B.Tech from A grade colleges, PG not compulsory
- Past experience with digital marketing platforms
- Good communication skills
- Should be able to work till long hours
- A go-getter
- Fresher from IIT, NIT who is inclined towards digital marketing can also be considered.
- Should have good analytics skills, Consulting background
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon