Channel Sales Manager

1. About the Role

We are looking for a Channel Sales Executive to drive business growth through channel partners, resellers, consultants, agencies, referral partners, and direct sales opportunities in the Indian market.

The role will be responsible for identifying and onboarding new partners, developing partner relationships, generating qualified sales opportunities, supporting partners throughout the sales cycle, and contributing to revenue growth.

The ideal candidate should be confident in B2B technology sales, comfortable working with sales targets, and capable of building strong relationships with partners and customers.

2. Key Responsibilities

A. Partner Acquisition & Channel Development

• Identify and approach potential channel partners, resellers, consultants, agencies, and referral partners.
• Build and maintain a strong pipeline of prospective partners across India.
• Evaluate potential partners based on market reach, customer base, sales capability, and business alignment.
• Conduct partner outreach, presentations, negotiations, and onboarding.
• Maintain regular communication and engagement with existing partners.
• Support the development of a structured partner onboarding and activation process.

B. Partner Sales & Revenue Generation

• Generate sales opportunities through channel partners.
• Work with partners to identify prospects and convert qualified leads into customers.
• Support partners in customer meetings, product demonstrations, proposals, negotiations, and deal closures.
• Follow up consistently on partner-generated opportunities.
• Track partner-wise sales performance, pipeline, and revenue contribution.
• Work toward achieving assigned monthly and quarterly sales targets.

C. India Direct Sales

• Handle direct sales opportunities from the Indian market when required.
• Manage inbound and outbound leads through calls, emails, LinkedIn, and other sales channels.
• Conduct discovery calls and understand customer requirements.
• Deliver product presentations and demonstrations.
• Handle pricing discussions, objections, negotiations, and follow-ups.
• Build relationships with SMB, mid-market, and growth-stage companies.

D. Partner Enablement & Support

• Train and guide partners on product positioning, pricing, use cases, target customers, and sales pitches.
• Provide partners with relevant sales materials, demo resources, and product information.
• Help partners identify suitable customer opportunities.
• Conduct regular partner follow-ups and performance review meetings.
• Coordinate with internal teams to resolve partner and customer queries efficiently.

E. Sales Pipeline & CRM Management

• Maintain accurate records of partners, leads, opportunities, activities, and deal stages.
• Update CRM regularly with partner information, sales activities, follow-ups, and forecasts.
• Track lead-to-opportunity and opportunity-to-customer conversion.
• Maintain accurate sales forecasts and pipeline information.
• Prepare weekly and monthly sales reports covering partner acquisition, active partners, pipeline, closures, and revenue.
• Identify gaps in the sales pipeline and take corrective action.

F. Market Development

• Identify potential industries, regions, customer segments, and partner opportunities within India.
• Monitor customer requirements, competitor activities, pricing, and market trends.
• Participate in industry events, webinars, partner meetings, and networking activities.
• Generate ideas and initiatives to increase channel-led sales and market penetration.
• Share relevant market insights with the sales and management teams.

3. Key Performance Indicators (KPIs)

The performance of the Channel Sales Executive will be evaluated based on:

• Number of new partners identified and onboarded.
• Number of active and revenue-generating partners.
• Monthly/quarterly sales revenue.
• Achievement against assigned sales targets.
• Direct sales contribution.
• Sales pipeline value and coverage.
• Customer/partner engagement and follow-up effectiveness.
• CRM accuracy and reporting discipline.

4. Candidate Profile

Education

• Bachelor's degree in Business Administration, Marketing, Sales, Management, or a related field preferred.

Experience

• 1-2 years of experience in channel sales, partner sales, B2B sales, SaaS sales, software sales, cloud technology, or related technology sales.
• Experience working with resellers, consultants, agencies, referral partners, distributors, or other channel partners will be preferred.
• Experience in the Indian B2B market is highly desirable.

Required Skills

• Strong communication and interpersonal skills.
• Good sales, negotiation, and relationship-building abilities.
• Ability to identify and develop new business opportunities.
• Strong follow-up and lead-conversion skills.
• Ability to conduct product presentations and demonstrations.
• Target-oriented and commercially driven approach.
• Good understanding of B2B sales processes.
• Ability to manage multiple partners and sales opportunities simultaneously.
• Strong CRM discipline and reporting skills.
• Comfortable working in a fast-paced, startup/growth-oriented environment.

5. Preferred Competencies

• Channel/partner network in the Indian market.
• Experience selling SaaS or technology products.
• Existing relationships with SMB and mid-market businesses.
• Experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar tools.
• Strong prospecting and outbound sales capabilities.
• Ability to work independently and take ownership of assigned targets.

Key Responsibilities

• Identify, evaluate, and onboard strategic partners (technology, channel, reseller, and referral partners).
• Develop and execute the partnerships strategy aligned with company growth goals.
• Build and maintain strong relationships with key partner stakeholders.
• Drive joint go-to-market (GTM) initiatives including co-marketing, co-selling, and integrations.
• Negotiate partnership agreements, commercial terms, and SLAs.
• Enable partners through training, certification, and sales support.
• Track partnership performance, pipeline contribution, and revenue impact.
• Collaborate cross-functionally with Product, Sales, Marketing, and Customer Success teams.
• Monitor industry trends and identify new ecosystem opportunities.
• Represent the company at partner events, webinars, and industry conferences.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Technology, or related field.
• 4–8 years of experience in partnerships, business development, or channel sales in a SaaS environment.
• Strong understanding of SaaS business models and partner ecosystems.
• Proven experience in negotiating and closing partnership deals.
• Excellent communication, presentation, and stakeholder management skills.
• Experience with CRM tools (Salesforce, HubSpot, etc.).
• Data-driven mindset with strong analytical skills.

Provide technical and sales support to channel partners and customers

Conduct product demos, installations, and site visits

Drive lead generation through events, application-based marketing, and new product initiatives

Build and manage strong relationships with electrical channel partners

Support channel onboarding and development

Handle customer and internal queries efficiently

Prepare product comparisons and competitor analysis

Track lead pipeline vs forecast and support conversions

Gather market insights and competitor information

Territory:

1. Regional coverage within overnight travel distance from base location

Job Responsibilities:

• Build Sales pipeline/funnel by generating leads via cold calls & through consultants/PMC’s/Architect/Market contacts.

• Establish new business by organizing sales visits, demonstrating/presenting products in collaboration with respective OEMs.

• Identify decision makers within respective verticals & set up meetings to understand and generate opportunities catering to customer needs.

• Responsible for owning the customer account management and support including initial sales efforts to maintain long term, trusted partner relationships and to execute successfully [against plans to grow sales, revenues and expand enterprise customer relationships.

• Maintain relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.

• Achieve monthly targets thereby submission of weekly progress reports ensuring correct data with appropriate action plan in place to meet targets.

• Ensure data is accurately managed within company sales management system.

• Maintain quality service by establishing and enforcing organization standards.

• Contribute to team effort by accomplishing related results as needed. • Work closely with the team to develop and submit proposals that meet customer needs & objectives.

• Exercise leadership and business judgment on all contracts and work collaboratively with customers and Partner network to get mutually acceptable pricing/terms.

Skills Required & Qualifications:

• Preferably a strong understanding of Electronic Security Systems (Fully integrated Access Control/CCTV/Intruder systems/Perimeter detection systems).

• Awareness of business commercial terms and conditions commonly adopted in the security industry.

• Result-oriented, self-motivated, customer-focused approach.

• Good written and oral communication skills

• Excellent knowledge of Microsoft Excel

• Excellent interpersonal skills - must be able to adapt working style to the personalities and work styles of our stakeholders and internal partners.

• 5+ years of work experience in the same line

• Degree/Diploma – Electrical/Electronics/Mechanical or simila