Data AnalyticsIn this role, you will drive and support customer analytics for HP’s online store business across the APJ region. You will lead campaign performance analytics, customer database intelligence, and enable data-driven targeting for automation and trigger programs. Your insights will directly shape customer engagement, marketing strategy, and business decision-making.
You will be part of the International Customer Management team, which focuses on customer strategy, base value, monetization, and brand consideration. As part of HP’s Digital Direct organization, you will support the company’s strategic transformation toward direct-to-customer excellence.
Join HP—a US$50B global technology leader known for innovation and being #1 in several business domains.
Key Responsibilities
Customer Insights & Analytics
- Design and deploy customer success and engagement metrics across APJ.
- Analyze customer behavior and engagement to drive data-backed marketing decisions.
- Apply statistical techniques to translate raw data into meaningful insights.
Campaign Performance & Optimization
- Elevate marketing campaigns across APJ by enabling advanced targeting criteria, performance monitoring, and test-and-learn frameworks.
- Conduct campaign measurement, identifying trends, patterns, and optimization opportunities.
Data Management & Reporting
- Develop a deep understanding of business data across markets.
- Build and maintain SQL-based data assets: tables, stored procedures, scripts, queries, and SQL views.
- Provide reporting and dashboards for marketing, sales, and CRM teams using Tableau or Power BI.
- Measure and monitor strategic initiatives against KPIs and provide uplift forecasts for prioritization.
Required Experience
- 4+ years of relevant experience (flexible for strong profiles).
- Proficiency in SQL, including:
- Database design principles
- Query optimization
- Data integrity checks
- Building SQL views, stored procedures, and analytics-ready datasets
- Experience translating analytics into business outcomes.
- Hands-on experience analyzing campaign performance.
- Expertise with data visualization tools such as Tableau or Power BI.
- Experience with campaign management/marketing automation platforms (preferably Salesforce Marketing Cloud).
About You
- Strong advocate of customer data–driven marketing.
- Comfortable working hands-on with data and solving complex problems.
- Confident communicator who can work with multiple cross-functional stakeholders.
- Passionate about experimentation (test & learn) and continuous improvement.
- Self-driven, accountable, and motivated by ownership.
- Thrive in a diverse, international, dynamic environment.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Loyalytics
About
We are an AI/analytics organization working with businesses across industries helping them monetize their data assets. We help our client partners navigate the journey of digital transformation by leveraging data and analytics.
Our end-to-end platform enables companies to leverage the power of data to craft strategies, create engaging customer experiences, and drive measurable business impact. With clients across diverse industries like retail IT, banking and financial services, and healthcare and spanning US, India, Middle East and SEA we are well poised to deliver measurable ROI for all our client partners.
We currently have ongoing engagements with many Fortune 500 or equivalent clients across India., the Middle East, SEA and & the US. We won awards for Best CRM Solutions Provider by CIO Review Magazine 2019 and Best Firm for DS 2022.
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Follow CutshortShubham Vishwakarma
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