AVP Marketing

Purpose of the Role :

- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.

Key Deliverables of the Role:

- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.

- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.

- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.

- Implementing campaigns using a structure and strategy that best suits business and goal.

- Performing keyword research and writing ad copy

- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.

- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance

- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)

- Traffic ad campaigns and builds on ad serving platforms.

- Conduct A/B tests in ads to understand contributing factors that drive the business forward.

- Monitor and analyze advertising trends, make optimizations recommendations.

Knowledge, Skills & Competencies :

- Ability to handle large media spends while catering to different internal business customers.

- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.

- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.

- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.

Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 750 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Traffic Cop 3D and Makeover Studio 3D. Alongside this, we also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope and Die by the Blade. 

With a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more places, we have a truly global team making games for a global audience. And it’s paying off: Kwalee games have been downloaded in every country on earth! If you think you’re a good fit for one of our remote vacancies, we want to hear from you wherever you are based.

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle. Could your idea be the next global hit?

What’s the job?

As a Digital Marketing Executive you love mobile games and thrive on the excitement of taking a game from small early prototype to global mega-hit. 

Note: This role is working UK hours (roughly IST 1pm - 9.30pm).

What you tell your friends you do 

“I am the bridge between marketing and every other team within Kwalee - setting up store pages, organising game testing and ensuring all our marketing activities run smoothly”

What you will really be doing 

• Communicating with in-house development team to organise and run Facebook, Snapchat and TikTok  marketing campaigns

• Working with the Internal and Publishing Departments to help promote and prepare our games in all their stages

• Following and adapting processes to ensure games are fully prepared for release

• Writing copy for store pages, push notifications and many other elements of our games

• Help to run and adapt our App Store Optimisation

• Implementing and improving our in-game cross promotion and special offers

How you will be doing this

• You’ll be part of an agile, multidisciplinary and creative team and work closely with them to ensure the best results.

• You'll think creatively and be motivated by challenges and constantly striving for the best.

• You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you will get it. We even have a robot!

Team

Our talented teams are our signature. We have a highly creative atmosphere with more than 200 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse company, including industry veterans David Darling and Jason Falcus (developers) and Max Everingham (publishing).

Skills and Requirements

• Excellent organisation and time management skills

• Excellent creative writing skills

• Business mindset and understanding of commercial thinking

• High-level communication and presentation skills

• Passion for mobile games

• Prior experience with Project Management tasks

We offer

• We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment

• In addition to a competitive salary we also offer private medical cover and life assurance

• Creative Wednesdays! (Design and make your own games every Wednesday)

• 20 days of paid holidays plus bank holidays 

• Hybrid model available depending on the department and the role

• Relocation support available 

• Great work-life balance with flexible working hours

• Quarterly team building days - work hard, play hard!

• Monthly employee awards

• Free snacks, fruit and drinks

Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.

Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.

Roles & Responsibilities:

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope:

Research	Competitor Research
	Trends - Voice SEO, Design Aesthetics
	Tools
Website	A/B Testing
	Website + Landing Page + CRO - Back-End - Analysis / Audit
Social Media	Existing Brand - Analysis / Audit
	Create Cohorts
	A/B Testing
Optimizations	Social Media CRM Integration
	Optimizing bottlenecks
Email Marketing	Email Marketing Audit + Tools Integration
	Email Marketing - Scheduling + Metrics + Optimization
Performance Marketing	Existing Brand - Ad Account Analysis / Audit
	Create Cohorts
	Create Platform-Cohort-Specific Funnels
	Platform-cohort-specific Detailed targeting for each creatives
	Run Performance Ads
	Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences
	Strategize: Platforms-specific to the brands
	A/B testing
	Ensure client growth
	Client Interactions: Client Reports + Briefings
Upskilling	Complete Courses
	Create Concise Course Notes
	Create SOPs
Reporting	Daily, Weekly, Monthly MIS Report

Wisestep (www.wisestep.com) is on a mission to bring data driven decision making to tough real world problems.

The Product Marketing Manager will play a major role in shaping the voice of the product,

 

Roles and responsibilities:

• Develop and Implement our GTM strategy for multiple segments, geographies, and industry verticals.
• Execute and be accountable for all marketing initiatives to drive engagement and leads that deliver sales (online, offline, Hybrid)
• Collaborate across Functions to deliver an effective marketing strategy and meet the business objectives.
• Plan and lead product launches by determining scope, messaging, timing and priorities for marketing tactics to drive product awareness and adoption.
• Conceptualise and Execute Demand Generation activities.
• Support marketing and sales teams with messaging, content and collateral to differentiate our
  products and convert prospects into customers
• Help our sales team differentiate our product offerings with messaging, battle cards, training material and case studies

Requirements:

• We are looking for a highly motivated product marketing professional with 6 plus years in B2B SaaS.
• Strong business and technical acumen, problem-solving ability and an understanding of SaaS products.
• Strong networking skills with the ability to build and maintain strong relationships with both business, operations and technology teams internally and externally.
• Excellent verbal and written communication skills, excellent presentation skills and excellent negotiation skills. Ability to engage with senior management.
• Having an MBA from a Top School is preferred

Other Details:

• Timings - 2 pm - 11 pm IST

Responsibilities::

• Plan and execute all digital marketing strategy including SEO/SEM, marketing database, email, social media and campaign management for Tactic Solutions

• Responsible to generate the inbound lead for our IT services.

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Website management using Google Webmaster & Analytics

• SEO, SEM, SMM activities including Blogs and articles

• Preparing detailed strategy reports

• Identifying powerful keywords to drive the most valuable traffic

• Filling websites and other content with effective keywords

• Writing effective SEO content for blogs, websites and social media accounts

• Developing link building strategies

• Analysing keywords and SEO techniques used by competitors

• Compiling and presenting SEO guidelines

• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design

• Track important SEO metrics including organic traffic, conversion rates and time spent on page

• Report on performance metrics comparing them to our SEO goals and benchmarking data

• Follow SEO trends and stay up-to-date with new tools and practices

 

Skills::

• MARKETING STRATEGY

• SEO

• SMO

• DIGITAL MARKETING

• SOCIAL MEDIA

• MARKET RESEARCH

• SOCIAL STUDIES

 

Website - https://praxinfo.com/

Selected candidates day-to-day responsibilities include: 1. Manage SEO campaigns through keyword research, on-page and off-page optimization 2.Develop and implement strategies to increase organic traffic, leads and conversions 3.Regular monitoring of website ranking performance & implementing strategies to improve it. 4.Preparing weekly/monthly reports and analyze website traffic through Google Analytics 5.Implementing Social Media marketing campaigns on channels such as Facebook, Instagram 6.Create content for Social Media postings, Quora etc. 7.Daily work reports to management

You will be responsible for our entire SEO and also Digital Marketing strategy.