This position is expected to handle assigned clients of the region, selling online inventory. He/she will be expected to drive the Digital sales for assigned accounts, to achieve the sales target effectively utilizing the available inventory across available digital platforms. DELIVERABLES Identify markets/industries and build marketing strategies to generate potential leads. Convert potential leads into business, build relationships, meet potential and existing clients. Ensure Digital advertising campaigns are executed using our Product Solutions on time and to the client's requirements. Follow up on leads and conduct research to identify potential prospects. Create proposals/technical pitches independently. Engage with potential customers by setting up meetings/discussions and convert leads into business. Must have strong experience in and proven record of closing new business. Carry out detailed market study of the industry, analyse the latest market trends, track competitor activities and provide valuable inputs for the marketing strategy. Excitement for new technology, bleeding edge applications, and a positive attitude towards solving real world challenges Must have strong interpersonal skills and the ability to establish, develop and maintain business relationships in addition to excellent presentation and negotiation skills. Performance of market research and competitive intelligence activities to support the identification and pursuit of new business. Skills Excellent contacts in digital agencies and Corporate. Ability to drive and achieve sales targets. Leverages relationships & is a capable networker. Should be both a category & a brand builder. Analytical yet creative bent of mind. Ability to construct win-win deals for client/company. Understanding of Data and Analytics will be an added advantage. Introduction of systems for effective negotiations and continuous evaluation of Media Investments.