Sales Team Leader

JOB PURPOSE

To lead and drive the overall Domestic B2C Sales business with complete ownership of revenue generation, sales strategy, team performance, and business growth. The role involves managing multiple levels of the sales hierarchy, improving lead conversion, driving sales productivity, and ensuring consistent achievement of revenue targets.

KEY ROLES & RESPONSIBILITIES

• Take complete ownership of domestic B2C revenue targets and ensure achievement of monthly, quarterly, and annual business objectives.
• Lead, mentor, and manage Inside Sales Representatives, Assistant Managers, Deputy Managers, and Managers.
• Develop and implement effective sales strategies to drive revenue growth and improve conversion rates.
• Define individual and team-wise sales targets, KPIs, and performance benchmarks.
• Monitor daily sales metrics, including calls, demos booked, follow-ups, conversions, and revenue generation.
• Conduct regular sales reviews, performance meetings, and strategic discussions to ensure accountability across all levels.
• Ensure effective implementation and utilization of CRM tools (such as Zoho) for lead management, sales tracking, and reporting.
• Analyze sales performance, identify conversion gaps, and implement corrective action plans.
• Conduct regular training and coaching sessions to improve product knowledge, counselling skills, objection handling, and sales effectiveness.
• Present sales performance reports, revenue forecasts, and business improvement plans to senior management.

KEY RESULT AREAS (KRAS) & KEY PERFORMANCE INDICATORS (KPIS) KEY RESULT AREA KEY PERFORMANCE INDICATORS

• Revenue Generation- Achievement of monthly, quarterly, and annual revenue targets.
• Sales Conversion- Month-on-month revenue growth and business expansion.
• Sales Performance -Team target achievement, conversion ratios, and average revenue per sale.
• Team Productivity -Productivity and target achievement across Managers, Team Leaders, and Executives.
• Lead Management -Lead utilization, quality, follow-up efficiency, and conversion rates.
• Process & CRM Management -CRM compliance, sales reporting, and process adherence.
• People Development -Team retention, training effectiveness, and leadership development.

EDUCATIONAL QUALIFICATIONS

 Graduation in any discipline from a recognized university is mandatory.

 Post-Graduation / MBA in Sales, Marketing, Business Administration, or a relevant discipline will be preferred

EXPERIENCE REQUIREMENTS

 10–12 years of overall experience in Sales and Business Development.

 Significant experience in Domestic B2C / Inside Sales operations.

 Proven experience in managing large sales teams through multiple levels of management.

 Demonstrated track record of achieving revenue targets and driving business growth.

 Experience in CRM-driven sales environments and performance management. 

REQUIRED SKILLS & COMPETENCIES

 Strong leadership, team management, strategic planning, and business development skills.

 Excellent revenue management and business development skills.

 Strong understanding of B2C sales processes, lead funnels, and conversion management.

 Excellent analytical, communication, negotiation, and decision-making skills.

 Expertise in CRM management, sales reporting, and performance monitoring.

 High ownership, accountability, and result-oriented approach.

OVERALL ACCOUNTABILITY: Complete ownership of Domestic B2C revenue, sales team performance, lead conversion, and sustainable business growth.

Key Responsibilities

• Lead Conversion & Sales Ownership: Take complete ownership of inbound leads (generated via marketing campaigns, digital ads, and walk-ins) and drive them toward membership or package conversions.
• Outbound & Inbound Calling: Conduct high-volume, consultative phone calls, video consultations, and WhatsApp follow-ups with prospective clients to understand their fitness goals and pitch relevant Athletes Lab programs.
• Consultative Selling: Effectively communicate the value proposition of Athletes Lab's core offerings (Strength & Conditioning, Sports Science Assessments, Injury Rehabilitation, and Recovery Protocols).
• Pipeline Management: Maintain an organized CRM/sales tracker to record lead stages, follow-up schedules, conversion rates, and drop-off reasons.
• Target Achievement: Consistently meet or exceed monthly and quarterly conversion and revenue targets.

● Handle inbound and outbound leads and convert them into paid enrollments ● Conduct detailed counselling sessions to understand learner goals and recommend the right program ● Drive the complete sales cycle: lead qualification → demo → follow-ups → closure ● Maintain high conversion rates and meet revenue targets ● Manage CRM updates, track leads, and ensure timely follow-ups ● Coordinate with operations and support teams for the smooth onboarding of learners ● Build strong relationships with prospects to improve trust and conversion

Job Summary

We are looking for a motivated and result-oriented Sales Consultant to drive business growth through both virtual and direct sales channels. The role involves identifying potential customers through our application, understanding their requirements, presenting suitable solutions, building strong client relationships, and converting prospects into customers.

The ideal candidate should be confident in communicating with customers through phone, video calls, email, and in-person meetings, with a strong focus on achieving sales targets.

Key Responsibilities

1. Lead Generation & Prospecting

• Identify and generate new business opportunities through online and offline channels.
• Contact prospective customers through calls, emails, WhatsApp, social media, and other digital platforms.
• Maintain and regularly update the sales pipeline.

2. Virtual / Inside Sales

• Conduct sales discussions through phone calls, video conferences, email, and other digital platforms.
• Understand customer requirements and recommend appropriate products/services.
• Conduct online product/service demonstrations and presentations.
• Follow up with leads regularly and move prospects through the sales cycle.
• Handle customer queries and provide timely information.
• Provide support in packaging of ecommerce orders.

3. Direct / Field Sales

• Meet prospective and existing customers in the outlet by fixing the appointment to understand their business requirements.
• Conduct face-to-face presentations, demonstrations, and negotiations.
• Attend business meetings, networking events, exhibitions, and other sales activities as required.

Required Skills & Competencies

• Excellent communication skills.
• Strong interpersonal and relationship-building skills.
• Good presentation and negotiation abilities.
• Confidence in conducting both virtual and face-to-face sales meetings.
• Strong persuasion and customer-handling skills.
• Ability to understand customer requirements and recommend suitable solutions.
• Good follow-up and time-management skills.

Qualification

• Any Degree.

Experience

Preferred: 1–4 years of experience in sales, business development, inside sales, field sales, or a customer-facing role.

Freshers with strong communication, confidence, and a willingness to learn may also be considered.