
Why MobileFirst?
MobileFirst is a Product Development and Consulting Studio established in 2014. We help High-Growth Startups and Enterprises build bespoke product solutions with Mobile/Web and Blockchain Apps. MobileFirst has had the honor to work with some of the finest brands in India and abroad including Flipkart, MyGlam, Vodacom South Africa, etc. MobileFirst has its presence and clientele based in 5 continents and over 17 countries. We believe in continuous learning and adapting to the newest trends and technologies.
Description
We are looking for a creative social media intern to work in our marketing department. The social media intern is responsible for planning social media calendars, creating social media posts, and assisting the social media team with brainstorming campaigns.To be successful as a social media intern you must have excellent knowledge of various social media platforms. A good social media intern combines creative campaign ideas with analytical skills to create successful posts.
Responsibilities
- Manages the company’s social media accounts and posts content.
- Brainstorms campaign ideas.
- Monitor various social media platforms such as Facebook, Instagram, and Twitter.
- Analyzes analytics to gauge the success of campaigns.
- Understands the overall concept of the company, including the brand, customer, product goals, and all other aspects of service.
- Engages with customers or clients and provides service and/or sales.
- Provide suggestions to management for improving customer experience on social platforms and internal processes.
- Learns and becomes proficient on internal software systems.
- Assists in creating performance reports.
Requirements
- Fresher
- Excellent knowledge of social media platforms.
- Knowledge of analytical tools.
- Creative mindset.
- Ability to multitask.
- Ability to work in a team.
- A degree in Communication or a related field.
- Prior experience with marketing or social media.
Perks
- Continuous learning and up skilling through learning sessions and training by the management.
- Opportunity to understand and interact with the IT & Technology Ecosystem.
Location - Corporate Road, Ahmedabad [On-Site]

About MobileFirst Applications Private Limited
About
At MobileFirst, we build technology solutions to improve business processes of small & medium enterprises. In the last 5 years, we are privileged to build solutions for Fortune 100 Companies, globally renowned brands, SMEs, high growth startups & ambitious Entrepreneurs. Few of the solutions we have built are used at Volkswagen, NFL & NHL Teams, Taj Hotels, Arvind Group, and others.
About MobileFirst Applications:
MobileFirst is a leading app growth & full-stack development agency.
We build bespoke solutions on iOS, Android & Web Platforms. Our technology stack is Swift, React Native, Objective-C, Java, NodeJS, ReactJS, AngularJS & PHP.
MobileFirst's app growth engineering is a unique consulting & development service which helps clients in areas of DeepLinking, App Store Optimisation, Universal Linking, Smart Campaigns, Customer Churn, Facebook & Google Re-marketing, Customer LTV & Acquisition cost.
Visit: https://mobilefirst.in
Connect with the team
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About the job
Job Details:
Role: Sr./Jr. Affiliate Manager & Campaign Executives
Location: Gurugram/Delhi
Reporting to Head of Performance & Paid Media
Business: Apps and Affiliates
About the Role:
We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc.
Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others.
Objectives:
You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same.
The primary focus will be on Affiliate campaigns followed by other channels such as PPC.
You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI.
Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness.
Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance.
Analyze the market, competitors, and audience- providing actionable insights
Roles & Responsibilities:
Manage mobile delivery and ad ops of the campaigns.
Help with New Business Acquisition.
Account Management & Client Retention.
Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates.
Handling Publisher Engagement and Retention.
Acquiring Potential partners.
Negotiating terms with all new and existing publishers.
Forming/negotiating strategic alliances with new and existing online partners.
Exploring and expanding inventory for Mobile content offers for Value-added services.
Finding and strategizing new sources of inventory for performance campaigns.
Media planning for various Mobile advertising activities.
Provide operational and monetization plans for campaigns and clients.
Reporting on KPI, Revenue Generation & Growth.
Integrate and Implement the mobile publishing tools and best practice system.
Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations.
Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others.
Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations.
Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others.
Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall.
Who We Think Will Be a Great Fit?
two - five years of experience in large scale performance/network marketing, mobile ads publishing and operations.
Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch.
Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client's KPIs.
Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation
Demonstrated ability to influence all levels of management, cross-functionally and externally
Excellent written and oral communications
Let's connect to have a quick round of discussion.
- Manage, review & perform daily campaign responsibilities associated with Google Ads, Facebook Ads Manager, Bing Search etc. to meet business objectives.
- Plan, set up & manage all types of campaigns viz. Paid Search, Display, Performance Max, Discovery, App, etc. in Google Adwords.
- Optimise the campaigns on a daily basis, monitor & maintain key metrics like Impression Share, Quality Score, Campaign Budgets etc. in Google Search & Bing Search.
- Manage & optimize campaigns in Facebook Ads Manager, A/B test various audience targeting & creative optimization practices to come with the most suitable option to meet business objectives.
- Plan & execute direct performance campaigns with Publishers/Affiliates in alignment with business goals.
- Maintain & monitor, web & app analytics dashboards, reports & reporting tools. Generate & publish daily, weekly & monthly reports for all key metrics, goal & revenue tracking.
- Liaise with the Paid Digital agency to drive maximum output.
Key Qualifications :
- Bachelors/Masters in Media, Marketing, Technology, Engineering or related field.
- 3+ years of hands-on experience in Search Engine Marketing (SEM) & Pay-per-click (PPC) campaigns.
- Experience working on Google Adwords, Facebook Ads Manager & Google Analytics is a must.
- Understanding other Performance Marketing platforms like Google DV360, Amazon DSP, Bing Search, etc. will be an advantage.
- Knowledge & understanding of end to end online acquisition, lead generation, various campaign types, ad formats & channels that drive cost effective conversions is must.

The ideal candidate is a highly resourceful and innovative developer with extensive experience in the layout, design and coding of websites specifically in PHP format. You must also possess a strong knowledge of web application development using PHP programming language and MySQL Server databases.
Responsibilities
Perform a mix of maintenance, enhancements, and new development as required
Work in a data analyst role and with business intelligence applications
Document features, technical specifications & infrastructure Responsibilities
Work cross-functionally to convert business needs into technical specifications
Qualifications
0-1 years of experience in web development and software design
Expertise in front-end technologies (HTML, JavaScript, CSS), PHP frameworks (Laravel), and MySQL databases
Responsibilities for Data Architect
- Research and properly evaluate sources of information to determine possible limitations in reliability or usability
- Apply sampling techniques to effectively determine and define ideal categories to be questioned
- Compare and analyze provided statistical information to identify patterns, relationships and problems
- Define and utilize statistical methods to solve industry-specific problems in varying fields, such as economics and engineering
- Prepare detailed reports for management and other departments by analyzing and interpreting data
- Train assistants and other members of the team how to properly organize findings and read data collected
- Design computer code using various languages to improve and update software and applications
- Refer to previous instances and findings to determine the ideal method for gathering data

