Business Development Executive

Job Title: Digital Marketing Manager

Experience Level: 10+ Years

Location: Bangalore (On-site/Hybrid)

Industry: Outsourcing & Business Process Management (BPM)

Salary Range: ₹9 – ₹14 LPA

Job Summary:

We are looking for an experienced and strategic Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have over a decade of experience, with a strong track record in B2B digital marketing, preferably in the outsourcing, BPM, or IT services industries. This role demands an individual who can drive end-to-end digital campaigns, enhance online brand presence, generate qualified leads, and align digital marketing with business outcomes.

Key Responsibilities:

• Strategy & Execution:
• Develop and implement comprehensive digital marketing strategies aligned with company goals.
• Channel Management:
• Lead and manage SEO/SEM, PPC, social media, email marketing, content strategy, and paid campaigns.
• Lead Generation:
• Design and execute multi-channel lead generation and nurturing campaigns targeting international B2B clients.
• Performance Analysis:
• Track KPIs, analyze performance, and continuously optimize digital campaigns for maximum ROI.
• Collaboration:
• Work closely with Sales, Product, and Operations teams to ensure marketing initiatives support business objectives.
• Digital Assets:
• Oversee website management, landing pages, content production, and digital branding initiatives.
• Tools & Automation:
• Manage marketing automation tools, CRM integration (e.g., HubSpot, Salesforce), and campaign workflows.
• Team Leadership:
• Guide and mentor junior marketers or external agency teams to deliver consistent performance.

Requirements:

• 10+ years of experience in digital marketing, with at least 3 years in a managerial or leadership role.
• Proven B2B marketing expertise, preferably in outsourcing, BPM, or IT services sectors.
• Strong command of SEO/SEM, Google Ads, LinkedIn Campaigns, and Marketing Automation platforms.
• Demonstrated success in lead generation, campaign optimization, and conversion strategies.
• Analytical mindset with hands-on experience in data-driven decision-making.
• Exceptional communication, project management, and stakeholder coordination skills.
• Master’s degree in Marketing, Business Administration, Communications, or related field.

Skills :-

• Should have strong experience in Automation testing, developing and executing test cases.
• Should have strong experience in Selenium with Java
• Should have a good amount of experience working with Web Application and Mobile Application testing
• Hands-on experience on Functional, Regression, System and UAT Testing.
• Experienced with few of the Automation Testing tools : Selenium, Java, TestNG, SOAP UI/Rest API and Appium.
• Exposure to Agile Scrum, Jira or Confluence.
• Should be familiar with the Linux environment.
• Should have good written and verbal Communication Skills

Position: Lead Recruiter

Experience: 6+ Years

Location: Mangalore

We are a multi-award-winning creative engineering company offering design and technology solutions on mobile, web and cloud platforms.

We are looking for an enthusiastic and self-driven Recruiter to join our team.

You will play a key role in building CodeCraft by identifying and onboarding great talents.

Roles & Responsibilities:

•         Collaborate with Hiring managers to understand project requirements and staffing needs.

•         Create job descriptions based on the position and company requirements.

•         Develop and execute effective recruitment strategies to attract and hire the right candidates within specified timeframes.

•         Source potential candidates through various channels, including job boards, social media, networking, and referrals.

•         Screen resumes, conduct interviews, and assess candidates' technical and cultural fit for both client projects and our organization.

•         Team Management - Lead and mentor a team of recruiters, provide guidance, training and ongoing performance feedback. Set clear expectations, goals, and KPI’s for the team and monitor their progress.

•         Handle ISO Audit for Talent Acquisition

•         Coordinate client interviews, collect feedback, and guide candidates through the entire

recruitment process.

Candidate Relationship Management:

•         Cultivate and maintain strong relationships with potential and existing candidates.

•         Provide a positive candidate experience by keeping candidates informed, providing timely feedback, and addressing their concerns.

Qualifications:

•         Bachelor’s degree in human resources, Business Administration, or a related field.

•         Proven experience (3+ years) in talent acquisition, preferably in a staff augmentation or IT

consulting environment.

•         Strong understanding of IT and technical roles, skills, and technologies.

•         Familiarity with various sourcing methods and recruitment tools.

•         Exceptional communication, interpersonal, and negotiation skills.

•         Proficient in using applicant tracking systems (ATS) and other HR software.

•         Results-oriented mind-set with a focus on meeting and exceeding targets.

•         Problem-solving skills and the ability to adapt to changing priorities.

•         High level of organizational and time management skills.

•         Experience working in a start-up.

About the company and work culture:

About the company and work culture: You will love working with CodeCraft

• Our projects are fast paced. Everyone is expected to take ownership of the work assigned and are accountable for the same.

• We love to work with people who are proactive, Solution providers and are contributing positively. • The office has an open culture. • We encourage leadership development.

• We have good long-term benefits, a yearly vacation, and good opportunities to learn new skills and grow. • We have worked with the #1 Sports stadium in the world and developed solutions used by NFL, NBA, and Soccer teams.

• We are currently working with clients on the Forbes list USA. One of them is the youngest RE billionaire in the USA.

• Our clients include a few fortune companies.

• We have developed solutions featured by Apple and Microsoft.

• We won all the entries sent to design awards including a few Indian and International design awards.

• We are working with one of the 50 largest employers of NYC in the healthcare domain.

• We are working with both emerging and very successful start-ups globally.

Design Awards:

• India's Best Design Project Award, IBDA 2018. The jury was from 11 countries. We had 2 entries and won both.

• 11th International Design Awards, LA. There were 3200 entries from 95 countries. We won Silver in design for Society Category.

• India's Best Design Project Award, IBDA 2017. The jury was from 10 countries.

• Finalist at Design4India- NASSCOM event.

Our business spread last year was:

·       USA(95%)

·       UK, India, New Zealand and Germany (2%) 

YOUR ‘OKR’ SUMMARY

OKR means Objective and Key Results.

As a Content Writer at Coredge, you need to write B2B focused and technical whitepapers, briefs, articles, web

content, data sheets and product documentations to promote our high stable products and solutions. Utilize

industry best practices and familiarity with the organization's mission to inspire ideas and content.

What you will do?

• Research industry-related topics (combining online sources, interviews and studies) & produce technical

content

• Work along with product architects and engineers to product technical content.
• Write articles, whitepapers, technical briefs, data sheets to promote our products and solutions
• Develop and maintain product documentations
• Submit work to technical managers for input and approval
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Handle Company internal and external newsletter
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Write and Update website content as needed
• ADDON - Manage WordPress website and keep in up to date with latest happenings. Monitor and analyze

the performance of key performance indicators (KPIs) to offer suggestions for improvement

Additional Skills:

• Proven work experience as a Technical Content Writer, Copywriter or similar role
• Portfolio of published articles
• Knowledge of SEO, basic digital marketing
• Should have intermediate knowledge of WordPress. Should be hand-on with all part of WordPress
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Ability to meet deadlines
• BSc in Marketing, English, Journalism or related field. Technical or engineering education is addon.

Additional Advantage:

• Deep understanding of technology and passionate about what you do.
• Background in designing high performant scalable software systems with strong focus to optimize

hardware cost.

• Solid collaborative and interpersonal skills, specifically a proven ability to effectively guide and

influence within a dynamic environment.

• Strong commitment to get the most performance out of a system being worked on.
• Prior development of a large software project using service-oriented architecture operating with real

time constraints.

What's In It for You?

• You will get a chance to understand and write about cloud-native and hyper-scale products.
• You will be working with industry leaders in cloud.
• You can expect a steep learning curve.
•  

Benefits & Perks:

• Competitive Salary
• Health Insurance
• Open Learning - 100% Reimbursement for online technical courses.
• Fast Growth - opportunities to grow quickly and surely
• Creative Freedom + Flat hierarchy
• Sponsorship to all those employees who represent company in events and meet ups.
• Flexible working hours
• 5 days week
• Hybrid Working model (Office and WFH)
•  

Our Hiring Process:

Candidates for this position can expect the hiring process as follows (subject to successful clearing of every round)

• Initial Resume screening call with our Recruiting team
• Next, candidates will be invited to solve thought exercises.
• Next, candidates will be invited for first technical interview
• Next, candidates will be invited for final technical interview
• Finally, candidates will be invited for Culture Plus interview with HR
• Candidates may be asked to interview with the Leadership team
• Successful candidates will subsequently be made an offer via email

As always, the interviews and screening call will be conducted via a mix of telephonic and video call.

So, if you are looking at an opportunity to really make a difference- make it with us...

Coredge.io provides equal employment opportunities to all employees and applicants for employment and prohibits

discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability

status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other

characteristic protected by applicable central, state or local laws.

• 10 – 18 years of experience selling a SaaS solution, ideally selling B2B Enterprise Solutions.
• A classic enterprise solution seller with hands-on experience in technology.
• A strong passion for overachieving enterprise sales numbers in a hunting profile.
• Ability to recruit and build a team of Sales representatives and mentor them.
• Initially would be an Individual contributor and will build the team steadily.
• Having a sterling career so far already in achieving sales targets and wants to look at fast growth in a sales career and therefore being totally performance-driven.
• On-the-foot thinker and ability to build long-lasting professional relationships.
• You are interested in selling technology related to AI, SAAS solutions, and/or predictive analytics.
• Would be an Individual contributor but aiming to become a Sales Leader.
• Would already have working relationships across enterprise leaders in HR / IT / PMO teams
• Hunter - appetite for opening and closing new accounts.
• Track record of outstanding sales performance including exceeding quotas, winning sales awards, etc.
• Experience managing complex sales cycles.
• Driven, self-motivated, proactive, and excited about being at a start-up
• Thrives in a fast-paced, high-growth, rapidly changing environment.
• Partner with Customer Success to onboard the right customers and drive adoption/engagement in the first year.
• Strong executive presence.
• Experience selling to HR and TA leads would be an added advantage.
• Experience selling to the IT and ITES/BPO sector will be an added advantage.
• Experience selling HR tech solutions will be an added advantage.

You will be responsible for overseeing full-stack development as well as the R&D around creating various, unique, and bespoke solutions.

You should be able to quickly understand and support initiatives that will contribute to the goals and success of operations. You would also be working with various departments to coordinate and develop digital solutions for bespoke in-house software.

RESPONSIBILITIES

• Work with development teams and product manager to implement software solutions.

• Developing front end and back end website Architecture.

• Build user interactions on web pages.

• Develop and manage databases for functionalities.

• Designing and developing effective APIs.

• Test Software to ensure the responsiveness and efficiency of applications.

• Meeting both technical and consumer/client needs.

• Write technical documentation.

• Troubleshoot, debug, and review the code.