Business Development Executive

Job Role: Senior Social Media Account Manager

Experience Level: 3+ years

Location: Bangalore, On-site

Job Description:

● Create campaign strategies and monitor the execution to achieve the brand objectives.

● Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.

● Measure the success of every social media campaign, as per required metrics.

● Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.

● Communicate with industry professionals and 3rd party vendors if and when required.

● Provide constructive feedback to the team(copy & design) to achieve desired results.

Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

2. 3+ years of proven experience in social media management within a client-based agency or related environment.

3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients.

4. Excellent written and verbal communication skills, conveying ideas clearly to internal teams and clients.

5. Profound understanding of social media platforms, algorithms, content formats, and best practices.

6. Proven track record of generating exceptional results via integrated marketing strategies(online+offline)

About the job

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible

for developing marketing and communications content that will separate us from the crowd. Someone who will

craft the written language that brings a brand's vision to life.

Responsibilities

• Bring an ability to understand brand briefs, tonality and communication structure of the brand.

• This includes creating compelling messaging for various touchpoints, from website copy and social

media posts to advertising materials and internal communications.

• Build trust, foster emotional connections, and drive conversions by effectively communicating the

brand's message.

• Be an important part of Windowseat’s collaborative culture and work with cross functional teams.

• Collaborate with graphic designers to ensure that the written content and visual design work together

harmoniously.

• Crafting compelling and engaging posts for social media platforms, maintaining brand consistency and

promoting engagement.

• Developing memorable and impactful taglines and slogans that capture the essence of the brand.

• Present ideas to clients clearly and effectively.

• Obsessed with grammar and proofreading.

• Stay abreast with the current industry trends.

Qualifications

• Should have 2-6 years of experience working as a copywriter with Branding And/or advertising agency

• A Bachelor's degree in fields such as Journalism, Communications, English, Marketing, or a related

discipline is the minimum requirement.

• Excellent written and verbal communication skills

• Knowledge of written and verbal skills in a regional languages will be an advantage.

• Additional skills like SEO knowledge and familiarity with digital marketing tools are also advantageous.

Technical Leadership: Lead, mentor, and inspire a team of engineers to deliver high-

quality software solutions. Provide technical guidance and support to team members,ensuring adherence to coding standards and best practices.

• Full Stack Development: Hands-on coding in ReactJS, Golang, or Java to contribute

directly to project deliverables. Lead by example, demonstrating best practices in coding,

design, and testing.

• Micro services and Cloud-Native Architecture: Design, implement, and maintain

microservices architecture for scalable and resilient applications. Leverage cloud-native

technologies and principles to build robust and efficient systems.

• Squad Management: Independently manage engineering squads, ensuring effective

collaboration and delivery of project goals. Foster a positive and collaborative team

culture, encouraging innovation and continuous improvement.

• Cross-Functional Collaboration: Collaborate with product managers, UX/UI designers,

and other stakeholders to define project requirements and priorities. Ensure alignment

between technical solutions and business objectives.

• Technology Stack Expertise: Stay updated on industry trends and emerging

technologies. Evaluate and introduce new technologies/tools to enhance the

development process.

Key Responsibilities:

• Creating and implementing efficient solutions to optimize the customer journey and experience
• Solid experience with customer journey mapping, process optimization, and process improvement
• Owning product implementation and contributing recommendations on product roadmap
• Defines the product vision, strategy, and roadmap.
• Monitor all projects and ensure achievement of all revenue objectives
• Achieve all business objectives and determine an effective strategy
• Coordinate internal resources and third parties/vendors for the flawless execution of projects
• Manage changes to the project scope, project schedule and project costs using appropriate verification techniques
• Measure project performance using appropriate tools and techniques
• Report and escalate to management as needed
• Track project performance, specifically to analyze the successful completion of short and long-term goals
• Campaign Management

Educational Requirements:

• 3+ years’ experience in the FinTech, product / project management
• Education: B Tech (Bachelor of Technology)

Skills:

• Strategy and Planning: Proficient in developing & implementing need-based plans
• Campaign Management
•  
• Excellent organizational and data analysis skills; ability to derive actionable conclusions from
• large data sets and statistical studies
• Maximizing profitability, Client Engagement, Revenue
• Products/promotions / discounts/ Cashback offers for B2C
• Customer Life Cycle Management
• Understanding the product Life cycle and sympathy towards customer pain points
• Works closely with stakeholders to ensure business case and customer satisfaction goals are met
• Measure project performance using appropriate tools and techniques
• Excellent communication and writing skills
• Team player

TECHNICAL SKILLS

• Computer Languages: Data Structure, Algorithms, DBMS (Conceptual), SQL DBA
• Software Packages: CleverTap (Mobile App Analytics Tool), MS office - Excel, PPT, Visio

Platform - Clevertap, Netcore

Industry: Recruitment & Staffing (must have)

Required Experience and Qualifications:
- 2 years of experience
- Should have sold/is selling recruitment/talent/staffing/workforce solutions
- Hands-on experience in sales, business development, B2B, lead generation, telephone & email prospecting, corporate sales, market mapping & research, cold calling, appointment generation, etc
- Passionate about making talent acquisition cognitive
- New customer acquisition
- Ready to learn and unlearn

Benefits: Paid holidays, work detox leaves, menstruation leaves for women, robust incentive plans, education allowance, mobile reimbursement, etc.

Key Tasks and Duties:
- Prospecting for new clients/lead generation
- End-to-end B2B selling
- Monthly and annually new client acquisitions
- Direct communication with customers via e- mail and telephone to promote Reed & Willow & its Service Range
- Execute marketing plan/marketing campaigns (e.g. targeted e- shot, mail shot)
- Follow up and qualify contacts from web registrations, promotions, events, and other marketing and sales activities
- Preparation and presentation of results from campaigns
- Setting up Sales Meetings with qualified prospects
- Recording of all sales activities in the CRM- Market research feedback

Traits of our Team:
Motivation and drive: 
- Is driven and enthusiastic, which encourages commitment from others
- Responds positively to problems and uses them as an opportunity to do things differently or better

Planning and organizing: 
- Structures work to achieve the best outputs
- Anticipates and adjusts for problems and roadblocks, taking responsibility for prior commitments

Delivering results and continuous improvement:
- Is flexible and able to revise the plan when needed
- Analyses issues or set- backs without bias, and is open about mistakes to encourage learning
- Meets targets and deadlines