Business Development Executive

Sales Executive

Role Overview:

We are hiring a dynamic Sales Executive to drive lead generation, client acquisition, and revenue growth. The role focuses on building partnerships with corporates, event planners, and premium venues while closing high-value event deals.

Key Responsibilities:

1. Business Development

• Identify and connect with corporate clients, event planners, and wedding planners
• Build partnerships with 5-star hotels, banquet halls, and event venues
• Generate leads through cold calling, LinkedIn, and field visits
• Handle inbound leads and convert them into business

2. Sales Conversion

• Present and pitch CottonCandyWala services to potential clients
• Understand client requirements and offer customized solutions
• Follow up consistently and close deals

3. Relationship Management

• Develop and maintain long-term relationships with clients and venue partners
• Ensure high client satisfaction and repeat business
• Coordinate with the operations team for smooth event execution

4. CRM & Reporting

• Update and manage leads in CRM systems
• Track sales pipeline, conversions, and revenue targets
• Maintain regular follow-ups and reporting

Requirements:

• 1–3 years of experience in sales (event industry/hospitality preferred)
• Strong communication and negotiation skills
• Comfortable with field sales and client meetings
• Self-motivated and target-driven

Preferred Experience:

• Background in event management, hotel sales, or F&B sales
• Existing network with event planners or corporate HR/Admin teams

What You’ll Gain:

• Hands-on exposure to B2B and event sales
• Experience with CRM tools and lead management
• End-to-end sales cycle exposure
• Opportunity to grow in a fast-paced startup environment

Compensation & Work Details:

• Salary: ₹3.0 LPA fixed + ₹2.4 LPA incentives
• Work Location: Work from office – HSR Layout

Skills & Requirements

Required SkillsCommunication SkillsNegotiation SkillsLead GenerationSales ClosingClient HandlingCRM KnowledgeField SalesTarget Driven

Preferred SkillsEvent SalesHospitality ExperienceCorporate SalesIndustry NetworkVenue PartnershipsDeal Management

Experience

1 - 3 years

Education

Graduation (10 + 2 + 3)

Age Range

18 - 30 years

Languages Required

English, Hindi, Kannada

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.

Location: Remote, India

About Us

The bidding team is responsible for developing and maintaining our real-time advertising bidder and the data processes generating the index files powering it. Our bidder currently receives ~500k transactions per second on AWS infrastructure typically responding to internal bid requests in under 10ms. This is a high-volume low-latency system and the team focuses on technical excellence in C++, perl, and python to continuously improve cost performance while bringing new features and optimization strategies to market for our customers.

You will:

• Proactively work to develop the skills and behaviors of each team member, coaching and mentoring them toward success in their tasks and careers
• Collaborate with management, stakeholders, and the team to evaluate, plan, and deliver projects involving advertising software systems, components, and features
• Promote transparency regarding the team’s activities across the organization through documentation, structured processes, and effective communications
• Facilitate the team’s learning, growth, and maturity in their agile practices
• Lead by example writing production-ready front-end and backend-code with a continuous delivery & deployment pipeline on AWS
• Support employees by having regular 1:1 conversations, providing feedback, planning for and conducting quarterly reviews, scheduling time-off, facilitating training, providing recognition, and managing any personal or performance issues

You have:

• Education and professional experience: Bachelor’s degree in Computer Engineering or equivalent.
• 8+ experience in technology, including software development, architecture, or related areas.
• 2+ years of experience in team management or technical leadership.
• Primary Skills : C++14/17/20/23, perl, AWS, Git, STL
• Additional nice to have skills/certifications: Python, Apache Web Server, Nginx, Protocol Buffers, HAProxy, Redis, Kinesis, Sed, Awk, Athena

How you can impress us:

• A team player who is organized, flexible and willing to adapt
• Not afraid of new technologies and driven to learn
• A detail-oriented person, who catches problems early and adjusts
• A strong communicator who is able to collaborate with multiple business and engineering stakeholders and work through conflicting needs
• A problem solver who likes to dive deep into a problem, diagnose root causes and work with multiple teams to come up with a solution
• Eager to provide direction and build consistent processes in a maturing start-up culture
• A self-starter who can operate with minimal supervision

What We offer:

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.

• Parental leave- Maternity and Paternity
• Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays) 
• In Office Daily Catered Breakfast, Lunch, Snacks and Beverages
• Health cover for any hospitalization. Covers both nuclear family and parents
• Tele-med for free doctor consultation, discounts on health checkups and medicines
• Wellness/Gym Reimbursement
• Pet Expense Reimbursement
• Childcare Expenses and reimbursements
• Employee referral program
• Education reimbursement program
• Skill development program
• Cell phone reimbursement (Mobile Subsidy program).
• Internet reimbursement/Postpaid cell phone bill/or both.
• Birthday treat reimbursement
• Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic
• Creche reimbursement
• Co-working space reimbursement
• National Pension System employer match
• Meal card for tax benefit
• Special benefits on salary account

 Responsibilities: 

• Participate in the entire application lifecycle, focusing on coding and debugging 
• Ability to design and document the product features, codes. 
• Self-driven and ability to take up ownership of things 
• Write clean code to develop functional applications, automation scripts, test cases 
• Troubleshoot and debug applications 
• Collaborate with developers, cross-functional teams to identify issue, new features and come up with solutions 
• Gather and address technical and design requirements 
• Provide training and support to internal teams 
• Build reusable code and libraries for future use 
• Ability to sync with other developers, designers to identify issues, new features and improvements 

• Operating as the lead point of contact for any and all matters specific to your accounts (Web, SEO, Content & Email)

• Leading a team of Web, SEO, Content and Email experts
• Collaborating with internal departments to facilitate client need fulfillment.
• Present strategies to clients and ensuring timely execution and delivery
• Analyze the effectiveness of strategies implemented
• Time to time recommend, design and implement new projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Building and maintaining strong, long-lasting customer relationships
• Collecting and analyzing data to learn more about consumer behavior.
• Maintaining updated knowledge of company products and services and upselling them time to time
• Resolving complaints and preventing additional issues by improving processes.
• Keep abreast with new trends in digital technology
• ​Lastly, manage the P/L of the team and accounts assigned

• Knowledge of digital tools and technology
• Understanding and knowledge of websites, search and email
• Experience in customer service
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player & leader
• Good time-management skills and organized
• Great interpersonal and communication skills