Business Development Executive

 Optimize website content, structure, and performance.

- Conduct keyword research and implement on/off-page SEO.

- Manage and optimize PPC campaigns on platforms like Google Ads.

- Create, schedule, and manage engaging social media content.

- Monitor, measure, and analyze digital marketing performance using tools like Google Analytics.

- Keep up-to-date with industry trends and best practices.

Job Summary
Digital Marketing Executive will work with the Marketing team and be responsible for :
a)To Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
b)Design, build and maintain our social media presence
c)Collaborate with internal teams to create landing pages and optimize user experience
d)Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and c
Responsibilities and Duties

• Reviewing and analyzing client sites for areas that can be improved and optimized

• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Running PPC campaigns
• Writing powerful calls-to-action to convert visitors
• Email Marketing , Social Media Marketing, Content writing
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies>
• Analysing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Compiling and presenting SEO guidelines

  Qualifications and Skills
  Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  Experience in setting up and optimizing Google Adwords campaigns
  Working knowledge of HTML, CSS, and JavaScript development and constraints
  Strong analytical skills and data-driven thinking
  Up-to-date with the latest trends and best practices in online marketing and measurement

  • Prior experience in content marketing, content growth and SEO
  • Working knowledge of search engine optimization practices
  • Outstanding ability to think creatively, strategically , and identify and resolve problems
  • Excellent verbal and written communication skill
  • Ability to work within a team and independently
  • Familiarization Google analytics
  • Experience with website optimization tools
  • Strong organizational, time management, and analytical skills
  • Should be independently able to create & handle all social media activities like Linkedin, FB, Twitter, Instgram etc.
  • Should be able to create content for posts, write blogs on our services & be able to write case studies & white papers.

NP – Immediate to 60 Days

Work location – Cisco Manesar Office

Experience – 2 to 10 Years.

• Strong coding Experience in programming language like Python , Java, C
• Experience of Yang data modelling
• Experience on REST/ SOAP API#s
• Experience of frameworks such as Request , Beautiful Soup 

This role is at high growth startup providing secure video hosting to media and e-learning businesses and thus in high requirement in current market. Site is at www.vdocipher.com. Already in revenues , profitable with 2000+ business customers across 40+ countries. Serving Petabytes of online video content. 

We use API-first approach to implement new features and create developer-friendly interfaces. We have a hybrid model between monolithic and micro-service system based on separation of concern and function.

Salary range -  is 21 to 26 LPA (CTC=Gross), The wide range is to accommodate candidates based on actual experience and skill set. ESOPs will also be granted.

2 to 5+ yrs of work experience expected.

Responsibilities

1. Developing new web services
2. Implementing new features to API
3. Provide secure authentication with role-based-access-controls.
4. Ensuring inter-operability of API with diverse customer frameworks through SDKs
5. Future-proofing of the API with unit testing and extensible design
6. Write and maintain API documentation
7. Choosing the right database and information flow for new features
8. Designing and maintaining the Database schema

Required skills

* Thorough knowledge of Nodejs development ecosystem

* Understanding of security practices and exploits on the web

* Handling authentication frameworks with jwt, oauth and related technologies

* Experience with stateless server apps for horizontal scaling

* Database best practices for optimizing query performance

* Understanding applications of relational vs no-sql databases

* Understanding of version control (Git, SVN)

* Basic understanding of a front-end web environment (HTML5, CSS)

* Write clean and reusable code by following coding standards

* Understanding of writing tests and automation frameworks

Hiring Process

1. Resume Shortlisting
2. 15 min Short introductory phone call 
3. Tech Round Interview 1 (75 mins)
4. 2nd Round Interview (Tech + HR , 1 hour 45 mins)

• Bachelor/Diploma in Fine Arts or Multimedia Institution.
• Experience of 6+ years as Sr. Visualizer or Art Director in Creative/Ad Agency or Design Firm
• Hands-on experience in CorelDraw, Photoshop, Illustrator, InDesign.
• Able to understand the brief of the client & transform them into tangible designs.
• Visual thinker & Ideator, who can come up with concepts and ideas in a very creative and innovative manner.
• Experience in Print & Digital media
• Passed Commercial Art from a reputed institute
• Comfortable on both Windows and Mac.

• Minimum 7 years of Manual and automation experience.
• Experience of testing Application hosted over Cloud for various platform and OS.
• Web and Mobile testing expertise
• Experience on Agile and Scrum methodology

• To be responsible for effectively converting US into manual/Automation test cases for WEB and Mobile apps as per the coding standards.
• Expert in Database
• Help other team members on writing and reviewing test cases and provide sufficient help for any blocker.
• Certified as ready for release to Production follow all necessary test phases and meet the pre-agreed quality standards.
• Creates traceability records, from test cases back to requirements
• Work closely with Automation team members to understand automation progress and take ownership of analyzing any failures are there
• Provides regular quality reports on test progress, anomalies, risks and issues associated with project testing