Business Development Associate

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Job Title: QA Engineer (Automation)

Department: Technology

Location: Remote

Company: Mercer Talent Enterprise

Company Overview:

Mercer Talent Enterprise is a leading provider of talent management solutions, dedicated to helping organizations optimize their workforce. We foster a collaborative and innovative work environment where our team members can thrive and contribute to our mission of enhancing talent strategies for our clients.

Position Overview:

We are seeking a skilled QA Engineer (Automation) to join our Lighthouse Tech Team. In this role, you will be responsible for developing and executing automated test scripts to ensure the quality and performance of our software applications. You will work closely with developers and other stakeholders to identify testing requirements and implement best practices in automation.

Key Responsibilities:

• Design, develop, and maintain automated test scripts for various applications.
• Collaborate with the development team to understand application functionality and identify testing needs.
• Execute automated tests and analyze results to ensure software quality.
• Identify, document, and track defects using appropriate tools.
• Continuously improve testing processes and methodologies.
• Stay updated with industry trends and best practices in automation testing.

Qualifications:

• Bachelor’s degree in Computer Science, Engineering, or a related field.
• 4+ years of experience in software testing, with a focus on automation.
• Proficiency in automation testing tools (e.g., Selenium, TestNG, JUnit).
• Experience with CI/CD tools and frameworks.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration abilities.
• Microsoft Test plan experience is a plus.

Benefits:

• Competitive salary and performance-based bonuses.
• Professional development opportunities.

Job description

About the Company

Alyke, recognized as India's first friendship app, is revolutionizing how people connect and build lasting friendships. With over 1 million users, we stand out for our innovative matching algorithm that connects people based on shared interests and proximity. Join a passionate team dedicated to reshaping the landscape of social connections while working on exciting, user-centric projects.

Role Overview:

We are seeking a highly skilled and experienced Senior Mobile Application Developer to lead the development of cutting-edge mobile applications using React Native. The ideal candidate will have a deep understanding of cross-platform development, UI/UX design, and advanced integrations such as CleverTap, Firebase, Firestore Chat, Sentry, Adapty, and in-app purchases. You will play a key role in ensuring the security, scalability, and performance of our applications while collaborating with cross-functional teams to deliver world-class mobile experiences.

Application Development:

• Design, develop, and maintain high-quality mobile applications using React Native for both iOS and Android platforms.
• Ensure cross-platform compatibility, responsiveness, and optimal performance across devices.

Integrations:

• Implement and manage integrations with third-party services such as:
• CleverTap for user engagement and analytics.
• Firebase (Firestore, Realtime Database, Cloud Messaging, Dynamic Links) for backend services.
• Firestore Chat for real-time messaging features.
• Sentry for error tracking and monitoring.
• Adapty for subscription management and in-app purchases.
• Ensure seamless integration of in-app purchases and subscription workflows.

CI/CD Pipeline Management:

• Set up and maintain CI/CD pipelines using Bitrise and Fastlane for automated builds, testing, and deployments.
• Automate the release process to the App Store and Google Play Store, ensuring compliance with platform-specific guidelines.
• Manage code signing, versioning, and release notes as part of the deployment process.

UI/UX Implementation:

• Collaborate with designers to translate UI/UX designs into functional, intuitive, and visually appealing interfaces.
• Implement smooth animations and transitions to enhance user experience.

State Management and Architecture:

• Implement robust state management solutions using libraries like Redux, MobX, or Context API.
• Follow best practices for application architecture and code organization.

Security Best Practices:

• Implement security best practices to protect user data and application integrity.
• Ensure compliance with data protection regulations (e.g., GDPR, CCPA).
• Secure API communications, authentication, and authorization mechanisms.

Performance Optimization:

• Identify and resolve performance bottlenecks to ensure smooth and responsive applications.
• Optimize applications for speed, scalability, and resource efficiency.

Collaboration and Leadership:

• Work closely with backend developers, designers, and product managers to deliver high-quality features.
• Mentor junior developers and provide technical guidance to the team.
• Stay updated with the latest trends and technologies in mobile development.

Qualifications:

• Bachelor’s degree in Computer Science, Engineering, or a related field (or equivalent experience).
• 5+ years of experience in mobile application development, with at least 3+ years of hands-on experience in React Native.
• Proven experience with CleverTap, Firebase, Firestore Chat, Sentry, Adapty, and in-app purchases.
• Hands-on experience setting up and managing CI/CD pipelines using Bitrise and Fastlane for automated deployments.
• Strong portfolio showcasing mobile applications developed and deployed to the App Store and Google Play Store.
• Experience with native mobile development (iOS/Android) is a plus.
• Familiarity with agile methodologies and project management tools (e.g., Jira, Trello).

Technical Skills:

• Proficiency in JavaScript/TypeScript and React Native.
• Experience with state management libraries like Redux or MobX.
• Strong understanding of RESTful APIs and GraphQL.
• Expertise in Bitrise and Fastlane for CI/CD automation.
• Knowledge of security best practices for mobile applications.

Soft Skills:

• Excellent problem-solving skills and attention to detail.
• Strong communication and collaboration skills.
• Ability to work in a fast-paced, team-oriented environment.

Why Join Us?

• Impactful Work: Lead the development of innovative mobile applications used by a global audience.
• Cutting-Edge Technology: Work with the latest tools and technologies in mobile development.
• Collaborative Environment: Be part of a supportive and innovative team that values creativity and professional growth.
• Competitive Compensation: Enjoy a competitive salary, comprehensive benefits, and opportunities for career advancement.

Bonus:

• Familiarity with testing frameworks for mobile apps.
• Experience working in fast-paced startup environments.

Sr.DevOps Engineer (5 to 8 yrs. Exp.)

Location: Ahmedabad

• Strong Experience in Infrastructure provisioning in cloud using Terraform & AWS CloudFormation Templates.
• Strong Experience in Serverless Containerization technologies such as Kubernetes, Docker etc.
• Strong Experience in Jenkins & AWS Native CI/CD implementation using code
• Strong Experience in Cloud operational automation using Python, Shell script, AWS CLI, AWS Systems Manager, AWS Lamnda, etc.
• Day to Day AWS Cloud administration tasks
• Strong Experience in Configuration management using Ansible and PowerShell.
• Strong Experience in Linux and any scripting language must required.
• Knowledge of Monitoring tool will be added advantage.
• Understanding of DevOps practices which involves Continuous Integration, Delivery and Deployment.
• Hands on with application deployment process

Key Skills: AWS, terraform, Serverless, Jenkins,Devops,CI/CD,Python,CLI,Linux,Git,Kubernetes

Role: Software Developer

Industry Type: IT-Software, Software Services

FunctionalArea:ITSoftware- Application Programming, Maintenance

Employment Type: Full Time, Permanent

Education: Any computer graduate.

JD for .Net:

• Strong knowledge on C#, Asp.Net Web forms and Web API

• Experience with Bootstrap, jQuery and Responsive web designing

• Experience with SQL server, Stored Procedure and performance tuning

• Excellent Problem solving, communication and Debugging skills

• Ability to learn and work on new technology in a short span of time

• Extensive experience with Object- Oriented Programming and Design patterns.

• Knowledge on .NET Core, Elastic Search, Knockout JS, Windows services are added advantage.

Work Experience : 0-2 years

Responsibilities :

- Design and implement mathematical models for fundamental valuation of securities. The person will need to understand latest research in quantitative finance and implement the same.

- Design, back-testing and implementation of high-frequency trading strategies on international exchanges. Work as part of the market-making team to determine the signals and trading strategies to go live with.

- Conduct performance attribution of live portfolios.

Required Skills :

- Strong candidates should have 0-2 years of work experience and successful track record in quantitative analysis preferably in the capital markets domain.

- Post-Graduate degree in statistics, finance, mathematics, engineering (Computer Science preferred) or other quantitative or computational disciplines

- Experience in using some or all of the following packages: R, MATLAB, SPSS, CART, C# .Net, Python

- Good written and oral communication skills.

- Strong experience working both independently and in a team-oriented collaborative environment.

- Entrepreneurial, self-motivated individual - high energy, high activity levels - passion for working with an innovative, small but rapidly growing company.

Job Description :

You're going to be at the core of our development team. You'll mainly be coding in Node.js. You'll be doing a little bit of everything from writing backend code that communicates with other internal services, to working with APIs, to writing code that controls EC2 instances and so on.

Requirements :

• Strong understanding of object-oriented programming and functional programming  and design concepts like - dependency injection, abstract classes, interfaces, data, providers, factories, middlewares, interceptors, orm
• Strong understanding of database architecture and design principles MySQL, mongo-DB. Understanding of MongoDB’s aggregation framework is a bonus.
• Excellent knowledge of Node.js frameworks (NestJs preferred) and experience in integrating libraries, authentication, queues, jobs, logger services. Past experience in working on multi-tenant SAAS product is a bonus.
• Experience with AWS, Architecture Design, and Web development. 
• 1+ years of relevant experience
• Passionate about working in a startup and creating a great product
• Must be able to show us projects and or websites that you have created. Bonus points if you’ve created these projects/websites outside of your work (we love seeing proof of how much you love technology and coding).
• Must love to program, must be willing to learn, and must be creative. If you are the type of person who finds learning a new technology or language an exhilarating experience, this is the place for you.

Responsibilities : 

• Working alongside front end developers, designers, and other backend developers creating cutting edge applications
• Delivering programming solutions for a variety of challenging and exciting projects
• Testing applications to ensure they meet users' expectations
• Integrating third-party APIs
• Deliver outstanding projects within tight deadlines