Business Development Associate (BDA)

Overview:

We are seeking a highly skilled and results-driven Performance Social Media Marketer with expertise in Facebook and Meta Ads to join our dynamic team. The ideal candidate will be responsible for developing and executing strategic advertising campaigns on Facebook and Meta platforms to drive performance metrics and achieve business objectives.

Responsibilities:

1. Campaign Strategy: Develop comprehensive advertising strategies on Facebook and Meta platforms to meet performance goals, including audience targeting, budget allocation, ad creative optimization, and campaign scheduling.
2. Ad Creation and Optimization: Create compelling ad copies, images, and videos tailored to specific target audiences. Continuously monitor and optimize ad performance based on key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS.
3. Audience Targeting: Utilize advanced targeting capabilities and audience segmentation techniques to reach relevant users and maximize campaign effectiveness. Leverage audience insights and data analytics to refine targeting parameters and improve ad relevance.
4. Budget Management: Manage advertising budgets effectively to ensure optimal allocation and maximum return on investment (ROI). Monitor campaign spending and adjust budget allocations based on performance trends and objectives.
5. A/B Testing: Conduct rigorous A/B tests on ad creatives, audience segments, ad placements, and other variables to identify high-performing strategies and optimize campaign performance continuously.
6. Performance Analysis and Reporting: Analyze campaign performance data using Facebook Ads Manager and other analytics tools to derive actionable insights. Prepare regular performance reports and presentations for key stakeholders, highlighting key metrics, trends, and optimization opportunities.
7. Stay Updated: Stay abreast of industry trends, platform updates, and best practices in social media advertising, particularly on Facebook and Meta platforms. Proactively identify new opportunities and emerging trends to enhance campaign effectiveness and stay ahead of the competition.

·        Maximum 5 years of Information Technology/Technology Operations/Information Security experience required.

·        Minimum 3 years of experience in Cybersecurity, Identity & Access Management, Role Based Access Control, and Identity Governance is mandatory.

·        Knowledge on User Life Cycle Management, Access provisioning, Access administration is must.

·        Experience with technologies such as Role-Based Active Control (RBAC) and Attribute Based Access Control (ABAC) is required.

·        Experience in User Access Re-certification activities is mandatory.

·        Working knowledge on Active Directory is must.

·        Working experience on any IAM tool (SailPoint/Okta/OneIdentity/Varonis/MIM) would be added advantage.

·        Knowledge on Identity and Access Management role/processes/tools is must.

·        Prior experience in processing IAM requests (Add/Modify/Delete) is must.

·        Experienced in Incident management & Change Management processes.

·        Knowledge of and the ability to adhere to SAS and SOX audit requirements pertaining to Identity & Access Management job requirements.

·        Experience with work-flow management tools such as ServiceNow.

·        Leveraging creative thinking and problem solving skills, individual initiative, and utilizing MS Office (Word, Excel, Access, and PowerPoint).

·        Understanding personal and team roles; contributing to a positive working environment by building solid relationships with team members; proactively seeking guidance, clarification and feedback.

·        Identifying and addressing business needs: building relationships with Stake Holders; developing an awareness of Firm services; communicating with the business/stake holders in an organized and knowledgeable manner; delivering clear requests for information; demonstrating flexibility in prioritizing and completing tasks; and communicating potential conflicts to a supervisor

·        Experience performing user administration tasks for various in-house and third-party applications.

·        Analyzing, prioritizing, and resolving faults to resolution. Resolve tickets according to SLAs and escalation procedures.

·        Strong analytical, problem solving and organizational skills. Be proactive, dynamic, and flexible.

·        Good Communication skills, able to articulate well with business and stakeholders.

·        Education Qualification : Any graduate/post graduate with Computer Science background.

• 3-8+ years of experience programming in a backend language (Java / Python), with a good understanding of troubleshooting errors. 
• 5+ years of experience in Confluent Kafka / 3+ years of experience in Confluent Kafka 

• Cloud Kafka, Control Central, Rest Proxy, HA Proxy, Confluent Kafka Connect, Confluent Kafka Security features 

About Hop:

We are a London, UK based FinTech startup with a subsidiary in India. Hop is working towards building the next generation digital banking platform for seamless and economical currency exchange, with technology at the crux of it. In a technology driven era, many financial services platforms still lack the customer experience and are cumbersome to use. Hop aims at building a ‘state of the art’ tech-centric, customer focused solution.

moneyHOP is India’s first cross-border neo-bank providing millennials the ability to ‘Send’ & ‘Spend’ conveniently and economically across the globe using HOPRemit (An online remittance portal) and HOP app + Card (A multi-currency bank account).

This position is a crucially important position in the firm and the person hired will have the liberty to drive the product and provide direction in line with business needs.

About Individual

Looking for an enthusiastic individual who is passionate about technology and has worked with either a start-up or a blue-chip firm in the past.

The candidate needs to be a multi-tasker, highly self-motivated, self-starter and have the ability to work in a high stress environment. He/she should be tech savvy and willing to embrace new technology comfortably.

Ideally, the candidate should have experience working with the technology stack in the scalable and high growth mobile application software.

General Skills

• 1-2 years of experience in backend development.
• Bachelor's degree in Computer Science, Information Science, or equivalent practical experience.
• Exposure to Behaviour Driven Development and experience in programming and testing.
• Excellent verbal and written communication skills.
• Good time management and organizational skills.
• Dependability
• Accountability and Ownership
• Right attitude and growth mindset
• Trust-worthiness
• Ability to embrace new technologies
• Ability to get work done
• Has good code reviewing skills for conformance.
• Has good software testing skills and good code writing skills.

Technical Skills

• Exposure with back-end programming languages with hands on JAVA, Node JS etc along with Spring framework.
• Database administration and management of a hosting environment such as AWS.
• Sound understanding of relational and non-relational DB systems such as MySQL, Post-gres, MongoDB etc.
• Has experience dealing with JIRA (issue tracking tools), Confluence (knowledge management) tools.
• Experience with building and maintaining microservices.
• Experience with building and integrating the core system with external APIS.
• Good to have: Domain knowledge in the BFSI tech stack.
• Has handled scalability and worked on backend security protocols.
• Has worked on both mobile and web development.
• Has experience and inclination to work on architectural design and review.

Day-to-Day Responsibilities 

1. Contribute in all phases of the software development life cycle.
2. Partake in software and architectural development activities.
3. Conduct software analysis, programming, unit-testing and debugging.
4. Transforming requirements into functional modules.
5. Recommend changes to improve established application processes.
6. Work quickly with a clear bias towards actions and continuous development.
7. Participate in regular code reviews of peers and be open to pairing when necessary.