Business Developer

pay: ₹700,000.00 - ₹1,200,000.00 per year

Job description:

Company Description: KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.

Job Title: SEO Team Lead

Location: Coimbatore

Department: Digital Marketing

Job Summary:

We are looking for a highly experienced Head of SEO to drive our digital growth strategy. The ideal candidate will be a data-driven leader with expertise in SEO, SEM, PPC, Paid Campaigns, and Social Media Marketing, with a proven record of generating high-quality leads that convert into business revenue. This role requires strategic vision, team leadership, and hands-on execution to maximize ROI across organic and paid channels.

Key Responsibilities

Strategy & Leadership

Experience: EDUTECH is mandatory 

Develop and lead the overall digital marketing strategy with a strong focus on Manage and mentor a team of SEO, PPC, SEM, and SMM specialists.

Align SEO, SEM, and paid campaigns with overall business goals and sales targets.

SEO & SEM:

Oversee on-page, off-page, and technical SEO to boost organic visibility and lead conversions.

Drive SEM initiatives (Google Ads, Bing Ads, etc.) to generate qualified leads.

Conduct competitor and keyword analysis to capture high-intent traffic.

PPC & Paid Campaigns

Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other ad platforms.

Manage budgets efficiently to maximize ROI and minimize CPL (Cost per Lead).

Implement A/B testing for ad creatives, landing pages, and CTAs.

Social Media Marketing (SMM);

Oversee paid and organic social campaigns across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).

Use social media ads strategically for B2B/B2C lead generation.

Monitor engagement, conversion, and ROI from social campaigns.

Analytics & Reporting:

Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, etc.

Track KPIs: organic traffic, CTR, CPC, CPL, CAC, ROI, and overall funnel performance.

Present monthly performance dashboards with actionable insights.

Key Skills & Competencies:

7–12 years of experience in SEO, SEM, PPC, Paid Campaigns, and SMM and 2-3 years of experience in EDUTECH 

Deep knowledge of search engine algorithms, paid media platforms, and lead funnels.

Strong understanding of CRO (Conversion Rate Optimization), retargeting, and remarketing strategies.

Hands-on expertise with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, Display, YouTube).

Proficiency in SEO/SEM tools (Ahrefs, SEMrush, Moz, Screaming Frog).

Excellent leadership, analytical, and communication skills.

Qualifications:

Bachelor’s/Master’s degree in Marketing, Business, IT, or related field.

Certifications in Google Ads, HubSpot, Meta Blueprint, SEO/SEM (preferred).

Job Type: Full-time

Benefits:

Health insurance

Life insurance

Provident Fund

Work Location: In person

WHO ARE We?

WeMakeScholars is a Fintech startup funded and supported by the Ministry of IT, Government of India. We help students get education loans to fund their studies abroad or in India by closely working with 14+ lenders, including public/private banks & NBFC. We currently get around 0.5 million unique visitors a month.

We are the market leader in the education finance segment. Last academic year, we disbursed around 5,000Cr, and this year, we'd be doing more than that. Our team has more than doubled in one year, from 70 to 180 members. Overall, we have seen tremendous growth year-on-year, in every aspect since our inception 7 years ago.

JOB DESCRIPTION

We strongly believe that eventually, every company has to become a tech company. As our website is the face of our company, we must have a strong, organically top-rank website on google to survive & grow in the long term. Since SEO plays an integral part in this, we have decided to invest more time & resources into it. We are looking for an SEO Specialist to be a part of our growth story and we like your profile for it.

You'll be working as the SEO Team Lead, with the assistance of our 6 members tech team, 4 members' content team, and 1 junior SEO Analyst. You will be directly reporting to our Chief Growth Officer who's got more than 11yrs experience with SEO.

IDEAL CANDIDATE

- 3yrs+ experience in SEO (preferably in consumer tech, e-commerce, banking, financial services or education segments)

- expertise in Google Analytics/SEMrush/similar web analytics platform

- well-versed with Google Algorithm updates

- Very high attention to detail, obsessed with the details & spotting opportunities to optimize

- Excellent communication (written and verbal) & interpersonal skills and a very high sense of ownership and integrity

JOB PERKS

With us, you not only get a competitive compensation package but also excellent career progression, healthy work-life balance, flexible working hours, leaves, work from home policies. Most importantly, working under our Senior SEO leadership, you'll have a steep learning curve and a great learning experience.

Package: Up to 20 LPA

 Key Responsibilities:

• Perform manual testing for web and mobile applications to ensure high-quality releases.
• Conduct API testing using tools like Postman or similar.
• Perform database testing and write SQL queries to validate data in backend.
• Utilize Charles Proxy or similar tools(like DevTools) for network traffic analysis and debugging.
• Collaborate closely with product managers, developers and other stakeholders to understand requirements and clarify expectations.
• Document test cases, test plans, and report defects efficiently.
• Ensure good software quality standards and best practices.
• Lead and mentor junior testers if required.

Required Skills:

• Excellent communication skills both written and verbal.
• Strong experience in API testing and database validation.
• Proficiency in SQL queries for data validation and debugging.
• Hands-on experience with web and mobile app testing.
• Ability to work with network proxy tools such as Charles Proxy.
• Ability to interact with cross-functional teams and drive discussions on requirements and issue resolutions.
• Experience in Azure DevOps for defect tracking and test management tools.

Primary Responsibilities:

Developer for IT Regulatory team, work with the development manager and key stakeholders to understand business requirements and develop moderately complex technical solutions.

Work collaboratively with the team to support existing functionality and build, implement, and support new solutions.

Draft and review technical diagrams, specifications documents and required project documentation.

Conduct code reviews of other developers.

Share experience and knowledge with the team to improve productivity & delivery timelines.

Continuously seek ways to improve our existing architecture, advises on complex code deficiencies, provides systemic proposals, and promote efficiencies where necessary.

Job Requirements:

Undergraduate degree in computer science or technology discipline

5+ years of Core Java Development experience & Integration Technologies (Spring, MQ, JSON, XML, SOAP).

Experience writing SQL queries (DB2, Snowflake).

Crystal reports/Excel Writer/Aspose.

Working knowledge of scripting languages (Perl, Unix Shell, Python).

Experience working with source code repositories (Bitbucket, GitHub)

JavaScript, Angular is a plus.

Sound understanding of Object-Oriented Design & Programming, Enterprise Architecture Patterns and GoF design.

A flexible, tenacious team player with a positive attitude and strong interpersonal skills, able to build collaborative relationships with globally distributed teams.

Strong analytical and design skills with attention to detail.

Excellent communication (verbal and written) skills; Able to communicate with different stakeholders effectively.

Experience developing technical solutions in Investment Management industry.

Understanding of portfolio accounting concepts and trade lifecycle

Responsibilities:

• Responsible for development of new highly-responsive, web-based user interface
• Work and collaborate in a scrum structure
• Develop components and libraries that are reusable and future-proof
• Develop a flexible and well-structured APIs to support the system

Required Skills:

• Excellent understanding of Javascript including the OOP concept and how DOM work
• Thorough understanding of React.js and its core principles
• Prior experience with popular React.js workflows (such as Flux or Redux)
• Prior experience with data structure libraries (e.g., Immutable.js)
• Familiarity with RESTful APIs
• Familiarity with HTML / CSS
• GIT experience
• Knowledge of modern authorization mechanisms, such as JSON Web Token
• Familiarity with modern front-end build pipelines and tools
• Experience with common front-end development tools such as Babel, Webpack, NPM, etc.
• Should be comfortable working in our Bangalore office from Day 1.
• Should possess good communication skills.

About Eastvantage:

At Eastvantage, our mission is to create meaningful jobs and provide careers that are knowledge-based, inspiring, and always with the potential for development and growth.

We are an independently-owned Global business solutions company enabling offshore operations from our locations in the Philippines, India, Bulgaria, Vietnam and Belgium. With European roots, we provide our services to global companies that have offices in every populated continent in the world. We have been in the industry for over a decade, growing from a handful to over 1200 happy employees over the years.

We invite you to navigate through our website to get to know who we are, to see what sets us apart in culture and thinking. Join us and be part of our success story!

We are looking for passionate engineers and developers who are excited to be part of this mission and wanting to prove themselves and ready to take up the challenge to enhance the social world experience.

Responsibilities :

⦁ Develop our mobile app using Google's Flutter development framework with modular approach and clean code.

⦁ Write efficient Dart code.

⦁ Integrate API.

⦁ Brainstorm the ideas about new features with the team.

⦁ Closely work with the team to bring out cutting edge mobile experience.

⦁ Maintain source code using Git.

⦁ Focus on understanding customers' requirements and translating those needs from product specifications into functional, production-ready code.

Requirements :

⦁ Deep knowledge and Experience in Flutter and Dart (At Least an year).

⦁ Experience building and deploying a moderately complex Flutter app.

⦁ Knowledge of State Management Patterns(Bloc or Provider).

⦁ Familiarity with Design systems.

⦁ Familiarity with RESTful APIs.

⦁ Knowledge of modern authorization mechanisms.

⦁ Strong understanding of Dart, its quirks, and workarounds.

⦁ Good understanding of asynchronous request handling and partial page updates.

⦁ Knowledge of advanced Flutter Concepts like factory constructor, spread operators.

⦁ Proficient understanding of cross-platform compatibility.

⦁ Proficient understanding of code versioning tools such as Git.

⦁ Good understanding of UI rendering behavior and performance.

⦁ Experience in creating animations in Flutter.

⦁ Knowledge of Location Services, Maps, and other common Android/IOS libraries.

Good to have:

⦁ Experience of programming in Android and iOS is a big plus.

⦁ Experience in publishing Flutter apps on the Play Store and Apple App Store is a plus.

⦁ Data Modelling and Knowledge of Domain Driven Design is good to have.

Are you ready for the challenge?

Let's grow together!

Mandatory Skills

• Hands on experience with the programming language Java. (Mandatory)
• 3+ years of experience in leading a team, with professional automation testing experience using Java and Selenium.
• 5+ years of experience in automation testing and test framework development using Java and Selenium. (POM, Cucumber BDD, Hybrid etc.)
• Automation Tool: Selenium (Mandatory)
• Execution of scripts in Batch and Grid 
• Setup test automation pipelines in CI/CD tools like Jenkins, AWS, and Azure DevOps etc.
• Flexibility to learn new programming languages, tools & frameworks.

Other Pre-Requisites

• Shall work as an individual contributor on a need basis.
• Should contribute to defining testing best practices for the teams & projects. Responsible for defining and implementing the test strategy and test automation solutions around functional and regression testing.
• Defining, monitoring, and evaluating individual goals/KRA’s for the team members.
• Responsible for project initiation, project planning, effort estimations, hiring and team building for new projects.
• Experience with Test Management tools like Atlassian JIRA, TestRail, ALM or similar tools.
• Passion for achieving excellence in technical, process, product quality and reliability.
• Strong in troubleshooting and root cause analysis abilities
• Must be extremely detail, technology oriented and possess excellent communications skills.
• Proactive, driven individual with a strong work ethics

Secondary Skills:

• BDD Cucumber will be an added advantage
• Parallel execution and integration to cloud platforms like BrowserStack, Perfecto, Saucelabs.
• API Testing: ReadyAPI, SoapUI, Postman, Rest-Assured or similar
• SQL queries: good hands-on on SQL queries and experience in testing Databases & Batch Jobs
• Mobile testing experience is an added advantage
• Experience on load testing/performance testing.
• Experience using issue and project tracking software
• Experience working in an agile structure
• Experience in developing POC’s and participating in pre-sales activities

• Serve as the primary contact and product expert for new leads as well as existing accounts
• Maintain a high level of consultative, solution-based selling to sell ODIGO
• Showcase ODIGO to customers through online product demos
• Generate New Leads and convert leads to the potential client online
• Perform cold calling to create new leads
• Qualify inbound leads from phone calls and CRM
• Follow up on new leads from social media campaigns and emails
• Understand the business needs of the clients and provide relevant solutions
• Demonstrate the different solutions offered by ODIGO to resolve customer queries and influence them to buy the products
• Facilitate the entire sales process from the initiation of the original call through finalization of account set-up for every customer
• Collaborate with the marketing team to identify new strategies for lead generation through social network
• Research the market for new competitive products introduced and the marketing strategies adopted by competitors

• 2 to 6 years of experience in B2B/Enterprise software inside sales with an emphasis on SaaS product sales
• Proven track record of meeting or exceeding sales targets
• Mandatory experience in inside sales, including lead generation and outbound prospecting
• Passion, drive, and the desire to be a part of a growing team that makes a difference for both the company and its clients
• Working experience in market research and analysis will be an added advantage
• Exceptional in-person, verbal, and written communication skills a must
• Bachelor’s or master’s degree in business or related field