Business Developer

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

• Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
• Develop content strategies aligned with customer personas, journey stages, and business objectives.
• Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
• Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
• Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
• Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
• Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
• Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
• Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
• Assist in the planning, creation, and execution of holistic content marketing campaigns.
• Leverage automation tools to personalize content at scale and streamline content distribution.
• Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
• Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
• Maintain a deep understanding of our products, services, and the competitive landscape.
• Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
• Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

• 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
• Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
• Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
• Experience working with external marketing agencies and performing content quality assurance is a plus.
• Strong analytical skills with the ability to measure content performance and suggest improvements.
• Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

• Experience in the backup and recovery space or IT infrastructure marketing.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

Company : Barcadly Services (www.barcadlyservices.com)

Job Description: Social Media Management (SMM) Intern

About Us: Barcadly Services is a full fledge "Digital Marketing Agency" Our head office is in Mumbai

& Kolhapur, the company was established in the year 2018.

We strongly supports and follows the mission of Digital India laid down by Prime Minister Shri.

Narendra Modi and provides cost-effective branding solutions for start-ups & big companies in India. At

Barcadly services, you will get an insight regarding what is it like to work with a pioneering Digital

Marketing Agency in India.

After all, you will only seldom find someone as efficient as we are, when it comes to offering

personalized performance marketing.

Thanks to our tight-knit team we have been able to assist over 170 + businesses and establishing

themselves in the digital arena."

Position Overview:

We are seeking a dynamic and enthusiastic Social Media Management Intern to join our team. The ideal

candidate is passionate about social media, digital marketing, and has a creative flair. This internship

provides an excellent opportunity to gain hands-on experience in social media management, content

creation, and community engagement.

Responsibilities:

• Content Creation: Assist in developing engaging and creative content for various social media

platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.

• Social Media Scheduling: Schedule and publish content on social media channels using social

media management tools. Monitor and analyze the performance of posts and suggest

improvements based on analytics.

• Community Engagement: Respond to comments, messages, and mentions on social media

platforms to foster community engagement. Identify and engage with influencers, partners, and

followers to build brand awareness.

• Research and Trends: up-to-date with industry trends, social media algorithms, and emerging

platforms. Provide insights and recommendations for optimizing social media strategies based on

industry best practices.

• Analytics and Reporting: Assist in tracking key social media metrics using analytics tools.

Compile regular reports summarizing social media performance and suggest areas for

improvement.

• Campaign Support: Support the planning and execution of social media campaigns, contests, and

promotions. Collaborate with cross-functional teams to ensure seamless integration of campaigns

across various channels.

Qualifications:

• Currently enrolled in a relevant undergraduate or graduate program (Marketing, Communications,

Digital Media, or related field).

• Strong written and verbal communication skills.

• Familiarity with major social media platforms.

• Creative thinking and ability to generate innovative ideas.

• Basic understanding of social media analytics.

• Ability to work independently and as part of a team.

• Basic graphic design skills are a plus.

6 - 12 years of professional experience with any of the below stacks:  

∙MERN stack: JavaScript - MongoDB - Express - ReactJS - Node,  

∙MEAN stack: JavaScript - MongoDB - Express - AngularJS - Node.js

Requirements:

∙Professional experience with JavaScript and associated web technologies (CSS, semantic HTML). 

∙Proficiency in the English language, both written and verbal, sufficient for success in a remote and largely asynchronous work environment. 

∙Demonstrated capacity to clearly and concisely communicate about complex technical, architectural, and/or organizational problems and propose thorough iterative solutions. 

∙Experience with performance and optimization problems and a demonstrated ability to both diagnose and prevent these problems. 

∙Comfort working in a highly agile software development process. 

∙Positive and solution-oriented mindset. 

∙Experience owning a project from concept to production, including proposal, discussion, and execution. 

∙Strong sense of ownership with the eagerness to design and deliver significant and impactful technology solutions. 

∙Demonstrated ability to work closely with other parts of the organization.

ABOUT COMPANY

Our client is one of the strongest Consumer brands in the Bakery category, having a 25000 sq ft state-of-the-art centralized manufacturing facility with European equipment near Ahmedabad, Gujarat. The founding team consists of a ‘Master Baker’ from Le Cordon Bleu, Paris, one of the finest culinary institutes in the world and an IIM-A alumni with a McKinsey background.

JOB PURPOSE

The role requires to develop business by planning, directing and implementing sales strategies and programs to achieve or exceed the sales objectives for the company. Business Channels are Traditional Retail in Distribution, Modern retail, General trade and Corporate sales business for our bakery products

KEY RESPONSIBILITIES

1. To effectively manage the business in the concerned cities/regions and achieving the sales objectives

a. Setting targets and monitoring them monthly to ensure that they are in line with the business plan

b. Meeting the revenue and margin targets for the business

c. Generating sales of company products through a team of salesmen/retail promoters in order to achieve or exceed the annual sales targets

d. Analyzing the sales trend and taking corrective actions wherever necessary

e. Any other special assignments as applicable

2. To develop and maintain a strong sales infrastructure and an aggressive sales team

a. Managing, directing and coordinating the activities of the Area Sales Managers & Sales Officers

b. Sales team deployment as per the company's requirement and as per the budget

c. Accomplishing sales human resource objectives by orienting, training, assigning, scheduling, coaching, counselling, and disciplining employees in assigned retail stores

d. Appointing the right set of channel partners with appropriate experience, good infrastructure, financially strong and with an attitude to grow.

3. To plan, prepare and exist control over sales budget, sales forecast, sales plan etc.

a. Developing sales plan to ensure optimum utilization of resources in the region

b. Meeting sales financial objectives by forecasting requirements

c. Preparing an annual budget, scheduling expenditures, analysing variances and initiating corrective actions

d. Ensuring that all promotions are within the budget

e. Preparing sales growth blueprint for the future

4. To ensure coordination and relationship management with distributors, customers, as well as other departments

a. Ensuring that distributors and customers in the region are provided with information about new products and services in order to improve sales in the region

b. Developing and maintaining an efficient distribution network

c. Ensuring commercial hygiene by monitoring damages, complaints etc

d. Liaising with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in order to provide brand visibility and promote sales in the region

e. To continuously gain and update category and channel expertise

f. Continuously acquiring knowledge regarding the industry, market construct, and customer behaviour to enable effective business plans

g. Acquire knowledge regarding competition product, strategies to counter attack competition in the best possible manner

SKILL REQUIREMENTS

1. Knowledge: 

a. Sound knowledge of sales and sales administration processes

b. Strong understanding of modern trade and general trade

c. Understanding of perishable/limited shelf life products (e.g. dairy, bakery, juices etc) would be preferable

d. Knowledge of ERP systems would be a plus

2. Skills: 

a. Strong leadership skills

b. Excellent communication and negotiation skills

c. Presentation skills

d. Ability to manage and lead a team

e. Strong decision making ability

f. Ability to build relationships

g. Excellent business acumen

3. Attitude: 

a. Self-motivator

b. Aggressive

c. Sincere

d. Positive approach to problem solving

e. Commitment to achieving the sales targets

f. Dynamic and exploratory

4. Educational Level

a. Graduation: Any specialization

b. Post-Graduation (Must-have): PGDM/ MBA in Marketing or Sales Management

5. Experience

a. Preferably be from FMCG or Organised Modern retail background

Responsibilities:

• Design and build advanced hybrid mobile applications using React Native
• Lead the application development effort by being the SPOC
• Build hybrid apps using React Native for Android/iOS
• Publish apps to corresponding App store/Play store
• Implement new technologies to maximize application performance and optimize load time
• Collaborate with the back-end developer to build the RESTful APIs
• Research on emerging technologies and trends
• Participate in the planning and design of future software and technical architectures

Qualifications

• 3+ years of hands on experience in the full life cycle of Hybrid mobile application development including publishing one or more apps to the play store & app store
• Must have developed Hybrid Mobile application using React. Hands on Working experience of React Native is a must.
• Experience developing back-end services preferably with NodeJS.
• Experience in developing apps on native Android/iOS platforms is a plus
• Experience in designing and working with n-tier architectures (UI, Business Logic Layer, Data Access Layer) along with some experience with service-oriented architectures (SOA)
• Strong skills in RESTful web services
• Experience with Agile methodologies would be helpful

Senior Software Engineer - Backend

About the company

We are building analytics on natural language to help product development teams learn from large-scale customer feedback. Since our inception in 2020, we have been backed by top-tier VC firms from Silicon Valley and India. Today, we are proud to partner with some of the fastest scaling Product Led Growth companies. We are growing really fast and excited about having more people join us on this journey

Roles & Responsibilities

• Working closely with founders to develop the entire backend and build out product features at a rapid pace.
• Identifying and driving innovative solutions to address the most critical needs of our customers.
• Work in close collaboration with cross-functional partners in data science, design and frontend functions.
• Solve complex MLOps (model deployment, monitoring, training) challenges.
• Build cost effective and scalable systems.
• Contribute to product development by pitching in with ideas and doing proof-of-concepts.

Qualifications

• Over 2 years of work experience in the industry.
• Experience of domain modelling and deep understanding of distributed systems.
• Proficiency with any part of our technology stack: Golang, Serverless, Event Driven Architectures, NoSql/SQL, Elastic Search, Graphql, Microservice Architecture
• Hands-on experience in using versioning systems like Git.
• Experience working with CI/CD pipelines.
• Experience with automated test suites
• Strong interpersonal skills and a desire to work collaboratively to achieve objectives
• Excellent organisational and analytical abilities

Benefits and Perks

• Autonomy and Ownership
• Smart, Humble and Friendly peers
• Competitive remuneration package with equity options
• Generous vacation
• Maternity and Paternity leaves
• Learning & Development resources
• Initial grant to setup home-office 
• Monthly stipend for coffee / nutritional supplements

Responsibilities :

- Assist in requirements gathering and technical planning to design solutions that meet client needs

- Create clean, well-documented, efficient, and standards-compliant code with an eye towards performance optimization

- Actively troubleshoot and support applications in production-- critical environments

- Implement and maintain Shopify development standards and best practices

- Tracks the work against plan and reports the status on agreed time without fail.

- Interface with the clients to understand and document their needs.

Primary Technical Skills:

Shopify and Shopify Plus

PHP

OOPS

JavaScript

XML

JSON

Basic Knowledge in React JS

Soft Skills

• Good oral and written communication.

Required Skills:

- 3 to 5 years of experience in working with Shopify and Shopify Plus stores

- Good  knowledge of frontend development and liquid programming language

- Strong hands to Install & Customize new Shopify theme.

- Basic experience in writing Ruby scripts to run promotions

- Experience in integrating external API’s

- Experience in 3^rd party integrations like ERP- Netsuite, SAP, Odoo, Microsoft Dynamics, Sage, Epicor etc.
- Experience in Implementing Shopify Ajax API, Admin APIs and configuring third party apps

- Knowledge of building custom, private and embedded apps

- Experience working with the following technologies: JavaScript (JQuery), XML, JSON, SQL, PHP, CSS3

- Knowledge in other ecommerce platforms like Magento, woocommerce, BigCommerce will be preferred.

- Experience with OOP PHP (2+ years)

- Familiarity with GIT

- Demonstrated ability to adapt and work with team members of various experience levels

- Ability to work with minimal direction with a focus on customer satisfaction

- Good written and verbal communication skills

• Threat and vulnerability analysis.
• Investigating, documenting, and reporting on any information security (InfoSec) issues as well as emerging trends.
• Analysis and response to previously unknown hardware and software vulnerabilities.
• Preparing disaster recovery plans.

SOC analysts are considered the last line of defense and they usually work as part of a large security team, working alongside security managers and cybersecurity engineers. Typically, SOC analysts report to the company’s chief information security officer (CISO).

SOC analysts need to be detail oriented because they are responsible for monitoring many aspects simultaneously. They need to watch the protected network and respond to threats and events. The level of responsibility typically depends on the size of the organization.

• Integration of user-facing elements developed by front-end developers
• Build efficient, testable, and reusable PHP modules
• Solve complex performance problems and architectural challenges
• Integration of data storage solutions.
• Maintaining social media and admin panel accounts.

• Strong knowledge of PHP web frameworks.
• Understanding the fully synchronous behavior of PHP
• Understanding of MVC design patterns
• Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
• Knowledge of object-oriented PHP programming
• Understanding accessibility and security compliance.
• Strong knowledge of the common PHP or web server exploits and their solutions
• Understanding fundamental design principles behind a scalable application
• User authentication and authorization between multiple systems, servers, and environments
• Integration of multiple data sources and databases into one system
• Familiarity with limitations of PHP as a platform and its workarounds
• Creating database schemas that represent and support business processes
• Familiarity with SQL/NoSQL databases and their declarative query languages
• Proficient understanding of code versioning tools, such as Git.
• Website development and API integrations. Database and password security.