AVP Business Development

• 6+ years of experience in software development with strong expertise in Java (8+), JavaScript, HTML, CSS, PL/SQL.
• Hands-on expertise in frameworks and tools: Spring Boot, ReactJS, NodeJS, REST, SOAP.
• Version Control: Proficient in Git.
• Backend & Databases: Experience with Oracle and Postgres DB (Shining Stars).
• CI/CD Tools: Skilled in Jenkins, GitHub, TDD/BDD.
• Testing Tools: Practical experience with ReadyAPI, Postman, Jest, JUnit.
• Cloud Technologies: Exposure to OCI, Azure, AWS.
• AI Tools: Familiar with GitHub Copilot.
• Containerization & Architecture: Proficient in Docker, Kubernetes (K8s), Microservices, Microfrontend.
• Nice to Have: Test automation experience with Selenium, Java Cucumber, and Kafka

Job Summary:

We are seeking a highly experienced Unica Architect with 8+ years of expertise in designing, implementing, and optimizing Unica solutions. The ideal candidate will play a key role in architecting scalable and high-performing Unica-based marketing automation platforms, integrating Unica with enterprise systems, and driving best practices in campaign management, data strategy, and customer engagement.

Key Responsibilities:

Solution Architecture & Design:

·      Design and develop end-to-end Unica Campaign, Unica Interact, Unica Journey, and Unica Plan solutions.

·      Define best practices for campaign orchestration, segmentation, and personalization using Unica.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

·      Collaborate with business stakeholders, marketing teams, and IT teams to understand requirements and translate them into Unica-based solutions.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

Integration & Data Strategy:

·      Design seamless integration between Unica and CRM, data warehouses, digital platforms, and real-time decision systems.

·      Optimize ETL processes, audience segmentation strategies, and data flows for effective campaign execution.

·      Ensure proper data governance, compliance (GDPR, CCPA), and security policies within Unica solutions.

Unica Administration & Performance Optimization:

·      Lead the installation, configuration, and maintenance of Unica applications.

·      Optimize system performance, troubleshoot issues, and ensure high availability.

·      Manage application upgrades, patches, and environment migrations for Unica platforms.

·      Maintain the overall Unica system and perform regular housekeeping in an automated way.

·      Ensure all the integrated surrounding systems are functioning as expected.

·      Collaborating with relevant stakeholders from the client side to maintain the environment's stability.

·      Configuring notification facilities to the relevant stakeholders to make them aware of any system/functional failure that happens.

Campaign Strategy & Execution Support:

·      Guide campaign teams in setting up and executing complex multi-channel marketing campaigns.

·      Define audience segmentation models, personalization strategies, and A/B testing frameworks.

·      Ensure seamless customer journey automation and omnichannel engagement.

Leadership & Stakeholder Management:

·      Act as the subject matter expert (SME) and advisor for Unica implementations.

·      Mentor and train junior Unica developers and campaign specialists.

·      Engage with business leaders, marketing teams, and IT teams to drive Unica adoption and roadmap.

Required Skills & Experience:

·      8+ years of experience in HCL Unica Platform, Campaign, Plan, Interact, Journey, Deliver, Link, and related modules.

·      Deep understanding of campaign management, audience segmentation, and personalization.

·      Expertise in SQL, database design, and ETL processes for Unica.

·      Hands-on experience in Unica upgrades, migrations, and performance tuning.

·      Strong knowledge of REST APIs, SOAP APIs, and integrations with third-party tools (CRM, CDP, Web Analytics).

·      Experience in cloud deployments (AWS, Azure, GCP) for Unica.

·      Experience with data integration tools and techniques (e.g., ETL, APIs, data lakes).

·      Familiarity with web technologies (HTML, CSS, JavaScript) and CMS platforms.

·      Working knowledge of programming languages such as Java, PHP, and Python. Experience in developing, debugging, and maintaining code in these languages is preferred.

·      Experience with scripting languages like Bash, Shell, or PowerShell for automation and system management tasks.

·      Strong understanding of SQL (Structured Query Language) and experience in working with relational databases such as MySQL, PostgreSQL, or similar, and experience in working with stored procedures.

·      Proficiency in Linux operating systems, networking concepts, and server administration tasks.

·      Excellent problem-solving and analytical skills.

·      Strong communication and interpersonal skills.

·      Ability to work independently and as part of a team.

·      Detail-oriented with strong organizational skills.

• Partnering with internal business owners (product, marketing, edit, etc.) to understand needs and develop custom analysis to optimize for user engagement and retention
• Good understanding of the underlying business and workings of cross functional teams for successful execution
• Design and develop analyses based on business requirement needs and challenges.
• Leveraging statistical analysis on consumer research and data mining projects, including segmentation, clustering, factor analysis, multivariate regression, predictive modeling, etc.
• Providing statistical analysis on custom research projects and consult on A/B testing and other statistical analysis as needed. Other reports and custom analysis as required.
• Identify and use appropriate investigative and analytical technologies to interpret and verify results.
• Apply and learn a wide variety of tools and languages to achieve results
• Use best practices to develop statistical and/ or machine learning techniques to build models that address business needs.

• 2 - 4 years  of relevant experience in Data science.
• Preferred education: Bachelor's degree in a technical field or equivalent experience.
• Experience in advanced analytics, model building, statistical modeling, optimization, and machine learning algorithms.
• Machine Learning Algorithms: Crystal clear understanding, coding, implementation, error analysis, model tuning knowledge on Linear Regression, Logistic Regression, SVM, shallow Neural Networks, clustering, Decision Trees, Random forest, XGBoost, Recommender Systems, ARIMA and Anomaly Detection. Feature selection, hyper parameters tuning, model selection and error analysis, boosting and ensemble methods.
• Strong with programming languages like Python and data processing using SQL or equivalent and ability to experiment with newer open source tools.
• Experience in normalizing data to ensure it is homogeneous and consistently formatted to enable sorting, query and analysis.
• Experience designing, developing, implementing and maintaining a database and programs to manage data analysis efforts.
• Experience with big data and cloud computing viz. Spark, Hadoop (MapReduce, PIG, HIVE).
• Experience in risk and credit score domains preferred.

• 2+ Years of proven development experience in developing applications in .net including development for web and desktop applications.

• Familiarity with the ASP.NET framework, SQL Server and design/architectural patterns (e.g. Model-View-Controller (MVC))

• The candidate should have strong analytical skills and an eye for detail.

• Applicants must exhibit self-motivation and a willingness to do what it takes to succeed

• Excellent troubleshooting and communication skills

Skills That Will Help You In The Role

Must-Have Skills: ASP.NET MVC, Web API, .Net Core, C#, VB.Net, WinForms, Entity Framework, LINQ, ADO.Net, SQL server/ MySQL

Good to Have:  AngularJS/Angular , cloud infra including Azure, AWS, mobile technologies, wpf 

• Knowledge in .NET language C# ,VB .NET & HTML5/CSS3
• Knowledge on MVC architecture
• Exp. in developing desktop application
• Hands on experience in REST API/SAP OData integration
• Exp. in end to end implementation
• Knowledge in handling hardware interfaces like RFID readers/sensors/traffic signals etc
• Exp in GIT, Code handling tools
• Good communication/Client facing experience
• Ability to work with in tight project timeline/Flexibility
• Ready to travel to onsite immediately

1. We need strong SOL and PL/SQL skills
2. UI – any like Javascript, HTML, CSS. Oracle Apex is nice to have.
3. The candidates should have worked on live projects that have given them exposure to write code, unit test and deliver.
4. Having WebServices experience is a value add.
5. Exposure to complex enterprise applications, integrations etc would be really needed.

• Develop scalable, secured, and efficient backend for the website, mobile app, and browser extension.
• Integration of user-facing elements developed by front-end developers
• Solve complex performance problems and architectural challenges
• Ensure HTML, CSS, and shared JavaScript is valid and consistent across related applications
• API development for mobile app, browser extension, web
• Design and maintain a database
• Develop components of the database such as storage, queries, and triggers
• Create reusable, effective, and scalable PHP code
• Implement security and data protection measures
• Integration of payment gateway, third-party services via API
• Source code management using bit bucket/git
• Using/creating packages for reusability across the products
• Integration of multiple data sources and databases into one system