Business Analyst

Content Strategist / B2B Content Marketer

EXPERIENCE : 3 - 5 Years

As we expand our marketing efforts, we’re looking for a Content Strategist / B2B Content Marketer who can translate complex ideas into powerful stories that resonate with our ideal customer profile and fuel our demand generation efforts.

Role Summary:

We are looking for a strategic content marketer who can craft high-value content that is aligned with our ICP and demand generation goals. You will own the planning, development, and optimization of thought leadership content that drives awareness, engagement, and leads.

Roles & Responsibilities:

●      Research, write, and optimize blogs, eBooks, whitepapers, reports, and other long-form content.

●      Collaborate with SEO & design to ensure content is both discoverable and visually engaging.

●      Develop monthly content calendars aligned with campaigns, ICP, and lead lifecycle.

●      Ghostwrite or support director-level content (LinkedIn posts, interview-style articles, etc.).

●      Contribute to newsletters, landing pages, and social copy as needed.

●      Maintain quality, originality, and consistency across all formats.

Must have skills:

●      3-5 years of experience in B2B content marketing or content strategy.

●      Strong storytelling and writing skills with a portfolio of long-form content and campaign-driven copywriting.

●      Understanding of SEO, content funnels, and ICP-based content planning.

●      Comfortable collaborating with designers and subject matter experts.

●      Self-starter with a proactive mindset and the ability to work in a fast-paced, high-growth environment.

Good to have skills:

●      Experience in IT services or SaaS domain.

Key Responsibilities:

• Make outbound calls to potential customers from provided leads.
• Share information about ongoing and upcoming real estate projects.
• Understand customer needs and pitch suitable property options.
• Schedule site visits and follow up to ensure attendance.
• Maintain and update the CRM database with lead status and client interactions.
• Coordinate with the sales team to ensure smooth lead handover.
• Handle customer queries with clarity, professionalism, and accuracy.
• Achieve daily and weekly call targets and lead conversion goals.

Remuneration:

• Salary: Fixed monthly salary (based on experience and qualifications)
• Incentives: Attractive performance-based incentives on lead conversion
• Other Benefits: Opportunities for growth, training support, and a dynamic work environment

Job description

Content Developer 

- Develop content strategy aligned with short-term and long-term organizational goals

- Create, manage, and deliver engaging training across multiple mediums and multiple learning styles including: face to face, mobile, on-line, video and via other broad reach vehicles

- Create and ensure the content team uses standardized instructional design and style

- Stay up-to-date with technology and e-learning developments and generate new ideas to draw targeted customers attention

- Produce Courses on time and on budget and align those programs with an overall learning outcomes strategy

- Work with SMEs to Identify customer needs and pain points

- Offer training solutions by conducting needs assessment and design appropriate programs to train or retrain personnel

- Utilize authoring tools in E-Learning Technology to build E-Learning courses

 Software Knowledge:

Photoshop CC, Adobe Captivate 9, Adobe Audition, Articulate Storyline 360, Adobe Creative Cloud

• Responsible for the implementation of end-to-end modules starting from user interface, business logic layer and database layer.
• Proficient in HTML, javascript.
• React JS experience is an added advantage.
• Assists in research, design, documentation, and modification of software specifications throughout the software development life cycle.
• Analyzes, troubleshoots, and optimizes code.
• Participates in requirements gathering meetings and produces technical documentation as needed.

The individual will be the go-to person for developing concepts, graphics and creating an appropriate design language for the brands. Creating visual elements to deliver the communication efficiently and aesthetically pleasing manner would be needed the most.

•  Coordinate with the account managers to discuss the brand requirements.
•  Get a detailed brief to interpret the client’s needs and develop a creative concept that suits their purpose.
•  Creating drafts of design with the briefs available and through data research.
•  Presenting final output of creative concepts to the account managers.
•  Working with a wide range of media tools and software.
•  Working as a part of team with account leads, copy writers, technical dept. and of course the design team.
•  Updated with current fashion of design trends, application packages, visual arts, time limits and anything that impacts the design.
•  Creating design layouts and concepts as per layout principles and design concepts.

As a Zoop Designer, you will be responsible for all communication and graphic design for our marketing and product initiatives. 

This individual is a Martian, a storyteller and a visionary for design and its impact on everything. They are proactive in exploring trends and coming up with new thoughts and concepts without any caffeine.  

We all know design is highly abstract but unique and jaw dropping design strikes everyone out. Design practices lay the foundation of how our products and brand are perceived by customers. 

Job Role

• You will be responsible for gathering inspiration from unlimited resources, be our go-to guy for design. 
• You will always be working towards  levelling up your Photoshop, Illustrator and tool skills 
• Help us build a powerful brand with a sophisticated and experienced design acumen 
• will keep yourself Up to date with the latest graphic trends and techniques 
• You will possess creative flair, versatility, conceptual/visual ability and originality 

What you'll do: 

• Responsible for Designing Brand Assets & Collaterals 
• Create Graphic Illustrations, Components & Layouts 
• Designing of Branding and Advertising Assets 
• Creating wireframes, storyboards, sitemaps 
• Quick Mockups and Screen Flows 
• Animations 
• Video & GIF 
• Conceptual designing 
• Develop graphics for Social Media illustrations, Emailers, logos, websites, etc. as needed .

Tools and skills Required :

Must Have

• Adobe Photoshop 
• Adobe Illustrator 
• AdobeXD or Figma 
• Indesign 

Good to Have Skills

• Adobe After Effects 
• Adobe Premier Pro (Bonus Point) 
• Rive (Bonus Point) 

• Health Memberships 
• Sports Subscriptions 
• Entertainment Subscriptions 
• Key Conferences and Event Passes
• Learning Stipend 
• Team Lunches and Parties 
• Travel Reimbursements 
• ESOPs