Business Analyst

The MIS Executive will manage and analyze data, generate reports, and provide insights to support effective decision-making within the organization. The role involves maintaining and enhancing the Management Information System (MIS) to ensure accurate and timely information flow.

Key Responsibilities:

·        Collect, compile, and analyze data from various sources to create comprehensive reports.

·        Develop and maintain efficient databases, ensuring data accuracy and integrity.

·        Generate and distribute daily, weekly, and monthly reports to relevant stakeholders.

·        Implement data validation and cleansing processes to ensure data accuracy.

·        Collaborate with different departments to understand their data requirements and provide support in extracting relevant information.

·        Identify and implement process improvements to enhance data quality and reporting efficiency.

·        Conduct regular audits of data to identify and rectify discrepancies.

·        Stay updated on industry trends and best data management and reporting practices.

Qualifications/Requirements:

Education:

·        Bachelor's degree in any field.

Experience:

·        Minimum 2 years of proven experience in an MIS Executive role.

·        Jewelry industry experience is good to have

Required Skills:

· Skilled in product cost analysis, order management, invoicing knowledge, and comprehensive inventory oversight.

·        Strong analytical and problem-solving skills.

·        Proficient in data analysis tools and Microsoft Excel.

·        Database management systems and SQL.

·        Excellent communication and interpersonal skills.

·        Ability to work independently and collaboratively in a team.

·        Detail-oriented with a high level of accuracy.

Growth & Business Lead

• One person accountable for revenue, GTM clarity, and execution discipline

• This role ensures Vasudha grows in the right direction, at the right speed, with the right discipline.

POSITION IN THE ORG

• Reports directly to: Founder

• Owns coordination across:

o Digital Marketing

o Content & Brand

o Sales & Channels

o Ops (for demand–supply sync)

Role Objective

• Single point of accountability for Vasudha’s growth

• Ensures revenue growth is intentional, repeat-led, and aligned across channels

• Bridges strategy and execution across GT, Digital, and emerging channels

• Prevents fragmented or reactive growth decisions 

ROLE MANDATE :-

Single point of accountability for revenue growth and go-to-market execution across GT and Digital channels.

Revenue & Growth

• Owns total revenue across GT, D2C, Marketplaces, Q-commerce

• Sets monthly / quarterly targets

• Tracks channel and SKU-wise performance

Go-To-Market (GTM)

• Defines channel priorities

• Decides SKU–channel fit

• Determines expansion, pause, or non-investment areas

Digital Performance

• Owns CAC, ROAS, conversion outcomes

• Approves budgets and campaign direction

• Takes scale / pause decisions 

Sales & Channel Alignment

• Aligns GT and Digital execution

• Works with stockists, distributors, sales teams

• Prevents channel conflict and price erosion

SKU & Portfolio Discipline

• Identifies hero, support, and seasonal SKUs

• Drives focus on fewer SKUs with deeper penetration

• Reviews and pauses underperforming SKUs

Metrics & Reporting

• Owns growth dashboard

• Reports revenue, SKU velocity, repeat behaviour

• Provides clear summaries to Founder & leadership

Cross-Functional Coordination

• Aligns demand with Ops and Supply

• Protects margins with Finance

• Ensures Brand & Content support GTM strategy

SUCCESS METRICS

Growth

• Consistent MoM / QoQ revenue growth

• Balanced channel contribution

• Improving repeat purchase rate Efficiency

• Stable or improving CAC

• Disciplined ROAS

• Marketing spend aligned to revenue

GTM Effectiveness

• Strong SKU velocity

• Clear SKU–channel fit

• Pilots converting into scalable plays

Ensures Organisation grows in the right direction, at the right pace, with commercial discipline.

Job description

We are looking for a data-driven and strategic Performance Marketing Specialist to manage and optimize our digital advertising campaigns across various channels. The ideal candidate will be responsible for developing, executing, and analyzing ROI-focused campaigns to drive user acquisition, conversions, and revenue growth.

Key Responsibilities:

• Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other performance marketing platforms.
• Monitor and analyze performance metrics daily (CPC, CTR, CPA, ROAS, conversion rates, etc.) to maximize campaign effectiveness.
• Conduct A/B testing on ad creatives, landing pages, and campaign strategies to improve performance.
• Collaborate with design and content teams to create compelling ad copy, creatives, and landing pages.
• Develop customer acquisition strategies aligned with business goals and target audiences.
• Use analytics tools (Google Analytics, Meta Pixel, etc.) to generate insights and make data-driven decisions.
• Manage performance marketing budgets and ensure efficient spend allocation across channels.
• Stay up to date with digital marketing trends, tools, algorithm updates, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in performance marketing, digital advertising, or growth marketing.
• Proven track record of running successful paid campaigns with measurable ROI.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and other performance tools.
• Strong understanding of online conversion funnels, attribution models, and customer journeys.
• Excellent analytical, communication, and project management skills.
• Familiarity with tools like SEMrush, Ahrefs, Hotjar, HubSpot, or similar is a plus.
• Experience with eCommerce, SaaS, or B2B marketing (optional, based on your business).

What will you do?

• Oversees testing, deployment & maintenance of the Voice infrastructure.
• Performing a variety of tasks associated with user provisioning and call routing within the assigned platform 
• Build loaders for internal systems ensuring tasks are completed accurately and in a timely manner
• Participate in meetings with clients and internal departments to understand the requirements of call routing
• Document and design call flow diagrams to ensure that all call variables have been accounted for in preparing a routing plan
• Support the clients solution by correcting any issues with call routing or provisioning during the initial implementation phase, constantly communicating status of any issues with client
• Complete testing to ensure that call flow is operating properly
• Monitors and ensures compliance to standards, policies, and procedures

What are we looking for?

• 0.6~2 year’s implementation experience in Asterisk PBX, IP Telephony, SIP.
• Able to thrive in a demanding and team-oriented environment
• Basic and strong knowledge of the Linux operating system.
• Knowledge of bash and perl shell scripting is an added advantage.
• RHCE Certification is an added advantage.

PRIMARY RESPONSIBILITIES :-

• In-depth knowledge of JavaScript, CSS, HTML, and front-end languages.
• Knowledge of Angular and its components.
• Knowledge of REACT tools including React.js, Webpack, Enzyme, Redux, and Flux.
• Experience with user interface design.
• Knowledge of performance testing frameworks including Mocha and Jest.
• Experience with browser-based debugging and performance testing software.
• Excellent troubleshooting skills.
• Good project management skills.

SECONDARY RESPONSIBILITIES :-

• Ability to work independently and take ownership of the project.
• Should be capable to work in a team.
• Must have strong communication skills.
• Should be enthusiasts and able to take challenge.