Business Analyst

A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

About The Role

Application security is undergoing a fundamental shift. AI is changing how software gets built, how vulnerabilities emerge, how security teams investigate and prioritise risk, and how enterprise buyers discover and evaluate security platforms.

Appknox has spent more than a decade building deep expertise in mobile application security. Our next chapter requires us to evolve both what Appknox stands for and how effectively we take that story to market.

We are looking for a hands-on Lead for GTM Marketing to translate Appknox’s product, positioning and business priorities into integrated go-to-market programmes that create awareness, engagement and pipeline.

You will lead the GTM marketing team and own demand generation, campaigns, ABM, website and conversion, organic discovery, content activation, field marketing and events. You will work as a peer to Product Marketing, partnering closely with Sales, Product and leadership to connect market strategy with disciplined execution.

This is not a role for someone who only manages agencies, runs isolated campaigns or waits to receive briefs. You will help determine where marketing should focus, challenge assumptions, build the operating plan, develop the team and remain close enough to execution to maintain a high quality bar.

What You Will Own

1. GTM strategy 

Translate Appknox’s product, positioning and revenue priorities into a focused GTM strategy, operating plan and measurable goals.

For each significant opportunity, help answer:

Who are we trying to influence? What problem matters to them? What do we want them to believe? What should we take to market? Through which channels? What commercial outcome should it create?

You will:

• Lead and develop the GTM marketing team, creating clarity around priorities, ownership, quality and performance.
• Build quarterly and annual GTM plans aligned with company, product and regional revenue priorities.
• Prioritise across markets, audiences, channels and opportunities rather than allowing every request to become a campaign.
• Manage relevant budgets, agencies and specialist partners.
• Establish clear operating rhythms across GTM Marketing, Product Marketing, Sales and Product.

2. Demand Generation and Integrated Campaigns

Build integrated programmes that create qualified demand and contribute meaningfully to pipeline.

You will:

• Own marketing-sourced and marketing-influenced pipeline targets, measurement and review rhythms.
• Design programmes across inbound, paid, organic, content, webinars, retargeting and emerging acquisition channels.
• Connect campaigns to defined audiences, customer problems, offers, conversion paths and commercial outcomes.
• Diagnose funnel performance and work with Sales and revenue operations to improve conversion.
• Identify successful GTM plays that can be repeated and scaled.

Success will be measured through qualified engagement, opportunity creation and progression, pipeline contribution and conversion-not campaign activity alone.

3. Account-Based and Segment GTM

Partner with Sales and Product Marketing to build focused programmes for priority accounts, industries, personas and regions.

You will:

• Identify segments and accounts where focused marketing can create disproportionate impact.
• Understand buying committees, account-level triggers and market-specific context.
• Work with Product Marketing to develop relevant narratives by segment and buyer.
• Design integrated ABM programmes, offers, landing experiences and content.
• Coordinate marketing engagement with SDR and sales outreach.
• Track account engagement, opportunity creation and progression.

At Appknox, ABM should combine account insight, buying committee, customer problem, narrative, offer and sales motion-not simply apply advertising to an account list.

4. Website, Organic Discovery and Conversion

Transform Appknox.com into an active GTM and experimentation engine.

You will own or drive:

• Information architecture and messaging activation.
• Product, use-case, industry, persona, regional and competitive pages.
• Campaign landing experiences and conversion paths.
• Website experimentation and performance measurement.
• SEO and evolving AI-led discovery across platforms such as ChatGPT, Gemini and Perplexity.

You will develop a measurement system connecting discoverability, relevance, engagement, conversion and pipeline. Traffic, rankings and AI mentions alone are not success.

5. Product Launches and Market Activation

Partner with Product Marketing and Product to take new capabilities and products to market.

Product Marketing will lead customer insight, ICP definition, positioning, competitive differentiation and product narrative. You will lead GTM planning and activation across campaigns, website, content, distribution, organic discovery, sales activation, field programmes and amplification.

This is not a downstream handoff. You will participate in launch strategy, contribute market and performance insight, and help test whether the positioning works when exposed to buyers.

6. Content and Thought Leadership

Lead the GTM content agenda and the team responsible for bringing it to life.

You will:

• Determine what Appknox should talk about based on customer problems, market shifts, buyer demand and the company’s strategic point of view.
• Guide the development of category narratives, research-led content, technical thought leadership, competitive content, executive communications and campaign assets.
• Build content distribution into every major initiative rather than treating publication as the finish line.
• Maintain a consistently high standard of clarity, substance and differentiation.

Every significant content investment should answer: Who are we trying to influence? What belief are we trying to change? What should happen after they consume it?

7. Field Marketing and Events

Own the GTM strategy and marketing execution for priority industry events, executive programmes, regional activations and field initiatives.

You will:

• Select and prioritise events based on target audiences, market objectives and commercial potential.
• Build pre-event, onsite and post-event motions with Sales.
• Develop programmes that create meetings, progress target accounts and deepen customer and partner relationships.
• Establish consistent measurement for event-sourced and event-influenced pipeline.
• Balance global consistency with the realities of different regions and sales motions.

8. Market Intelligence and Experimentation

Work with Product Marketing to continuously monitor competitor positioning, market narratives, buyer behaviour, campaign signals, organic discovery and emerging security themes.

Product Marketing will lead the strategic implications for positioning and product. You will ensure relevant market and performance signals translate rapidly into GTM action.

Work Expectations

First 60 days

• Understand Appknox’s market, customers, product portfolio, team, current GTM programmes, website funnel, organic presence and competitive landscape.
• Establish performance baselines and clarify team ownership and operating rhythms.
• Identify the three to five highest-leverage GTM opportunities or leaks.
• Build the initial GTM and experimentation roadmap.

Within 90 days

• Ship meaningful website, campaign or conversion improvements.
• Launch the first focused account or segment programmes with Sales.
• Improve the speed at which narratives, campaigns and landing experiences reach the market.
• Establish practical measurement connecting marketing programmes to qualified engagement, opportunities and pipeline.
• Create clearer briefs, priorities and performance expectations for the GTM marketing team.

Within 6 months

• Stronger market association between Appknox and the strategic application-security themes it chooses to own.
• Improved qualified organic engagement and conversion.
• One or two repeatable account, segment or regional GTM plays.
• Faster and more disciplined website and campaign experimentation.
• Better coordination across GTM Marketing, Product Marketing, Sales and Product.
• Clearer visibility into which channels, narratives and programmes influence pipeline.
• A repeatable system for taking new products and market narratives to market.

Personality Traits We Admire

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

What We Are Looking For

• 7–10 years of B2B SaaS marketing experience, ideally within technical SaaS, cybersecurity or enterprise software.
• Experience leading or managing a marketing team, with the ability to set direction, develop people and maintain a strong execution bar.
• Demonstrated ownership of integrated GTM programmes and measurable pipeline outcomes.
• Strong understanding of product positioning and messaging, with the ability to turn strategy into market-facing activation.
• Experience working closely with Sales on demand generation, ABM, field marketing or regional programmes.
• Strong digital and website fundamentals, including conversion optimisation and organic discovery. Familiarity with AEO and GEO is valuable, but deep SEO specialisation is not required.
• Ability to understand technically complex products and simplify them without losing substance.
• Strong analytical capability and a desire to understand why a metric moved—not simply report that it did.
• Excellent writing, storytelling and communication skills.
• Ability to move between strategic thinking, team leadership and hands-on execution.
• Comfort operating in ambiguity, making trade-offs and building systems where none currently exist.
• Low ego, high ownership and the confidence to challenge assumptions constructively.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 3: Marketing + Sales Panel

Round 4: Co-founder Discussion

Round 5: HR Discussion

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.

Looking to grow your career with a global leader?

Join the Indian unit of a multi-billion dollar German MNC (owned by Schneider Electric) that offers:

·      High Growth: 20% YoY expansion building world-beating software.

·      True Balance: Peak performance with a 4.1 Glassdoor rating for work-life balance.

Apply to the job below!

Job Title: Senior Backend Engineer (.NET Core)

Location: Nashik, India

Employment Type: Full time

Experience: 8+ years

The job  

We are looking for a Senior Backend Engineer (.NET Core) to join our team. This is a hands-on individual contributor role with additional responsibility to guide and mentor backend engineers across senior, mid, and junior levels.

The ideal candidate should have strong experience in .NET Core (8.0+), microservices architecture, API design, and cloud-native development on Azure. The candidate will actively contribute to platform-level backend services, shared components, and integrations across EcoTools and Unify initiatives, while helping establish backend engineering best practices across the team.

Key responsibilities 

- Design, develop, and maintain scalable backend services and APIs using .NET Core (8.0+).

- Build microservices-based backend APIs and tools aligned with EcoTools platform architecture.

- Develop secure and high-performance REST APIs used by micro frontend applications and other services.

- Contribute to backend architecture decisions, including service design, API standards, authentication, and data access patterns.

- Integrate backend services with platform services such as authentication, messaging, logging, and shared Unify components.

- Ensure backend solutions meet non-functional requirements (performance, scalability, reliability, and security).

- Guide and mentor backend engineers through code reviews, design discussions, and architectural best practices.

- Collaborate with frontend engineers, DevOps, and platform teams to ensure seamless system integration.

- Implement unit and integration tests to ensure high code quality and reliability.

- Contribute to CI/CD pipelines, deployment automation, and observability improvements.

- Participate in technical documentation, ADR discussions, and architectural governance reviews.

- Support engineering teams in troubleshooting production issues and improving system stability. 

Essential requirements

- Bachelor’s or Master’s degree in Computer Science, Engineering, or a related field.

- 6–9 years of hands-on backend development experience using .NET Core / ASP.NET Core.

- AI Skill Level: Has built or contributed to AI-powered features. Understands prompt, design, evaluation, guardrails, and failure modes.

- Have hands on in spec/skill driven agentic AI development. 

- Strong expertise in REST API design, microservices architecture, and distributed systems.

- Experience working with Azure cloud services (App Services, Azure SQL, Event Hub, Service Bus, or similar).

- Solid understanding of authentication and authorization mechanisms (OAuth2, JWT, OpenID Connect).

- Experience with database technologies such as SQL Server, PostgreSQL, or NoSQL systems.

- Strong knowledge of clean architecture principles, SOLID design patterns, and scalable backend design.

- Experience working in Agile software development environments.

- Strong communication and collaboration skills.

- Strong problem-solving skills, debugging, and performance optimization skills, ownership mindset, and ability to collaborate across teams. 

- Experience working in Agile software development methodologies.

- Ability to manage responsibilities independently and deliver results within deadlines.

Desired skills and competencies

- Experience with distributed application frameworks such as Dapr.

- Exposure to event-driven architectures and messaging systems.

- Familiarity with API Management, gateway patterns, and platform integrations.

- Experience working with large-scale SaaS platforms and micro services architectures.

- Exposure to AI-assisted development tools and modern engineering practices.

Key Responsibilities:

• Design, implement, and maintain scalable, secure, and cost-effective infrastructure on AWS and Azure
• Set up and manage CI/CD pipelines for smooth code integration and delivery using tools like GitHub Actions, Bitbucket Runners, AWS Code build/deploy, Azure DevOps, etc.
• Containerize applications using Docker and manage orchestration with Kubernetes, ECS, Fargate, AWS EKS, Azure AKS.
• Manage and monitor production deployments to ensure high availability and performance
• Implement and manage CDN solutions using AWS CloudFront and Azure Front Door for optimal content delivery and latency reduction
• Define and apply caching strategies at application, CDN, and reverse proxy layers for performance and scalability
• Set up and manage reverse proxies and Cloudflare WAF to ensure application security and performance
• Implement infrastructure as code (IaC) using Terraform, CloudFormation, or ARM templates
• Administer and optimize databases (RDS, PostgreSQL, MySQL, etc.) including backups, scaling, and monitoring
• Configure and maintain VPCs, subnets, routing, VPNs, and security groups for secure and isolated network setups
• Implement monitoring, logging, and alerting using tools like CloudWatch, Grafana, ELK, or Azure Monitor
• Collaborate with development and QA teams to align infrastructure with application needs
• Troubleshoot infrastructure and deployment issues efficiently and proactively
• Ensure cloud cost optimization and usage tracking

Required Skills & Experience:

• 3-4 years of hands-on experience in a DevOps
• Strong expertise with both AWS and Azure cloud platforms
• Proficient in Git, branching strategies, and pull request workflows
• Deep understanding of CI/CD concepts and experience with pipeline tools
• Proficiency in Docker, container orchestration (Kubernetes, ECS/EKS/AKS)
• Good knowledge of relational databases and experience in managing DB backups, performance, and migrations
• Experience with networking concepts including VPC, subnets, firewalls, VPNs, etc.
• Experience with Infrastructure as Code tools (Terraform preferred)
• Strong working knowledge of CDN technologies: AWS CloudFront and Azure Front Door
• Understanding of caching strategies: edge caching, browser caching, API caching, and reverse proxy-level caching
• Experience with Cloudflare WAF, reverse proxy setups, SSL termination, and rate-limiting
• Familiarity with Linux system administration, scripting (Bash, Python), and automation tools
• Working knowledge of monitoring and logging tools
• Strong troubleshooting and problem-solving skills

Good to Have (Bonus Points):

• Experience with serverless architecture (e.g., AWS Lambda, Azure Functions)
• Exposure to cost monitoring tools like CloudHealth, Azure Cost Management
• Experience with compliance/security best practices (SOC2, ISO, etc.)
• Familiarity with Service Mesh (Istio, Linkerd) and API gateways
• Knowledge of Secrets Management tools (e.g., HashiCorp Vault, AWS Secrets Manager)

ob Description:

• Cold Calling.
• Pitching to the channel partners for the site visit.
• Maintaining the database of the channel partners regularly.

Key Skills:

• Good verbal communication skills in English and Hindi.
• Computer Literate.

The role

We are currently seeking results-driven Sales Executives to join our team. The Sales Executive will be responsible for driving revenue growth by acquiring new clients and maintaining strong relationships with existing clients. The Sales Executives will play a key role in expanding our client base and achieving sales targets

Key Responsibilities

• Develop and execute sales strategies to achieve sales targets and revenue goals.
• Identify and target potential clients in the assigned territory through market research, networking, and prospecting.
• Build and maintain strong relationships with existing clients, providing exceptional customer service and addressing their advertising needs.
• Conduct presentations and sales pitches to potential clients, effectively communicating the benefits and features of our transit media advertising solutions.
• Prepare and present sales proposals and contracts, negotiating terms and pricing to secure new business.
• Collaborate with the creative team to develop customized advertising solutions that meet the specific requirements of clients.
• Monitor market trends, competitor activities, and industry developments to identify new business opportunities.
• Meet or exceed sales targets and contribute to the overall growth and success of the company.
• Prepare regular sales reports, providing updates on sales activities, revenue forecasts, and client feedback.
• Stay up-to-date with industry trends and developments in transit media advertising, continuously enhancing product knowledge and sales techniques.

Key skills and experience required

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Strong communication and presentation skills, with the ability to articulate the value proposition of transit media advertising to clients.
• Excellent negotiation and closing skills, with the ability to create win-win solutions.
• Self-motivated and target-driven, with a proactive approach to sales.
• Ability to build and maintain strong relationships with clients and internal stakeholders.

Responsibilities:

Your Major Job Responsibilities as an ODOO Developer would be:

· You will lead and participate in various development projects for our products and services and be involved in all development-related aspects of our technical operations.

· Take Initiative for the required changes in the software development process to manage overall quality.

· Solve complex performance and other critical problems and architectural challenges.

· Develop applications/features that affect everyday life.

Required Skills Sets:

· Strong knowledge of Python and programming concepts.

· Complete understanding of ODOO basic flow.

· Knowledge of data models available in ODOO core.

· Proven expertise in developing custom modules in ODOO.

· ODOO Technical functional knowledge.

· Experience in developing the latest versions of ODOO and Excellent debugging skills in Odoo.

· Experience in migrating from earlier ODOO versions to latest versions.

· Core knowledge about the current features available in ODOO – Sales, Purchase, CRM, Accounts, Inventory, Projects, Timesheet, HR etc.

· Knowledge in handling ODOO front end (XML and Java Script)

· Good knowledge of PostgreSQL with the ability to write SQL queries.

· View customization – work on Widgets, Wizards, Java Script, view XML etc.

· Q-Web reports creation.

· Data import using ODOO import as well as custom import using Python.

· Knowledge of Version Control Systems like git.

Job Description: The ideal candidate for this role is that you are a proven sales performer adept in direct-toconsumer consultative sales. You are comfortable working with high ticket size products that require focussed nurturing over a period and yet can build urgency for the end consumer to decide fast. You have worked in a highly competitive sales environment and have been at the top 10 percentile of your team. What will you be doing?

●Being a mentor and guide, who potential learners can look up to for career advice.

● Counselling potential learners, helping them plan their career path and understanding how upGrad can catalyse their career.

●Carrying weekly enrolment/revenue and collection targets.

●Establishing the uniqueness and effectiveness of upGrad's model of online/blended learning.

● Owning the complete sales closing life cycle for leads assigned to you. This includes making phone/video calls, product demonstration, sales closing and post-sales relationship management.

● Maintaining a detailed database of all the interactions on the CRM with the leads and providing constant feedback to the marketing team on lead quality. What are we looking for?

● Individual with outstanding English communication skills (written and verbal), interpersonal and presentation skills. ● Hardworking Individuals with high dedication and extreme determination.∙ Experience in EdTech sales would be an advantage.

●Rockstar sales performers with proven track records.

● Great listeners and trustworthy individuals who can bond with our potential learners. Individuals with the ability to approach any situation with patience and powerful empathy.

● Individuals who take a disciplined approach towards building funnels, tracking feedback, prioritising tasks and overachieving targets and deadlines.

● Sales bent of mind, to understand and effectively communicate what upGrad is offering to its prospective learners and achieve revenue targets.

●Passion for always delivering the highest levels of customer service.

●Basic proficiency in MS Office Suite is required.

What are your deliverables / KPI's?

●Minimum of 100+ Dials every day with 40+ Connects.

●2 hours of talk time on an average per day & 1 Video Session

●2 enrolled students per week.

●Weekly revenue targets to be met consistently. 

1. Create Exclusive Distributors (minimum 4 in 4 months) in your respective areas of operation

1. To work directly with the distributor and the sales executives in designing and implementing key marketing campaigns.

1. To actively engage yourself to collect inventory, stocks and work reports of the distributor in a

daily/weekly basis.

1. To look after smooth functioning and supply chain of the authorized distributor under your

periphery.

1. To oversee sales executive schedule and plan them accordingly.

1. To facilitate cross-functional communications among project stakeholders.

1. To actively engage yourself with core marketing policies required for business development.

1. To look after the grievances and claims arising from time to time maintaining proper

coordination with the company.

1. To actively follow other marketing strategies and instructions as and when instructed by the company.