Business development manager

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

• Extract Transform Load (ETL) and ETL Tools skills
• Data Modeling and Data Integration expertise
• Data Warehousing knowledge
• Experience in working with SQL databases
• Strong analytical and problem-solving abilities
• Excellent communication and interpersonal skills
• Bachelor's degree in Computer Science, Information Systems, or related field
• Relevant certifications in ETL Testing or Data Warehousing

✓ Prior experience in multi-screen User Interface/User

Experience in product design and development.

✓ Very strong knowledge in

• Software design, design patterns, architecture

and best practice

• UI technologies and frameworks

o ES6 JavaScript / TypeScript

o ReactNative/ReactJS – including modern

concepts of Server rendering, React

server components, Server actions.

o Redux

o CSS - Responsive design

• Android/iOS native development experience

• Agile & DevOps methodologies (Scrum, SAFe

frameworks)

• Testing- Unit, Functional & performance

Experience

Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.

The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.

As a Product Manager, you will be responsible for managing and taking of product end to-end: defining scope, developing requirements and product launch.

• Analysing customer needs/ markets, competitive offering and user requirements in depth
• Coordinating with various functions to ensure product roll-out within defined timelines, understanding product priorities and implementing a product governance framework
• Conceptualizing innovative features, designing wireframes/ prototypes and documenting PRDs to enhance app usability
• Working collaboratively with various teams including marketing, business, UX, customer support and engineering teams etc.

What you need to have:

• MBA / B.E from Tier 1 Colleges (IIM / ISB / IIT /BITS)
• 2-5 years of product experience at a fintech company
• Prior experience in tech roles is a plus
• Comfort diving into data and deriving tangible insights
• Proven track record of shipping several high impact features end-to-end
• Prior startup experience is a plus    

‍You will be responsible for architecting and developing features on the application end to end. You will be responsible for the functional/technical track of the project. Serve as a role model for our high engineering standards and bring consistency to the many codebases and processes.

• Design and develop SaaS-based applications based on microservices architecture.
• Work on the core backend and ensure it meets the performance benchmarks.
• Work on the front-end with ReactJS.
• Designing and developing APIs for the front-end to consume.
• Constantly improve the architecture of the application by clearing the technical backlog.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages).

‍An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• Education - B.Tech/MCA or equivalent.
• Overall 10 to 12 years of experience.
• Agnostic/Polyglot with multiple tech stacks.
• Worked on open source technologies – NodeJS, ReactJS,  MySQL, NoSQL, MongoDB, Columnar DBs
• Good experience with Front-end technologies like JavaScript frameworks, React, AngularJS.
• Backend exposure – good knowledge of building API using Node or Lambda or python.
• Good understanding of ELK, Kafka, Redis and CDN .
• Worked on serverless technologies  and good understanding of CMS.
• Efficient in building microservices in combining server & front-end.
• Good understanding of AWS and its technologies.
• Should be innovative and communicative in approach and should be hands on coding guru
• Will be responsible for the functional/technical track of a product.
• Experience with Scaling SAAS products and ability to design from scratch.
• Ability to manage a small team of 5 -10 Developers/QA Engineers and guide them on the design and coding best practices.

‍You will work with a top-notch tech team, working closely with the architect and engineering head.

‍A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Xoxoday.

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. Xoxoday works with over 1000 global clients. We help our clients engage and motivate their employees, sales teams, channel partners, or consumers for better business results.

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. However, we assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

Responsibilities

• Develop our products front end
• Optimize applications for maximum speed
• Collaborate with back-enddevelopers and web designers to improve usability
• Stay up-to-date on emerging technologies

Requirements

• 4 to 6 years of work-experience as a Front-end developer
• Experience in developing front end applications at scale
• Strong knowledge and experience with JavaScript ,CSS, Angular,AJAX and jQuery,react,node
• Experience in CSS preprocessor (SASS/LESS/COMPASS), CSS framework – Bootstrap.
• In-depth understanding of the entire web development process
• Knowledge of Wordpress theme integration Template customization
• Able to Write code as Per W3 validation Rules, Cross browser, Cross Device, and SEO Friendly