Big Commerce Developer

Job Title: Marketing Manager – US Market (Hybrid, Night Shift)

Location: Hyderabad, India

Shift: US Hours (3:00 PM – 1:00 AM IST)

Experience: 3–7 years

Mode: Hybrid (Office + Work from Home)

Job Overview

We are seeking an experienced Marketing Manager to lead demand generation and performance marketing initiatives focused on the US market. The ideal candidate will have strong expertise in developing and executing Go-To-Market (GTM) strategies, managing multi-channel campaigns, analytics, and delivering measurable ROI.

Key Responsibilities

·      Develop and implement GTM strategies tailored for US clients across various channels.

·      Plan, execute, and optimize campaigns across SEO, SEM, paid media, social media (Meta, LinkedIn, Instagram, YouTube), email, and retargeting.

·    Experience in setting up and managing tracking tools like Google Tag Manager, Microsoft Clarity etc... to monitor conversions and campaign performance.

·      Continuously optimize campaigns to maximize ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost).

·      Drive conversion rate optimization (CRO) through A/B testing, landing page improvements, and funnel analysis.

·      Prepare and present detailed performance reports and insights for management review.

·      Must have experience in design & maintaining websites.

·      Collaborate closely with Founders and Directors to ensure lead attribution accuracy and pipeline alignment.

·      Knowledge of HIPAA-compliant marketing practices for healthcare accounts is a plus.

Required Skills & Qualifications

·      5–12 years of digital marketing experience managing US clients, preferably in demand generation and performance marketing.

·      Bachelor’s degree in any discipline.

·      Proven expertise in paid social campaigns, PPC, SEO, and paid media strategies.

·      Exposure to website designing.

·      Strong analytical, reporting, and communication skills.

·      Willingness to work in US shift hours (6 PM – 3 AM IST).

·      Professional communication and collaboration skills across organizational levels.

A tick against the following skill sets would surely strengthen the candidature

• Strong PHP, JS fundamentals
• PHP frameworks: PHP Laravel
• JS frameworks: Vue.JS
• RDBMS: MySQL, Mongo DB

As the Field Marketing Manager, you will be responsible for developing and executing marketing campaigns and programs to support the sales team in driving revenue growth in targeted geographic regions. You will work closely with sales, product, and marketing teams to plan and execute regional marketing programs that generate demand and increase brand awareness.

Roles and Responsibilities:

• Planned, create, and execute marketing campaigns and programs that align with the sales team’s objectives and drive revenue growth in specific geographic regions.
• Collaborate closely with the sales team to understand their needs and develop marketing strategies and materials that support their efforts in generating leads, nurturing prospects, and closing deals.
• Conduct thorough research and analysis to identify key market segments, customer profiles, and regional trends. Use this information to develop regional marketing plans and initiatives that effectively reach the target audience and drive demand.
• Work with the marketing team to ensure consistent brand messaging and positioning in all regional marketing efforts. Collaborate on the development of marketing materials, including digital content, advertisements, event materials, and social media campaigns, to enhance brand awareness and build a strong market presence.
• Planned, coordinate, and execute regional events, trade shows, and conferences to generate leads and increase brand visibility. This includes managing logistics, coordinating with vendors and partners, developing event messaging and materials, and tracking event performance.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in field marketing or a related role, preferably in the technology industry.
• Proven track record of creating and executing successful field marketing programs and campaigns.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
• Demonstrated ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Experience with marketing automation platforms, such as Hubspot or Marketo, and CRM systems, such as Salesforce.

• Design and Develop Libraries for React Native for Windows 10
• Strong analytical skills - ability to turn business requirements into technical concepts and code
• Should have strong DotNET knowledge with additional expertise on Interface, enhancement
• Working with a ticket tool like Jira
• Experience with SCRUM/Agile Development
• Experience with SAP Mobile Platform, SAP Gateway, WPM, MVVM is a plus
• Experience with Windows 10 SDK is must

Desired Candidate Profile

• Experience in selling IT or SaaS solutions
• Strong understanding of the sales funnel
• Comfort working with numbers
• Ability to analyze, calculate and reason a situation effectively
• A sharp eye for detail
• Superior presentation skills
• Ability ot speak and write clearly and correctly
• Ability to manage a large number of prospect situations simultaneously
• Ability to position company products against direct and indirect competitors
• Willingness to travel
• Experience with LMS, B2B, SaaS, IT, cloud, enterprise software, e-learning companies preferred    

•  Developing both frontend and backend of application using technologies like Java,   Angular, JavaScript, HTML5.
•  Designing user interactions on web pages.
•  Designing and Developing back end API's and databases.
•  Meeting both technical and customer’s needs.
•  Seeing through a project from conception to finished product.
•  Take complete ownership of the project and deliver with good quality.
•  Staying abreast of developments in web applications and programming languages.

• Relevant experience of 8+ yrs
• Strong communication, organizational skills. Good in Agile, Scrum, Dev-Ops practices.
• Proficiency with fundamental front end languages such as HTML5, CSS and JavaScript.
• Familiarity with JavaScript frameworks such as Angular, React and Amber.
• Proficiency in Java, Springboot, Microservices
• Familiarity with database technology such as PostgreSQL, MySQL, Oracle and MongoDB.
• Good in writing quality code and Unit Tests. Good knowledge of DevOps practices.
• Excellent verbal communication skills.
• Good problem solving skills

Do you thrive on working with cutting-edge technology, with innovators in the early stages of ideas, products, or platforms? Do you have the passion to be a core member of a fast-growing start-up? Are you an expert or aspiring to become one who can work on the Full Stack of an application? Do you have a genuine interest in all software technologies? If the answer is yes, do reach out to us - Crediwatch is the place for you!

You will be exposed to work on every level of the stack in a highly agile, fast-growing, start-up FinTech environment while ensuring Breakthrough Simplicity in innovation and Diving Deep to arrive at a solution-based approach to problem-solving and idea creation.

The environment at Crediwatch is vibrant and innovative! You will learn and regularly interact with peers who are the best at what they do and will motivate you to be the best version of yourself, technically and professionally.

The Role Expectation

• You will play a key role in the design and development of the core UI, working directly with the Product team on realizing their needs and translating it into the product.

• You will be involved in developing user-facing features using React.js, building reusable components and front-end libraries for future use, and translating designs and wireframes into high-quality code

• You will participate in the overall design and architecture of the application, maintaining quality and ensuring performance and compliance to software standards and guidelines

• You will help in optimizing components for maximum performance across a vast array of web-capable devices and browsers

• You will adhere to the best practices of the Agile & TDD

• You will collaborate with the rest of the engineering team to design, prioritize and launch new features.

• You will take ownership for organizing code and maintain its integrity at all points in time.

• You will be responsible for understanding and implementing security and data protection best practices

• Guide and mentor to the team and help them grow in a professional and personal capacity

• You will bring in a passion for technology and hunger to learn

You Have

• Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model

• Thorough understanding of JavaScript frameworks and browser

• Experience with popular Rearect.js workflows (such as Flux or Redux)

• Experience with utility libraries (e.g., Immutable.js, Lodash, Underscore)

• Familiarity with RESTful APIs

• Knowledge of modern authentication and authorization mechanisms such as Oauth2.0 and SAML2.0 and exchange of claims using JWT tokens

• Experience with common front-end development tools such as Babel, Webpack, NPM, etc.

• Good understanding of browser JavaScript engines and its compatibility issues

• A knack for benchmarking and optimization

• Familiarity with CI/CD tools and technologies

Good to Have

• Knowledge of isomorphic React is a plus

• Knowledge or experience of back-end languages and technologies

• Prior experience in developing code on large scale distributed systems and knowledge of cloud deployments on AWS/Azure

• Prior experience working in a fast-paced start-up environment.

Your Background

• At least 2 - 4 years of hands-on development experience

• A bachelor’s or master’s degree in a related field

You Believe-in & will align with our Business Objectives

• Customer Obsession - Consistently listen to customers; test, enhance and improve the customer experience.

• Breakthrough Simplicity - An innovative approach to making everything simpler

• Diving Deep -Technique used to arrive at a solution-based approach to problem-solving and idea creation

• Drive for Results - Focus on end result of any task

• Encourage and Improve - Encouraging and promoting teamwork and focus on continuous self-development at every stage.

• Be Ethical and Respectful - Willingness to do the right thing – even if it is hard; courteousness and being focused on the best in others.

Who We Are

We build innovative technology everyday!

Crediwatch is a ‘Data Insights-as-a-service’ company that provides lenders, businesses with actionable credit intelligence on private entities they need to improve trust and increase their lending and trading activity. Crediwatch does this with no human intervention by deploying the latest practical AI and technology tools that provide the most reliable comprehensive real-time inputs.

Each day at Crediwatch is about striving for transparent insights, analysis, and accurate results. If this aligns with your interests and aspirations, we have interesting positions for you.

You Will Enjoy

Our start-up environment - fun, casual, informal, family & pet-friendly! Ours is a highly energized playground where brilliant minds come together to make bold, impactful decisions every day! Needless to say, we have excellent filter coffee, health drinks round the clock, lunch buffets, PS4, and Foosball breaks, and a stocked kitchen. We play to win and have fun doing it! We work to engage your brain by organizing brilliant TechTalks by industry leaders and frequent high-on-energy hackathons and engage your crazy fun side at our well-planned retreats. We are a highly eco-conscious team and we encourage and support our team’s physical & mental wellbeing.

All these and a great set of people to work with - We Are Crediwatch!