BUSINESS DEVELOPMENT MANAGER

• Plan and execute paid ad campaigns (Google, Facebook, LinkedIn, etc.).
• Optimize performance to maximize ROI and reduce costs.
• Analyze campaign metrics and prepare performance reports.
• Collaborate on creative ad copy and visuals.
• Stay updated on trends and implement A/B testing.

Qualifications:

• Proven experience in paid advertising (Google Ads, Facebook Ads Manager).
• Strong analytical and budget management skills.
• Certification in Google Ads or Facebook Blueprint (preferred).
• Excellent communication and teamwork abilities.

Company Overview

A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.

Work Description: 

• Achieve company sales targets using paid marketing channels
• Google : Search, YouTube, Adwords, GDN, Affiliate
• Social : Facebook, Instagram
• Marketplace : Amazon, Flipkart, healthcare and women platforms
• Obsessive  focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
• Lead video content marketing using creatives, audiences, A/B tests
• Build cross-platform FUNNELS to implement retargeting strategies
• Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp 
• Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
• Sharp focus on hyper-growth yet achieve profitable unit economics
• Accountable for digital marketing from strategy to execution

Candidature requirements: 

• 7+ years of digital marketing experience in performance marketing with digital first brand
• Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates 
• Video-content-led online marketing added plus
• Deep expertise in performance marketing especially using remarketing strategies
• Strong analytical mindset with data driven decision making
• Highly digital tools savvy to drive performance
• Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment

Why & Who should consider :

Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives. 

Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession. 

Job Description: 

Machine Learning / AI Engineer (with 3+ years of experience)

We are seeking a highly skilled and passionate Machine Learning / AI Engineer to join our newly established data science practice area. In this role, you will primarily focus on working with Large Language Models (LLMs) and contribute to building generative AI applications. This position offers an exciting opportunity to shape the future of AI technology while charting an interesting career path within our organization.

Responsibilities:

1. Develop and implement machine learning models: Utilize your expertise in machine learning and artificial intelligence to design, develop, and deploy cutting-edge models, with a particular emphasis on Large Language Models (LLMs). Apply your knowledge to solve complex problems and optimize performance.

2. Building generative AI applications: Collaborate with cross-functional teams to conceptualize, design, and build innovative generative AI applications. Work on projects that push the boundaries of AI technology and deliver impactful solutions to real-world problems.

3. Data preprocessing and analysis: Collect, clean, and preprocess large volumes of data for training and evaluation purposes. Conduct exploratory data analysis to gain insights and identify patterns that can enhance the performance of AI models.

4. Model training and evaluation: Develop robust training pipelines for machine learning models, incorporating best practices in model selection, feature engineering, and hyperparameter tuning. Evaluate model performance using appropriate metrics and iterate on the models to improve accuracy and efficiency.

5. Research and stay up to date: Keep abreast of the latest advancements in machine learning, natural language processing, and generative AI. Stay informed about industry trends, emerging techniques, and open-source libraries, and apply relevant findings to enhance the team's capabilities.

6. Collaborate and communicate effectively: Work closely with a multidisciplinary team of data scientists, software engineers, and domain experts to drive AI initiatives. Clearly communicate complex technical concepts and findings to both technical and non-technical stakeholders.

7. Experimentation and prototyping: Explore novel ideas, experiment with new algorithms, and prototype innovative solutions. Foster a culture of innovation and contribute to the continuous improvement of AI methodologies and practices within the organization.

Requirements:

1. Education: Bachelor's or Master's degree in Computer Science, Data Science, or a related field. Relevant certifications in machine learning, deep learning, or AI are a plus.

2. Experience: A minimum of 3+ years of professional experience as a Machine Learning / AI Engineer, with a proven track record of developing and deploying machine learning models in real-world applications.

3. Strong programming skills: Proficiency in Python and experience with machine learning frameworks (e.g., TensorFlow, PyTorch) and libraries (e.g., scikit-learn, pandas). Experience with cloud platforms (e.g., AWS, Azure, GCP) for model deployment is preferred.

4. Deep-learning expertise: Strong understanding of deep learning architectures (e.g., convolutional neural networks, recurrent neural networks, transformers) and familiarity with Large Language Models (LLMs) such as GPT-3, GPT-4, or equivalent.

5. Natural Language Processing (NLP) knowledge: Familiarity with NLP techniques, including tokenization, word embeddings, named entity recognition, sentiment analysis, text classification, and language generation.

6. Data manipulation and preprocessing skills: Proficiency in data manipulation using SQL and experience with data preprocessing techniques (e.g., cleaning, normalization, feature engineering). Familiarity with big data tools (e.g., Spark) is a plus.

7. Problem-solving and analytical thinking: Strong analytical and problem-solving abilities, with a keen eye for detail. Demonstrated experience in translating complex business requirements into practical machine learning solutions.

8. Communication and collaboration: Excellent verbal and written communication skills, with the ability to explain complex technical concepts to diverse stakeholders

About Merito :-

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey will more than 2 decades of experience in recruitment, training, and coaching.

About the role :-

Do you have a mind that is both analytical and creative? Are you fascinated by how people use products and technology? We are seeking a Conversion Rate Optimization Specialist who embraces the combination of form and function. This individual is an experienced, data-driven professional focused on helping to evaluate and craft conversion-centric, digital strategies & experiences to help improve the metrics that matter most to business.. You should have a strong understanding and hands-on experience with A/B testing, website analytics and the UX conversion strategies & tactics that help drive performance and insights.. You’ll be working alongside a team of delightful designers, developers and digital media professionals to help deliver optimization programs .

KEY RESPONSIBILITIES :-

● Create and execute deliverables that help inform the ideal experiences for users. This could include items such as website audits, web analytics reviews, user journeys analysis, heuristic reviews, wireframes, information architecture reviews, task flows, user scenarios and persona development.

● Design, build and execute split testing, multivariate testing and other testing approaches for websites, emails and landing page

● Identify and test new technologies and practices to improve conversion rate and consumer engagement

● Use analytics platforms and other tools to monitor and analyze the outcomes from the tests

● Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms

● Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path

● Increase conversion rates and drive marketing-qualified leads for our sales team

● Create design, content and development guidelines based on findings from winning tests

● Maintain a constant awareness of all competitor and industry activity.

QUALIFICATIONS AND EXPERIENCE :-

● Proficiency in using Google Analytics (Google Analytics Individual Qualification is a plus)

● Understand best practices for UI and UX for websites, applications, mobile, and desktop

● Hands-on experience using A/B testing tools (Google Optimize, Optimizely, VWO, etc.)

● Understand the importance of statistical significance when analyzing experiment results

● Ability to multitask and coordinate with multiple stakeholders

● Strong interpersonal and communication skills

● Critical-thinker and problem-solver

● Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills

Roles & Responsibilities JOB TITLE: AEM Developer - Senior

RESPONSIBILITIES:

1. Participation in software development and maintenance

processes as per quality requirements, procedures and best

practices applicable.

2. Implementing, optimizing and supervising efficiency of IT

systems in accordance with specific standards, resolution or

escalation of problems, as appropriate.

3. Drawing up technical documentation.

4. Developing knowledge in scope of information technology used.

5. Developing knowledge in scope of best practices and standards

of creating software.

6. Developing soft skills in scope of effective communication and

efficient teamwork, solution presentation and knowledge sharing.

7. Interpreting business cases, preparing specifications and

analyzing functional and technical requirements.

8. Designing solutions and creating documentation, estimating

individual scope of works and time consumption of works.

9. Within the team and project/services, proactively identifying

problems and proposing measures to increase the level of services.

10. Developing knowledge in scope of information technology

used.

11. Developing knowledge in scope of best practices and standards

of creating software.

12. Spreading the knowledge throughout the organization by

educating and supporting less experienced Specialists.

13. Maintaining industry standards and practices in projects.

14. Performing tasks assigned by the superior.

PROFESSIONAL EXPERIENCE& TECHNICAL SKILLS

1. Minimum 3 years of experience in work related to CQ/AEM

development.

2. Minimum 5 years of experience in work related to Java

development in IT sector.

SOFT SKILLS:

1. Independence in performance of tasks assigned.

2. Team and end user communications skills.

3. Skills to acquire knowledge and put it in practice.

4. Work time estimation based on functional or technical

requirements.

5. Recommending employment in the case of reviewing technical

knowledge of candidates in recruitment process.

6. Work time estimation.

7. Designing and supervising implementation of solutions.

SPECIAL QUALIFICATIONS: Nice to have: AEM 6 Developer

certification

Skills Primary Skills –

1. AEM including Sling Models

2. Apache Sling

3. JCR

4. Sightly (must)

Secondary Skills –

1. OSGi (Apache Felix),

2. Java, JavaEE (Servlet, Filter, JSP)

3. Git

4. Junit

5. Maven

6. REST

7. Object Oriented Design Patterns, Basic HTML + JavaScript

Experience Total Experience – 4-6 years

Relevant Experience – 4-6 years

Qualification Required to perform the

Job (Any Certifications if Needed)

Bachelor’s in information technology or equivalent qualifications.

• Experience in Microsoft technologies (Microsoft Dot Net, C#, http://asp.net/">NET, MVC, Microsoft SQL, NETcore, Web API, WCF, Bootstrap, JavaScript, Angular JS, Web API, Web services, Rest API)
• Design complex architecture landscape involving API integrations
• Hands-on experience in ASP.Net, C#, MVC, WCF, Restful services, Web API, AngularJS, Entity Framework
• Strong analytical & problem-solving skills
• Must have excellent oral & email communication skills
• Strong analytical and problem-solving skills
• Must have a positive attitude and a yearning to get things done and demonstrate ownership of deliverables

1. Only NIFT, NID, or pearl graduate
2. Develop standard UI components and style guides
3. Build wireframes and storyboards to conceptualize design
4. Define visual elements, product elements, and overall design
5. Taking design briefs to understand requirements
6. Effectively communicate your designs to developers and other key stakeholders
7. Create and implement interaction models and user interface specifications
8. Conduct industry research and stay up-to-date on best practices, competitor UI designs, and emerging technologies
9. Conduct, observe and analyze usability testing sessions
10. Conduct user testing of applications, software, and websites
11. Develop consistent, intuitive architectures
12. Support the QA team to make sure features are implemented in the coded version as intended
13. Determine timeline and deliverables
14. Evaluate and set best practices and standards
15. Work with UI managers and team to define user flows and sitemaps
16. Measure the human-computer interaction (HCI) element of a design
17. Collaborate on scenarios, end-to-end experiences, and screen designs
18. Work with frontend and backend developers as needed