We are looking for an experienced Email Marketing Expert who can manage end-to-end email marketing campaigns and support lead generation through ethical data mining, list building, segmentation, and performance analysis.

The ideal candidate should have strong knowledge of email marketing tools, campaign automation, data research, lead enrichment, deliverability, and analytics. This role requires someone who can identify target audiences, build high-quality email lists, create effective campaigns, and optimize results based on data.

Key Responsibilities

· Plan, create, and execute email marketing campaigns for lead generation, nurturing, and customer engagement.

· Research and collect relevant business leads using ethical and compliant data mining methods.

· Build, clean, verify, and maintain email databases.

· Segment email lists based on industry, location, job title, company size, behavior, and campaign goals.

· Write or coordinate compelling email copy, subject lines, and call-to-action messaging.

· Set up automated email sequences, drip campaigns, newsletters, and follow-up campaigns.

· Manage email marketing platforms such as Mailchimp, HubSpot, Klaviyo, Brevo, ActiveCampaign, SendGrid, Apollo, Instantly, Lemlist, or similar tools.

· Monitor campaign performance including open rates, click-through rates, bounce rates, unsubscribe rates, conversion rates, and reply rates.

· Perform A/B testing on subject lines, content, timing, audience segments, and CTAs.

· Improve email deliverability by managing sender reputation, SPF, DKIM, DMARC, warm-up processes, and list hygiene.

· Use data mining, web research, LinkedIn, business directories, CRM data, and other approved sources to identify potential leads.

· Enrich lead data with company details, contact information, industry, role, and other relevant fields.

· Ensure all campaigns comply with email marketing laws and privacy standards such as GDPR, CAN-SPAM, and applicable local regulations.

· Prepare regular reports with insights, recommendations, and performance improvements.

· Coordinate with sales, marketing, and business development teams to align email campaigns with business goals.

Required Skills and Qualifications

· Proven experience in email marketing, lead generation, and data mining.

· Strong knowledge of email campaign strategy, automation, segmentation, and analytics.

· Experience using email marketing and outreach tools.

· Ability to research, collect, clean, and organize large sets of lead/contact data.

· Familiarity with CRM tools such as HubSpot, Salesforce, Zoho, Pipedrive, or similar platforms.

· Good understanding of email deliverability, spam filters, domain reputation, and email authentication.

· Strong written communication skills for professional email copy and campaign messaging.

· Experience with Excel, Google Sheets, data cleaning, and lead tracking.

· Ability to analyze campaign performance and make data-driven recommendations.

· Knowledge of compliance requirements for email marketing and data privacy.

· Detail-oriented, organized, and able to manage multiple campaigns at the same time.