SEO & Digital Marketing

(Only Female Candidates Preffered)
About Proactive For Her

Proactive For Her is a women's healthcare early-stage start-up founded by Achitha Jacob (ex-HBS, DaVita and Kearney). A digital clinic for women, Proactive For Her, offers accessible, personalised and confidential healthcare solutions for women's out-patient health concerns across life stages - from puberty to menopause (https://www.proactiveforher.com/">https://www.proactiveforher.com/).

• Location: Bangalore
• Work hours: 9 am to 7 pm
• Full-time opportunity (Monday to Saturday)

Note: Saturdays will be work from home.

Qualifications

• Masters in Marketing / Business Administration or related field.
• You have prior experience in a similar role with a solid track record of success

Requirements

• You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
• You have good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics).   
• You are highly goal driven and work well in fast paced environments
• You possess strong analytical skills and are comfortable dealing with numerical data    
• Knowledge of SEO and PPC advertising methods
• You have excellent communication & interpersonal skills
• You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments 

      Role

You will be responsible for taking a look at customer growth, acquisition, and activation. Furthermore, you are going to play a role in customer retention and up-selling (the process of selling existing customers additional products or services).

• Lead a team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships   
• Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets     
• Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth    
• Ensuring consistent messaging that is aligned with the brand   
• Building win-win relationships with new and existing partners 
• Manage the marketing budget to drive sustainable bottom-line growth

• Operating as the lead point of contact for any and all matters specific to your accounts (Web, SEO, Content & Email)

• Leading a team of Web, SEO, Content and Email experts
• Collaborating with internal departments to facilitate client need fulfillment.
• Present strategies to clients and ensuring timely execution and delivery
• Analyze the effectiveness of strategies implemented
• Time to time recommend, design and implement new projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Building and maintaining strong, long-lasting customer relationships
• Collecting and analyzing data to learn more about consumer behavior.
• Maintaining updated knowledge of company products and services and upselling them time to time
• Resolving complaints and preventing additional issues by improving processes.
• Keep abreast with new trends in digital technology
• ​Lastly, manage the P/L of the team and accounts assigned

• Knowledge of digital tools and technology
• Understanding and knowledge of websites, search and email
• Experience in customer service
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player & leader
• Good time-management skills and organized
• Great interpersonal and communication skills

We are looking for CMS (WordPress and Drupal) Developers for our offshore development center in Indore, India.

Responsibilities:

• 1+ years experience in development, theming.

• Must have knowledge of Customizing WordPress and Drupal Applications

• Develop modify and enhance CMS plugins.

• Develop high-performance, highly scalable, custom development and/or plugin development for WordPress and Drupal sites – integrating templates into CMS.

• Mentor to Junior Developers

• Ability to juggle multiple client projects of varying scope, complexity, and effort.

Requirements:

• Graduate in Computer Science.

• The overall experience of 1+ years in Software Development.

• We are looking for solid CMS (WordPress and Drupal) developer who should have done 3 or more CMS (WordPress and Drupal) projects.

• CMS (WordPress and Drupal) experience is a must.

• 1+ years of experience in development, theming.

• Should be able to write design/requirements documentation.

• Ability to understand technical documents like SRS, Design Document.

• Self-motivated and proactive professional who can take ownership of modules/projects.

• Fluent English communication (verbal & written).

• Provide consultation and review all outgoing critical customer communications.
• Apply DevOps thinking in bringing the development and IT Ops process, people, and tools together within the company in order to increase the speed, efficiency, and quality.
• Perform architecture and security reviews for different projects, work with leads to develop strategy and roadmap for the client requirements. Involve in designing of the overall architecture of the system with another leads/architect.
• Develop and grow engineers in DevOps technology to meet the incoming requirements from the business team.
• Work with senior technical team to bring in new technologies/tools being used within the company. Develop and promote best practices and emerging concepts for DevSecOps and secure CI/CD. Participate in Solution Strategy, innovation areas, and technology roadmap.

Key Skills:

• Deals positively with high levels of uncertainty, ambiguity, and shifting priorities.
• Ability to influence stakeholders as a trusted advisor across all levels, including teams outside of shared services.
• Ability to think outside of the box and be innovative by keeping abreast of new trends, identifying opportunities to bring in change for business benefit.
• Implementing CI (Continuous Integration) and CD (Continuous Deployment). Have Good exposure to CI & Build Management tools like Jenkins Azure DevOps GitHub Actions Maven Gradle and etc
• Deployment and provisioning tools (Chef/Ansible/Terraform/AWS CDK etc)
• Docker Orchestration tools like Kubernetes/Swarm etc
• Good hands-on knowledge of automation scripting Python Shell Ruby etc
• Version Control for Source Code Management (SCM) tool: GIT/Bitbucket and etc
• Expertise in Linux based systems like Unix Linux Ubuntu and also manage security systems Linux file system permission etc
• Container Orchestration tool: Kubernetes Swarm Meso Marathon Docker Writing Docker file Docker compose
• Expertise in managing Cloud resources and good exposure to Docker
• Public/Private/Hybrid cloud: AWS /Microsoft Azure/ Google Cloud Platform etc
• Extensive experience with cloud services elastic capacity administration and cloud deployment and migration.
• Good to have knowledge of tools like Splunk, New Relic, PagerDuty, VictorOps
• Familiarity with Network protocols and elements - TCP/IP HTTP(S) SSL DNS Firewall router load balancers proxy.
• Excellent in creating new and improve existing workflows within the agile software development lifecycle.
• Familiar with incident and change management processes.
• Ability to effectively priorities work with fast-changing requirements.
• Troubleshoot and debug infrastructure Network and operating system issues.
• Resolve complex issues in scenarios like resource consumptions server performance backup strategy Scaling.
• Investigate and perform Root Cause Analysis on users' reported issues and provide a workaround before implementing a final fix.
• Monitor servers and applications to ensure the smooth running of IT Architecture (Applications Services Schedulers Server Performance etc)

Design Skills:

• Interpret and implement the designs of others adhering to standards and guidelines
• Design solutions within their area of expertise using technologies that already exist within Tesco
• Understand the roadmaps for their area of Technology Design secure solutions
• Design solutions that can be consumed in a self-service manner by the engineering teams
• Understand the impact of technologies at an enterprise-scale innovation
• Demonstrate knowledge of the latest technology trends related to Infrastructure
• Understand how Industry trends impact their own area
• identify opportunities to automate work and deliver against them

• Health Memberships 
• Sports Subscriptions 
• Entertainment Subscriptions 
• Key Conferences and Event Passes
• Learning Stipend 
• Team Lunches and Parties 
• Travel Reimbursements 
• ESOPs 

• Build efficient, effective, reusable and testable PHP modules.
• Responsible to write clean and well-structured code.
• Solve complex performance problems and architectural challenges.
• Prepare and maintain all applications utilizing standard development tools.
• Convey effectively with all task progress, evaluations, suggestions, schedules along with technical and process issues.
• Maintain as well as edit current websites and write semantic markup.