Automation Testing

Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

________________________________________

Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

________________________________________

Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

________________________________________

Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

________________________________________

Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

Your Role ● Provides financial analysis for a function or business. ● Performs data extraction and analyzes data to make recommendations. ● Handles financial business issues. ● Provides analytics to business initiatives ● Develops an understanding of the company's financial processes and a working knowledge of the business. ● Ensuring monthly book closure, revenue recognition & accrual of proper costs in all categories to be in line with the internal guidelines and the statutory requirements ● Work with the team for preparation of the monthly closure & Quarterly Audit plans Must Have’s ● Looking for 3-5 Years of experience in financial budgeting, Financial modeling & Analyzing budget. ● Systematically process, and have financial and accounting information ● Analyze financial details and do value addition to business ● Strong Bias for action, problem solving and ownership ● You’re efficient - produce sufficient output with minimal wasted input. ● You’ve experience with building teams, hiring and developing leaders. ● You’ve strong communication and presentation skills/ Why is this exciting to you? ● You are interested in being a part of a young and fast paced environment; to implement market best practice. ● You are keen to put in place strong processes, and systems, and this is a chance to work in a company which is not burdened by legacy systems. ● You realize that you are joining the team at an early stage, and can play a pivotal growth role as the company grows; you are excited to be early at the table. ● You care about people and your team members, and you want to influence positive change.

Dear Job seekers,

Greetings from PIXEL WEB SOLUTIONS.....!!!!!

Pixel Web Solutions is a Leading Web and Mobile Application Development Company. We are Specialized in Offering MVP software for Blockchain Startups and Enterprises. Our Group of Companies have a Combined Team Size of 120+ Developers with Hands-on Experience in Technologies like Node.js. Angular.js, React.js, Laravel, Flutter, Java, Swift, Mongo DB, Mysql. We are offering IT services across globe for more than 11 years.

Job Description

Job Title: Frontend Developer (React.js)

Location: Madurai

Experience: 1-2 Years

Contact: 80-72-58-13-90

* Experience in React.js and a solid grasp of HTML, CSS, Bootstrap, JavaScript, and jQuery.

* Main role will involve creating user-friendly interfaces for web applications.

* Collaborate with designers and back-end developers to ensure smooth website navigation and an excellent user experience.

* Troubleshooting technical issues and writing clean, efficient code are also part of the job.

Qualifications

* Proficiency in HTML, CSS, React.js, Bootstrap, JavaScript, and jQuery

* Understanding of RESTful APIs and JSON

* Familiarity with Git and Agile methodologies

* Strong problem-solving skills and communication abilities

Benefits:

1) Competitive salary

2) Professional development opportunities

3) Collaborative and innovative work environment

4) Paid time off and holidays

If you're a proactive Frontend Developer eager to contribute to exciting projects, apply now and help us shape exceptional digital solutions!

Organization website: www.pixelwebsolutions.net

We are seeking a skilled and enthusiastic .NET Core Developer to join our dynamic team. As a .NET Core Developer, you will play a crucial role in designing, developing, and maintaining high-quality software solutions using the latest Microsoft technologies.

• 2 - 6 years of software development experience in a professional environment
• 2.5 - 3 years of relevant experience in Node.js
• Experience in Android applications, directives, services etc.,
• Experience with Bootstrap 4.x+ (or internal framework)
• Experience in CSS3, HTML5, JavaScript, Typescript
• Able to integrate and use external (open source) libraries
• Develop high-performance and scalable APIs to serve clients.
• Experience in the creation of scalable RESTful APIs
• Experience in writing reusable, testable and efficient code.
• Collaborate with front-end developers on the integration of well-written APIs.
• Excellent verbal and written communications, ability to learn quickly and a willingness to work and add value to the team
• Experience with backend languages (e.g., Java) and JavaScript frameworks (e.g., Android, Node.js)
• Familiarity with databases (e.g., MySQL, MongoDB), web servers (e.g. Apache) and UIUX design
• Experience in the creation of scalable RESTful APIs
• Writing reusable, testable, and efficient code
• Knowledge of containers and Kubernetes
• Good to know cloud technologies like AWS Google Cloud Azure, etc

Responsibilities:

• Engage directly with customers to design, develop, and deploy AI enterprise applications on the 
• Become an expert in application design and development on the ; lead design and code reviews of end-to-end customer applications
• Perform enhancement, testing, and troubleshooting, of applications with and on behalf of customers
• Continuously identify technical risks and gaps; devise mitigation strategies in anticipation of customer needs
• Write specifications, documentation, and user guides for customer applications

 Required Qualifications:

• Bachelor’s degree in a Science, Technology, Engineering or Math (STEM) field
• 3+ years professional experience in a customer-facing role building enterprise cloud software applications
• Solid understanding of cloud computing concepts
• Solid understanding of databases types and trade-offs
• Demonstrated proficiency in Java and/or similar programming languages
• Working knowledge of Agile software development methodology
• Strong analytical ability and problem-solving techniques
• Strong organizational skills with high attention to detail
• Excellent interpersonal skills with the ability to work effectively in a cross-functional team

 Preferred Qualifications:

• Bachelor’s degree in Computer Science or equivalent field; graduate degree in complimentary STEM or Business field
• Experience building and deploying AI-based enterprise applications
• Solid understanding of common machine learning techniques, applications, and trade-offs
• Demonstrated proficiency in javascript and/or similar programming language
• Domain expertise in one or more of the following industries: Aerospace, Financial Services, Healthcare, Industrial Manufacturing, Oil & Gas, Public Sector, Power & Utilities, Supply Chain, Telecommunications
• Proficiency in time series analysis, data cleansing, and data normalization

• At least 2+ years of Handson in developing solutions on Microsoft Azure Platform
• 5+ years of industry experience designing and developing enterprise scale services & platforms 
• 5+ years of experience in C# with solid analytical, debugging, and problem-solving skills
• At least 1.5 year of hands-on experience with React JS/ Typescript /Bootstrap/Angular related frameworks
• At least 3+ Year Hands on in Relational Database SqlServer/ Azure SQL.

• Systems: eCommerce, CMS, Transaction website, payment gateways, Omni-channel, Postman Application
• Role: Will be responsible for testing website, POS, Logistics systems. Integration testing. Automate scripts and test data. Testing of website on different screens, resolution, regression, performance & integrity testing. Build use cases, test cases and test data including API testing for request & response
• Education : BE/BTech
• Experience : 4-6 Years. Manual and/or Automation Testing, Understanding and usage of tools like Silenium, JIRA. Team player. Leadership qualities and coordination with different stakeholders

What you will do:

• Work with stakeholders (product owners, project managers, and scrum masters) to define and clarify requirements.
• Provide technical and work direction to the other global developers (be their conduit to the local team)
• Hands-on development of defined architecture and design of both front-end and back-end programming.
• Ability to keep informed of industry trends and technologies.
• Ability to break down complex requirements into specific work items.
• Implement and carry out unit testing.
• Leverage the DevOps team to ensure the product can be automatically built, deployed, and tested using CI/CD pipelines across all of the release cycles from dev to production.
• Strong grasp of modern security principles and how to apply them to applications

Minimum Qualifications:

• Degree in Computer Science, technical field, or equivalent professional experience.
• Proven ability to develop resilient code that performs, and scales based on application usage.
• 6+ years of experience in developing using JavaScript and JavaScript libraries and frameworks such as Angular and React
• 6+ years of experience building applications using JavaScript, HTML, CSS, Web, JSON/XAML-based REST API.
• 3+ years of experience building RESTful web services using NodeJS
• Experience with Unit Testing Frameworks like UnitJS, Mocha
• Understanding of code versioning tools such as Git or Visual Studio Team Services
• Experience with Visual Studio, Visual Studio Code, Atom or Eclipse
• Excellent oral and written communication skills
• Ability to work in a distributed and global environment
• Understanding of building applications deployed in the cloud (Azure, AWS, GCP) leveraging PaaS and IaaS Services
• Able to work in a fast-paced environment with a diverse group of people

Preferred Qualifications:

• Proven ability to quickly learn new technologies
• Experience with agile methodologies
• Strong problem-solving orientation
• Can manage multiple competing tasks/projects at the same time
• Strong team and customer service focus