Associate - Brand Marketer (Brand, Events & Partnership

About FOY

FOY is redefining employee engagement and workplace experiences through innovative solutions that help organizations create happier, more connected, and productive workplaces. We are seeking a dynamic Brand Manager to strengthen FOY’s brand presence, drive impactful marketing initiatives, and ensure consistent brand communication across all touchpoints.

Role Overview

The Brand Manager will be responsible for developing and executing brand strategies that enhance awareness, engagement, and business growth. This role requires a strategic thinker with strong marketing expertise, creative vision, and the ability to manage multiple campaigns and stakeholders effectively.

Key Responsibilities

• Develop and execute brand strategies aligned with business objectives and growth plans.
• Ensure consistent brand positioning, messaging, and visual identity across all marketing channels.
• Plan and manage integrated marketing campaigns to drive brand awareness and engagement.
• Collaborate with content, design, social media, and performance marketing teams to deliver cohesive brand initiatives.
• Conduct market research, competitor analysis, and consumer insights studies to identify growth opportunities.
• Manage brand communication across digital, offline, PR, events, and partnership channels.
• Oversee the creation of marketing collateral, presentations, case studies, and brand assets.
• Monitor and analyze campaign performance, brand metrics, and customer feedback to optimize strategies.
• Coordinate product launches, events, and promotional activities from a branding perspective.
• Build and maintain relationships with external agencies, vendors, and strategic partners.
• Ensure all brand communications reflect the company’s values, vision, and market positioning.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 4–7 years of experience in brand management, marketing, communications, or related functions.
• Strong understanding of brand strategy, consumer behavior, and marketing principles.
• Experience in managing multi-channel marketing campaigns.
• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical skills with the ability to interpret market and campaign data.
• Experience working with creative teams, agencies, and cross-functional departments.
• Proficiency in marketing tools, analytics platforms, and project management software.

Preferred Skills

• Experience in startups, SaaS, Consumer Tech, or B2B technology sectors.
• Knowledge of digital marketing, content marketing, and performance marketing.
• Experience managing employer branding and corporate communications initiatives.
• Familiarity with PR, influencer marketing, and event marketing.

Key Attributes

• Strategic and creative thinker.
• Strong ownership and execution mindset.
• Excellent organizational and project management skills.
• Ability to work in a fast-paced and dynamic environment.
• Results-driven with a strong focus on brand growth and business impact.

What We Offer

• Opportunity to shape and scale a growing brand.
• Collaborative and innovation-driven work culture.
• Exposure to high-impact marketing and business initiatives.

Significant opportunities for professional growth and career advancement.

8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.

Experience working on or scaling meaningful consumer brands (media/entertainment preferred)

Must have owned brand meaning, not just executed campaigns

Must have launched or scaled a brand platform, not only shows or campaigns

Prior ownership of earned media, social brand voice, and PR

Fluent Hindi is mandatory

Exposure to regional cultural contexts is a strong advantage

OTT experience is a plus

Need candidate from these Target Companies ONLY :

Netflix India

Spotify India

Hoichoi

Aha

TVF

Tata Tea

Surf excel

Fevicol

Amul

ITC

Asia Paints

Britania

CRED

Zomato

Dunzo

Swiggy

Meesho

Zepto

IPL Teams - Rajasthan Royals, RCB, CSK LSG, DC

Reports to: Marketing Director / VP of Marketing

Type: Full-time

Job Summary:

We are seeking an experienced and strategic Senior Brand Manager to lead and execute brand strategies that drive growth and enhance brand equity. The ideal candidate will have a proven track record in brand management, a deep understanding of consumer behavior, and the ability to manage cross-functional teams effectively.

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Key Responsibilities:

1. Brand Strategy Development:

Develop and implement comprehensive brand strategies aligned with business goals.

Define brand positioning, target audience, and key messaging.

2. Marketing Campaign Management:

Lead the planning, execution, and analysis of multi-channel marketing campaigns.

Collaborate with creative, media, and digital teams to ensure cohesive brand communication.

3. Market Analysis & Insights:

Conduct market research to understand consumer needs, competition, and industry trends.

Analyze sales data and campaign performance to refine strategies.

4. Budget Management:

Manage the brand budget, ensuring effective allocation of resources.

Track and report on ROI for marketing activities.

5. Product Development Support:

Work closely with product development teams to align new products with brand strategy.

Lead go-to-market strategies for product launches.

6. Team Leadership:

Mentor and guide junior brand managers and marketing coordinators.

Facilitate cross-functional collaboration with sales, PR, and product teams.

7. Brand Performance Monitoring:

Develop and monitor KPIs to track brand performance.

Provide regular reports and insights to senior management.

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Key Requirements:

Education: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).

Experience: 5+ years of brand management experience, preferably in [industry, e.g., FMCG, Tech].

Skills:

Proven ability to develop and execute successful brand strategies.

Strong analytical skills and proficiency in using data for decision-making.

Excellent communication and leadership skills.

Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems).

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Key Competencies:

Strategic thinking

Creativity and innovation

Financial acumen

Project management skills

Consumer-centric mindset

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To Apply: Please submit your resume and a cover letter

detailing your relevant experience to [contact email].

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Would you like to add or adjust anything in this JD?

• Define and execute innovation pipeline for the brand – knowing the stage Gate process
• Conceptualizing & launching new products – have past successes in conceptualizing a brand from scratch / repositioning etc.
• Responsible for driving and delivering business results on the brand
• Identify opportunities for the brand to grow which involves forecasting consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.
• Custodian of data for the portfolio; Analyse & Publish analytics for relevant categories/brand to aid critical brand decision making
• Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations etc.

• Category Management
• Understanding of Marketing Communication Development and Assessment
• Strong Analytical Skills
• Knowledge of Business & Financial Analysis

As a Brand marketing professional, you will be in charge of working out marketing strategies that help in positioning and promoting our brands, products, and services. You will be interacting with the growth, creative, social, website, SEO, sales, content, copywriting and user experience teams.

Responsibilities

• Collaborate in shaping and executing the brand's vision, ensuring a deep comprehension of its evolving trajectory over time.

• Contribute to the leadership in refining the brand's positioning, ensuring its readiness for future competition by managing a strategy aimed at enhancing brand vitality and its commitments to customers.

• Oversee brand strategy, planning, and its overall management.

• Cultivate innovation by spearheading the development of a robust pipeline of New Product Development (NPD), in alignment with the brand strategy and category insights.

• Take charge of our Visual and Verbal identity, aligning it with our positioning and maintaining consistent application across all customer touchpoints. Continuously evolve it to sustain brand momentum and align with an unwavering customer-centric approach.

• Identify and capitalize on trends and insights to optimize expenditures and performance.

• Engage in brainstorming sessions to generate novel and imaginative strategies for growth.

• Assess emerging technologies and offer visionary perspectives on their adoption when suitable.

• Ensure a unified brand message resonates across all platforms consistently.

Requirements

• BS/MS degree in marketing or a related field

• Proven working experience in Branding digital marketing

• Proven work experience in the Creative field

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Great problem-solving skills, because working for a fast-growing startup is filled with

challenges

• Great execution skills

• Ability to identify long-term trends in data

• Great communication skills

• Experience working with a content management system

• Strong project management skills

Here's a Bit More About What We're Looking For

Job responsibilities include, but are not limited to:

● Building GTM Strategy. You’ll own our growth strategies and identify the key channels in which we can invest in and scale our customer acquisition efforts. You’ll be a thought leader who is excited to take a scrappy approach, brainstorm and launch new experiments, A/B test,

and double down upon early signs of success.

● Relentlessly optimizing.. You’ll combine quantitative and qualitative insights to identify opportunities, improve conversion rates, and reduce costs.

● Scale a world class team. We’re looking for someone who can build the playbook that the team will operate against as it grows. You’ll be empowered to recruit and get the most out of a high-performing, efficient team.

● Execute a broad mandate. You’ll roll up your sleeves and get done what is necessary to remove blockers to our company’s growth, recognizing that this will change and develop as the business matures. You aren’t afraid to dive in and help us solve other business problems as needed.

● Own growth, content and digital marketing completely: experience in PR/ Comms not needed.

● Highly quantitative approach to growth and marketing. Experience with A/B experiments, growth hacks and other tools.

Greetings from Hitbullseye !!!

About Hitbullseye:

Hitbullseye is one of the fastest-growing portals in the test prep education space. It is ranked among the top test prep portals in India by Alexa.com(an Amazon Company). With 1 crore + page views annually portal has traffic from MBA. Law PO & campus placement training domains. Bulls Eye has a classroom presence and has trained close to more than 2 lac students in classrooms since its inception in 1998.

Website: www.hitbullseye.com

Venue: E-305, Industrial Area, Sector 75,

Sahibzada Ajit Singh Nagar,

Punjab 160055

Currently, we are hiring an SEO Executive for our organization.

Work Profile

• · Develop a web content strategy that encompasses the goals of a company and aligns with the company's image
• · Keyword search and using target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
• · Editing and proofreading content
• · Maintain content calendar for timely servicing of articles
• · Provide editorial, creative and technical support to digital marketing
• · Track web analytics to ascertain content engagement levels
• · Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
• · Work with SEO team to improve meta descriptions, alt tags, headings, etc to improve rankings
• · Develop and execute successful SEO strategies
• · Conduct keyword research to guide content teams
• · Help with lead magnets – ebooks, marketing page copy, brochures, emails, SMS, Whatsapp, etc.
  
  

Required Candidate

• Excellent Communication Skills ( Written & Verbal)
• Experience (0-2) Years Only
• Graduate or Post Graduate Can Apply
• Work From Office Only

NOTE: Immediate joiner

Designation: Art Director

Department: Brand Marketing

Location: Bangalore

Qualification: Bachelor’s degree in graphic design, art, or similar discipline

Experience: 4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.

Responsibilities:

1. Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
2. Translate strategic direction into high-quality design within an established brand identity
3. Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
4. Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
5. Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
6. Graphic and Layout design, End to End development of the set.
7. Create tailored content and conversations across each channel for total ecosystem engagement.
8. Effectively build and manage relationships with internal stakeholders, as well as talent.
9. Read, review and design content to identify the right content for videos.
10. Supervise projects, timelines and manage deadlines

Skills:  

1. Exceptional creativity and innovative design skills
2. Experience with design software, including Illustrator, InDesign, Photoshop, etc.
3. Proven experience with graphic design, with a strong portfolio of work
4. Excellent communication and presentation skills
5. Organizational and time-management skills for meeting deadlines in a fast-paced environment
6. Hands-on knowledge in creative skills like content, layout design, graphic design,
7. Excellent verbal and written skills and confident communication skills..

Salary: Upto 12LPA (Negotiable)

IMMEDIATE JOINING PREFERRED!

Desired Candidate Profile

• Bachelors/Masters' degree in related field
• 4-6 years of experience in PR, branding or a related field
• Excellent verbal and written communication skills
• Excellent organisational skills and attention to detail
• Prior B2B or startup experience preferred