Area Business Manager

Job Title: RM– Loan Against Property

Department: Retail Asset

Role: Relationship Manager

Job Description:

- Acquisitions of business through DSA, CA, connectors, or Direct channel or other open market channel.

- Ensure superior customer service & TAT delivery to end consumer.

- Will be responsible for the cross sell of Bank’s Liability and Revenue products.

- Will be responsible for the Monthly assigned sales targets.

Required Profile:

- Should have 5+ years of experience in overall and minimum 3years in LAP product.

- Prior sales exposure in asset product are a must.

- Job entails understanding of basic financial terminology and application – Balance sheet, P&L

- Channel handling experience

- Job requires good communication and relationship skills.

Area Sales Manager (ASM)

Fintech | Digital Payments | Field Sales

Job Type: Full-Time

Work Mode: Field-Based / On-Site

Experience: 1–5 Years

Location: Andhra Pradesh | Telangana | Karnataka

Salary: ₹20,000 – ₹28,000 per month + Performance Incentives

ABOUT THE ROLE

• We are looking for a highly motivated and target-oriented Area Sales Manager (ASM) to drive business growth and sales performance across the assigned territory.

• The ASM will be responsible for managing field sales operations, leading the sales team, developing merchant and retailer networks, acquiring distributors and business partners, and achieving assigned sales targets.

• The ideal candidate should have hands-on experience in the Fintech / Digital Payments industry and a strong understanding of field sales, B2B/B2C business development and channel management.

KEY RESPONSIBILITIES

Sales & Business Development

● Develop and execute sales strategies to achieve monthly and quarterly business targets.

● Drive business growth across the assigned territory through effective field sales activities.

● Identify new markets, business opportunities and potential partners.

● Generate leads and convert prospects into active merchants, retailers and business partners.

● Drive both B2B and B2C sales as per business requirements.

Team Management

● Lead, manage and motivate Field Sales Executives within the assigned area.

● Set clear sales targets and monitor individual and team performance.

● Conduct regular field visits and support the team in customer/merchant acquisition.

● Identify performance gaps and provide appropriate guidance and training.

● Ensure consistent achievement of daily, weekly and monthly sales targets.

Merchant & Channel Management

● Build and expand a strong network of merchants, retailers, distributors, dealers and channel partners.

● Develop and maintain long-term relationships with existing business partners.

● Identify and onboard new distributors and retail partners.

● Monitor merchant activation, transaction activity and business performance.

● Support partners with product information and basic operational requirements.

Market Development

● Conduct regular market visits to understand local business opportunities.

● Identify potential markets and expand the company's presence within the territory.

● Monitor competitor activities, market trends and customer requirements.

● Provide timely market feedback and suggestions to management.

Reporting & Coordination

● Track daily sales activities, lead generation, onboarding and team performance.

● Prepare and submit regular sales and market reports.

● Coordinate with internal teams to resolve partner and customer-related issues.

● Ensure proper follow-up on leads and business opportunities.

FINTECH PRODUCT KNOWLEDGE

• Candidates should have good working knowledge of fintech and digital payment products such as:
• AEPS – Aadhaar Enabled Payment System
• DMT – Domestic Money Transfer
• mATM / MATM – Micro ATM
• Cashout / Cash Withdrawal
• Mobile & DTH Recharge
• BBPS – Bharat Bill Payment System
• Bill Payment & Digital Payment Services
• Corporate Cards Solutions

Experience with additional fintech products will be an advantage.

REQUIRED SKILLS & EXPERIENCE

● 3–5 years of experience in Fintech, Digital Payments, BFSI or a related sales environment.

● Strong experience in Field Sales and Area/Territory Sales Management.

● Proven experience in B2B and B2C sales.

● Experience in team handling and field sales team management.

● Experience in merchant, retailer, distributor or dealer acquisition.

● Strong understanding of channel sales and business development.

● Good lead generation, conversion and relationship management skills.

● Strong communication, negotiation and presentation skills.

● Target-oriented approach with strong execution capability.

● Good understanding of local market dynamics.

● Basic English communication along with the relevant regional/local language.

● Willingness to travel extensively within the assigned territory.

WHAT WE ARE LOOKING FOR

• The ideal candidate is someone who can build business from the ground up, manage a field sales team, develop strong channel relationships and consistently deliver sales targets.
• Candidates with existing experience in AEPS, DMT, Micro ATM, Cashout, Recharge, BBPS or other digital payment/fintech products are preferred.

COMPENSATION

₹20,000 – ₹30000 per month + Performance-Based Incentives

Compensation may vary based on relevant experience, skills and location.

LOCATION

Andhra Pradesh | Telangana | Karnataka

Work Nature: Area Sales Manager / Territory Management

Travel: Required within the assigned area

Area Sales Manager (TN/Kerala)

Qualifications

Qualifications: Bachelor’s / Master’s degree from an accredited university.

Experience Industry Expertise – Minimum 5 - 10 years of experience in the medical devices or

related industry.

Skills Required

• Sales & Business Development – Proven ability to develop strategies and achieve

sales goals.

• Customer Relationship Management – Strong experience in client handling, sales

negotiations, and market expansion.

• Technical Proficiency – Ability to adapt to new technologies, provide clinical

demonstrations, and stay updated on competitor activities.

• Communication & Presentation – Excellent verbal and written communication

skills with strong presentation abilities.

• Self-motivated & Growth-Oriented—Hunger to excel and advance in a career with

a results-driven approach.

• Strong Organizational & Interpersonal Skills – Ability to multitask, collaborate,

and manage key stakeholders effectively.

Tasks & Activities

• Develop and implement sales strategies to achieve assigned targets.

• Expand and maintain a strong customer base in the assigned region.

• Conduct market research to explore new opportunities and analyze sales data.

• Establish and manage relationships with government, corporate, and key accounts.

• Deliver technical presentations to hospital stakeholders and provide clinical support

as needed.

• Drive penetration into Tier 2 and Tier 3 markets.

• Engage with neuro, spine, ENT, and ortho surgeons to promote HRS Navigation solutions.

• Manage sales operations, customer services, and CRM systems to track performance.

• Attend conferences, industry meetings, and events to stay updated on market trends.

• Handle proposals, agreements, contracts, quotes, and purchase orders.

• Oversee dealer and stakeholder management to ensure smooth sales execution.

• Ensure timely payment collection and manage the overall sales process efficiently.

Qualification: MSc IT or MCA or BMS with MBA in Sales/Marketing

Experience: 6+ years of enterprise sales experience in BFSI technology / SaaS / fintech / lending tech sales.

Role Overview

We are looking for a Senior BDM - Enterprise Sales with deep experience in BFSI (Specifically Lending) who has independently driven mid-to-large ticket technology deals from prospecting to closure, while also growing and managing strategic enterprise accounts.

Products To Be Sold

Loan Origination System (LOS) - goOriginate (https://credility.in/goOriginate) and its modules.

Key Requirements

Proven track record of:

● Independently closing enterprise BFSI deals

● Handling long sales cycles (3-9-12 months)

● Selling Fintech or Lending Tech Product/ Solution Skill Set

● Added advantage if sold Loan origination system or Onboarding system or CRM.

● Driving revenue expansion through new business logos, cross-sell and up-sell.

● Building long-term CXO relationships within enterprise accounts

● Enterprise solution selling & consultative sales

● Key Account Management & relationship expansion

● Account mining and revenue expansion strategies

● Strong negotiation & commercial acumen

● Stakeholder & objection management and Strong gap analysis

● Lending domain understanding

● CRM discipline & forecasting accuracy

● Strong executive communication & presentation skills

Roles and responsibilities

1. Deal Ownership & Closures

● Own end-to-end enterprise sales cycle: discovery → solutioning → demos → commercials → negotiation → closure (will be supported by Business Head).

● Close mid-to-large ticket deals (Avg. 1 Cr p.a or 4 Crs for 3 Yrs to 5 Yrs TCV deal size ).

● Understand lending workflows.

● Create account penetration strategies for targeted HFCs and NBFCs to get New business logo or Upsell/ Cross sell.

● Build a strong pipeline through outbound prospecting, strategic networking events, referrals, and inbound opportunities.

● Engage CXOs and senior stakeholders across Lending functions (Business, IT & Management).

● Position value-based selling around ROI, operational efficiency, compliance, and scalability.

2. Pipeline Generation & Forecasting

● Maintain accurate sales forecasting, deal stage hygiene, and CRM updates.

● Consistently deliver quarterly and annual TCV targets.

● Track account growth metrics, new logo, renewal forecasts, and expansion pipeline

3. Commercials, Negotiation & Contracting

● Lead pricing discussions, discounting logic, and value justification.

● Close commercial negotiation while protecting margin and long-term account value.

● Drive enterprise deals to final stages negotiating multi-year legal contracts.