Accountant

Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years​ | Pune, Maharashtra​

Or apply via: https://www.gomogroup.com/en/career/

WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

• Extensive Growth Opportunities
• International Exposure
• Training Programs
• Mentorship

OUR OFFERINGS

• Pull Marketing (SEO)
• Google Ads
• Web Development
• UI / UX Design
• Demand Generation

Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

_________________________________________________________

SCOPE OF WORK:

Research and Analysis:

• Stay ahead of platform updates and trends; integrate innovations into strategy
• Drive keyword strategy and restructure accounts to unlock scalable growth
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
• Analyze and interpret conversion and attribution data to deriveactionable strategic insights
• Ability to create strategies and budget forecasts

Communication:

• Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
• Partner with internal teams to address performance challenges
• Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
• Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients
• Present key strategies and insights to Client Success Managers and clients
• Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

__________________________________________________________________________________

MANDATORY REQUIREMENTS

• Minimum 2 experience hands on experience with Google Ads
• Strong domain expertise in paid media, including strategy, execution, and analytics
• Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
• Excellent written and verbal communication skills in English
• Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

• Google Ads, LinkedIn Ads, Bing/Microsoft Ads
• Google Tag Manager (GTM), GA4, Looker Studio
• Strong understanding of performance marketing principles, bidding
• strategies, and attribution models
• Proven track record in driving successful PPC and paid search campaigns
• Experience in dealing directly with clients
• Effective communication and reporting skills
• Good experience in managing medium to large-sized budgets
• Strong analytical skills and should be good with numbers
• Should have a data driven approach to work

PREFERRED ATTRIBUTES

• Experience in LinkedIn Ads
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
• Residing in/ willing to relocate to Pune
• Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Experience:

• Google Ads: 2 years (Required)

Location:

• Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

The requirements are as follows:

1) Familiar with the the Django REST API Framework.

2) Experience with the FAST API framework will be a plus

3) Strong grasp of basic python programming concepts ( We do ask a lot of questions on this on our interviews :) )

4) Experience with databases like MongoDB , Postgres , Elasticsearch , REDIS will be a plus

5) Experience with any ML library will be a plus.

6) Familiarity with using git , writing unit test cases for all code written and CI/CD concepts will be a plus as well.

7) Familiar with basic code patterns like MVC.

8) Grasp on basic data structures.

You can contact me on nine three one six one two zero one three two

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

• Strong Creative Director or Design Lead profiles
• Mandatory (Experience 1) -Must have minimum 10+ YOE in Visual / Graphic Design, Branding and Marketing Campaigns
• Mandatory (Experience 2) - Must have strong experience in Brand campaigns for Consumer Electronics / Durable products (like Smartphones, Smart Watch, Consumer Electronics) Or Automobile Brands - Read clients / brands worked for
• Mandatory (Experience 3) - Must be a Design focused profile, not copywriting focused
• Mandatory (Experience 4) - Must be managing a Creative team currently (Lead or Above in Current role)
• Mandatory (Portfolio) - Very Strong portfolio of Visual Design / branding works for Physical Consumer Products (Candidate should demonstrate strong portfolio evidence of creative direction, with competency in ideation, visualization, and Design)
• Mandatory (Company) - Consumer Electronics Brands OR Top Advertising Companies (Eg- Oglivy, McCann, Glitch, FoxyMoron etc)

Preferred

• Preferred (Experience 1) - Candidates with international exposure and experience on global brands are highly preferred.
• Preferred (Experience 2) - Must be managing a Creative team currently (Lead or Above in Current role)

Preferred Companies

Design Agencies / UX-UI Studios / Creative Consultancies (India + Global):

India-based:

StudioFibonacci, Lollypop Design Studio, Think Design, NetBramha Studios, YUJ Designs, Codesign, Fractal Ink, Parallel, DesignStrings, Turian Labs, Obvious (acquired by Flipkart), Open Strategy & Design, Studio Tilt, BC Web Wise, WowMakers, Foley Designs, Ogilvy, McCann, Dentsu, Lowe Lintas, Leo Burnett, FCB Ulka, MullenLowe Lintas, Wunderman Thompson, BBH India, BBDO India, Publicis, VML India (formerly Wunderman Thompson), The Glitch, FoxyMoron, Schbang, Kinnect, White Rivers Media, Tonic Worldwide, Interactive Avenues, RepIndia, WATConsult, Mirum India, DDB Mudra Group, Talented, Creativeland Asia, Brave New World.

Global:

IDEO, Frog Design, Pentagram, ustwo, R/GA, Huge Inc., AKQA, Designit, Fjord (Accenture), Smart Design, Fantasy Interactive, Work & C

Oracle Record-to-Report (RTR) Functional Consultant

 Location : Remote

Experience : 7+yrs

Job Description  

Key Responsibilities

• Lead functional workshops for Record-to-Report (R2R) processes across General Ledger (GL), Subledger Accounting (SLA), Fixed Assets (FA), Cash Management (CM), Intercompany, and Financial Close.

• Analyze current-state financial processes and design future-state R2R flows aligned with Oracle Fusion Financials Cloud best practices.

• Configure Oracle Fusion modules for GL, FA, CM, Intercompany, SLA rules, and accounting transformations including FAH-based accounting if applicable.

• Develop Business Process Design documents, Configuration Workbooks, Functional Design Specifications (FDS) and end-to-end process documentation.

• Support chart of accounts design, financial calendar setup, ledger configuration, and reporting hierarchy definition.

• Validate R2R integration touchpoints with Procurement (PTP), Order-to-Cash (OTC), Projects (PPM), FAH, and EPM (FCCS/EPBCS).

• Collaborate with Integration teams to define and test interfaces for journals, bank statements, asset data, and intercompany transactions using OIC, FBDI, REST/SOAP APIs.

• Support financial data migration including COA mapping, opening balances, asset conversion, bank configuration, and reconciliation.

• Create and execute test scenarios for SIT, UAT, regression testing, and period-close simulations.

• Validate R2R accounting accuracy across subledgers, SLA rules, FAH transformation rules, and GL postings.

• Provide functional support for cutover, period close readiness, deployment, and hypercare activities.

• Collaborate with reporting teams to validate OTBI, BI Publisher, and financial statement reports.

Required Qualifications:

• Bachelor’s degree in Accounting, Finance, Business, Engineering, or related discipline.

• 10–15+ years of ERP experience with 7+ years in Oracle Fusion Financials Cloud focused on GL, FA, CM, Intercompany, SLA and related R2R processes.

• Strong understanding of subledger-to-ledger accounting, SLA rules, financial reporting, and multi-currency, multi-ledger environments.'

• Experience with FAH (Fusion Accounting Hub) for accounting transformations and integration with upstream systems.

• Familiarity with downstream reporting and consolidation requirements using FCCS / EPBCS. • Experience working with integrations using OIC, FBDI, REST/SOAP APIs, and R2R reporting tools (OTBI, BI Publisher).

• Hands-on experience with data migration, GL balances, asset conversions, and cash/bank migration.Prior experience supporting multi-region deployments (NA, EMEA, APAC) and quarterly Oracle Cloud updates.

• Excellent communication, documentation, and stakeholder management skills.

• Preferred Certifications: Oracle Cloud Financials (GL/FA/CM) Certification

About the Company-

Collegedunia is an education portal, that matches students with the best colleges in India and abroad. We help in college research, exam prep tips, and application process & and also provide insights into on-campus life. Launched in 2014, we are the highest-ranked portal by Similar Web in education.

We have also been awarded - Best Educational Portal- by IAMAI in 2017, and listed by TechinAsia as Top 100 Startups in Asia. The talent pool comprises data analysts, engineers, designers, writers, managers, and marketers, which is increasing by 10% every month.

About the role-

• Counselling and coaching students in their entire study abroad journey from profile evaluation till the student reaches her/his destination.

• Liaising with different stakeholders within the company like application, visa teams, etc.

• Working on internal CRM tools, consultant portals, and Google Sheets for a smooth process.

• Resolving issues related to university finalizing, filing applications, etc. for the students and other team members.

• Achieving and maintaining the student's sales target.

• Any other task assigned by the Manager.

What Makes You a Great Fit-

• 1-7 years of experience in study-abroad counseling

• Excellent communication and presentation skills.

• Graduate in any discipline.

• Enthusiastic and result-oriented.

• Strong multitasking and time management skills

Industry

1. Develop and implement sales strategies and tactics to drive revenue growth for the company's corporate sales division

2. Identify new business opportunities and establish strong relationships with potential clients to expand the company's customer base

3. Execute effective sales pitches and presentations to showcase our products and services, highlighting their unique value proposition to potential clients

4. Conduct thorough market research to understand industry trends, competitor activities, and customer needs, ensuring our offerings remain competitive and relevant

5. Collaborate closely with cross-functional teams, including marketing and product development, to align sales efforts with overall company objectives

6. Manage the entire sales cycle, from lead generation to closing deals, while meeting or exceeding sales targets and KPIs

7. Maintain accurate and up-to-date sales records and reports, providing regular feedback and insights to the management team to drive continuous improvement

We are seeking a highly motivated and dynamic corporate sales executive to join our team at Setup Mastery. As a key member of our sales division, you will play a pivotal role in driving revenue growth by developing and implementing effective sales strategies. With your exceptional sales pitch skills and excellent communication abilities, you will identify new business opportunities and build strong relationships with potential clients. Your deep understanding of sales processes and market dynamics, coupled with your ability to effectively communicate the unique value of our products and services, will be instrumental in closing deals and exceeding sales targets.

What we need...

• 2-3 years of development experience of consumer products with hands-on experience in designing, developing and testing applications.
• Experience in Swift, Auto-layouts, TDDs and willingness to learn more.
• Well versed with Core Data, Architecture & Design Patterns, Data Structures and Algorithms, etc.
• Passion for finding and sharing best practices and driving discipline for superior code quality
• Working knowledge of Xcode & code signing.

http://www.naukri.com/front-end-jobs">Front End

http://www.naukri.com/product-design-jobs">Product Design

 http://www.naukri.com/ios-development-jobs">Ios Development

http://www.naukri.com/architectural-design-jobs">Architectural Design

http://www.naukri.com/swift-jobs">Swift

http://www.naukri.com/xcode-jobs">XCode

Sportz Interactive (SI) works with its clients and partners to revolutionize the sports fan experience across consumption points by creating best-in-class, kickass products. SI was founded in 2002 as a B2B sports content business. Through the years, it gained immense reputation for its state-of-the-art hosted solutions, digital simulators, match centers and fantasy games. Sportz Interactive has a fantastic reputation in the online sports community, having worked with clients across the globe including the likes of The International Cricket Council, STAR Sports, Yahoo!, AOL, Eurosport, Castrol, Web 18, NDTV, Nimbus, Times of India, Rediff.com and Singtel amongst others. 

Sportz Interactive provides in-depth sports information and content and specializes in product development for the web, mobile and other interactive platforms. 
http://www.sportzinteractive.net/">www.sportzinteractive.net 

•  4-10 years of experience with JavaScript, JQuery, Vue.js, Node.js
• Experience in managing a team is mandatory.
• Understanding the nature of asynchronous programming and its quirks and workarounds
• Good understanding of front-end technologies.
•  Understanding fundamental design principles behind a scalable application
• Understanding differences between multiple delivery platforms, such as mobile vs. desktop, and optimizing output to match the specific platform
•  Creating database schemas that represent and support business processes implementing unit tests
•  Proficient understanding of code versioning tools, such as Git