Account Based Marketing Manager

We’re seeking a Marketing Campaign Manager to help coordinate our marketing team and turn strategic priorities into focused, measurable campaigns.

This is a hands-on coordination role for someone who understands B2B marketing, knows how the pieces of a campaign fit together, and is comfortable working with broad objectives and turning them into an actionable plan for a team of specialists while also seeing it through to completion.

The Role:

The current marketing department includes specialists working across content, digital marketing, design, analytics, social media, and other channels. The Marketing Campaign Manager will serve as the day-to-day point person who works directly with the specialists and keeps their efforts coordinated, prioritized, and focused on our primary objective: generating qualified leads and supporting sales growth.

Working with company leadership, you will help translate broader goals and targets into digital marketing initiatives and campaigns, assign and coordinate deliverables, monitor progress, identify roadblocks, and ensure that marketing activities contribute to business objectives. In other words, you will be the connector bridging organizational leads and broad strategies into actionable and measurable initiatives.

Key Responsibilities:

• Bridge marketing strategies and business priorities into actionable campaigns, projects, timelines, and deliverables.
• Coordinate writers, designers, analysts, digital marketers, and other specialists to keep campaigns moving forward.
• Maintain the team's focus on high-priority lead-generation and pipeline objectives.
• Coordinate multi-channel campaigns across paid media, landing pages, email, content, social media, and other relevant channels towards the primary objectives of the business.
• Work with analytics specialists to monitor campaign performance, lead generation, conversions, and other key KPIs.
• Identify campaign bottlenecks, missed deadlines, or competing priorities and help resolve them.
• Provide regular updates to marketing and company leadership on campaign progress, performance, challenges, and opportunities.
• Help build a culture where marketing success is measured by business impact rather than simply by the volume of content or activities completed.

What We're Looking For

• 4+ years of experience in B2B marketing, campaign management, demand generation, marketing coordination, or a related coordinator role.
• Experience coordinating campaigns involving multiple marketing disciplines and team members.
• Strong understanding of lead generation, conversion funnels, digital campaigns, ad platforms, and B2B sales cycles.
• Ability to take a broad objective and independently translate it into a clear and actionable campaign plan.
• Strong project management, organization, communication, and follow-through.
• Comfortable working with marketing data and using performance metrics to guide priorities and decisions.
• Experience working with sales teams and understanding how marketing contributes to pipeline development.
• Experience in cybersecurity, technology, SaaS, IT services, or another complex B2B industry is an advantage.

We're looking for someone who naturally asks how our initiatives contribute to our goals and what can be done to improve things even further on the next campaign.

If you're equally comfortable discussing campaign strategy, coordinating a team, reviewing performance data, and making sure an important landing page actually gets launched, we'd like to hear from you.

Growth Marketing Manager — Enterprise

ABOUT THE ROLE

We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.

This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands-on role in a small team — you build these systems yourself.

WHAT YOU WILL DO?

• Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
• Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
• Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
• SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
• Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
• Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
• Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
• Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
• Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.

WHAT WE ARE LOOKING FOR?

• 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
• Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
• Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
• Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
• Strong with spreadsheets, dashboards and light no-code automation. SQL is a bonus, not a filter.
• Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
• Clear written English, and the judgement to start from context rather than a brief.
• Willing to be measured on pipeline influenced.

BONUS POINTS

• B2B enterprise or regulated-industry experience
• Account-based marketing
• Developer marketing or technical community work
• An informed opinion on how large language models surface brands
• Enough HTML and CSS to unblock yourself
• Exposure to both Indian and international markets.
• Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.

Develop and execute marketing strategies aligned with business objectives.

Plan and manage digital marketing campaigns across multiple channels.

Manage SEO, SEM, social media, email marketing, and content marketing activities.

Develop strategies to increase website traffic, leads, and conversions.

Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.

Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.

Conduct market and competitor research to identify trends and opportunities.

Plan and execute lead-generation campaigns.

Monitor campaign performance and optimize marketing activities based on data.

Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.

Collaborate with sales, product, design, and other teams.

Manage marketing budgets and ensure effective allocation of resources.

Build and maintain brand consistency across marketing channels.

Prepare regular marketing performance reports for management.

Job Description

This is a remote position.

Inbound Marketing & GTM Operations Manager

Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners.

Key Responsibilities

• Website: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes.
• SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance.
• Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes.
• Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners.
• Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams.

Requirements

• 2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination
• Background in B2B SaaS, tech services, AI, IT services, or consulting
• Educational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit
• Strong project management, content calendar, and stakeholder coordination skills
• Working knowledge of SEO execution and performance tracking
• Familiarity with GA, GSC, GTM
• Comfortable with HubSpot/CRM basics
• Strong written communication
• High ownership; able to execute independently against existing playbooks

Good to Have

• Conference/event marketing experience
• Partner/referral GTM experience
• Experience with technical teams on content
• Webflow/WordPress familiarity
• Sales collateral creation
• Background in AI, cloud, data, or software services marketing

Job Description : Marketing Operations Manager

About NPrep

NPrep is on a mission to become India’s go-to platform for every nursing student — from 1st-year learners to aspiring Nursing Officers preparing for NORCET and other national-level exams. We are not just an edtech product. 

We are building India’s largest nursing community, a place where students learn, feel inspired, find belonging, and grow together. 

With 1,00,000+ learners already inside our ecosystem, we are now entering a new phase of brand creation, storytelling, and community-led growth. 

Role Overview - NPrep is hiring a Marketing Operations Manager, who will be responsible for driving the planning, execution, and optimization of all marketing initiatives across the organization. This role ensures that campaigns are delivered efficiently, timelines are met, and cross-functional teams remain aligned.

You will act as the central point of coordination between marketing, content, design, product, and sales teams, bringing structure, visibility, and accountability to all marketing efforts. The role requires a strong focus on process, execution, and data-driven decision making to scale marketing impact effectively.

You will work closely with cross-functional teams including content, design, performance marketing, product, and sales to streamline workflows, improve processes, and scale marketing efforts.

Key Responsibilities

• Own end-to-end planning and execution of marketing campaigns, ensuring timely delivery and alignment with business goals
• Manage and maintain the marketing calendar, ensuring coordination across all teams
• Act as the central point of contact across marketing, content, design, product, and sales teams to drive seamless execution
• Track progress of ongoing initiatives, identify risks or delays, and proactively drive resolutions
• Build, streamline, and optimize marketing processes, workflows, and SOPs to improve efficiency
• Ensure clear communication and visibility of project status through regular updates and reporting
• Handle multiple projects simultaneously while maintaining quality and attention to detail

Key Skills & Qualifications

Experience & Education

• 4–8 years of experience in marketing operations / program management / project management, preferably in edtech, SaaS, or digital-first companies
• Strong understanding of marketing funnels, campaign execution, and performance metrics
• Proven experience managing cross-functional projects and teams
• Hands-on experience with tools like CRM platforms, marketing automation tools, and project management tools (Asana, Jira, etc.)
• Strong analytical and problem-solving skills
• Excellent communication and stakeholder management skills
• Ability to thrive in a fast-paced, execution-driven environment
• Experience in education/edtech industry preferred
• Bachelor’s degree in Marketing, Communications, Media, or a related field

The Mission: TestMu AI

TestMu AI (formerly LambdaTest) is an AI-native platform moving software testing beyond automation into the era of agentic intelligence.

We provide end-to-end AI agents that manage the entire Quality Engineering lifecycle.

• Full-Stack AI Agents: Autonomously plan, author, and execute tests.
• Comprehensive Coverage: Supporting web, mobile, and enterprise apps.
• Real-World Testing: Scale execution across real devices and browsers.
• Continuous Optimization: Self-learning agents that enhance testing depth

What You’ll Own (and Ace)

You're not here to manage. You're here to lead, grow, and wow. Join a company that’s redefining how the world tests software. At LambdaTest, you’ll drive impact at scale and thrive in a high-growth, innovation-first environment.

You’ll Thrive Here If You Have

✅ Account Management Experience:

• 7-12 years of experience in Account Management within SaaS or enterprise technology.

✅ Account Management Skills:

• Proven success in managing large and complex accounts, including C-level stakeholder engagement.
• Strong relationship-building skills combined with commercial acumen.
• Proficiency in CRM tools (e.g., HubSpot, Salesforce) and Excel for account planning.

✅ Bonus Skills:

• Knowledge of DevOps, QA tools, or cloud infrastructure is a plus.

Your Mission

🤝 Relationship Management

• Own key accounts and be their go-to point of contact
• Deep dive into usage patterns, feedback loops, and business needs
• Deliver insights that help clients scale smarter

📈 Business Growth

• Identify and close upsell/cross-sell opportunities
• Drive account renewals, expansions, and product adoption
• Focus on managing and growing Enterprise Accounts with significant revenue potential and intricate stakeholder relationships.



🎯 Performance + Coordination

• Track and report account performance regularly
• Collaborate with internal teams (Sales, CS, Product) to unlock value
• Resolve blockers and challenges without waiting to be asked

What Your Day Looks Like at LambdaTest

• Every day is dynamic, fast-paced, and full of opportunities to make an impact:
• Morning huddle to align goals with your pod
• Strategic calls with enterprise clients to drive engagement
• Deep dive into client metrics to identify new value opportunities
• Syncs with product, sales, and CS to resolve blockers and deliver exceptional service
• Time for learning, mentorship, and driving innovation in client strategies
• Wrap with a performance review and prep for a stronger tomorrow

Meet Your Mentors

Saahil Menoki - VP of Sales, A scale-driven SaaS leader with zero tolerance for mediocrity. Expect mentorship, autonomy, and high-growth momentum.

Growth Timeline at TestMu AI

Your role isn’t a stop, it’s a launchpad.

Here's an overview of what growth looks like here based on your performance:

Perks That Matter

• Comprehensive Health Insurance: 100% premium covered for you + family (spouse, kids, parents), with cashless claims, maternity, and annual check-ups.
• Meals On Us: Fresh, daily lunch and dinner served at the office.
• Cab Facility: Safe, GPS-enabled transport for eligible shifts, home-office-home.
• POD Engagement Budgets: Quarterly team-building budgets to bond, celebrate, and collaborate.
• Flexible Work Culture: Hybrid setup, flexible hours, and WFH reimbursements based on role/team.

Why TestMu AI?

• Real impact, global scale
• A launchpad for leadership
• Inclusive, learning-obsessed culture
• Top-tier perks: Full health cover (incl. parents), fresh meals, safe commute, WFH support

This isn’t just a job. It’s where your career takes flight.

Apply now and start building what’s next.

Apply for this job

Job Description

Position Title: Assistant Digital Marketing Manager

Role Type: Full-time | Individual Contributor

Department: Marketing

Location

Ahmedabad, Gujarat|On-site

Job Overview

We are looking for a highly driven, analytical, and hands-on Assistant Digital Marketing Manager to lead and execute our multi-channel digital growth strategies. Operating as a core individual contributor, you will take full end-to-end ownership of lead generation, marketing campaigns, search engine & generative engine optimization (SEO/GEO), social media management and outreach initiatives.

If you are a self-starter who thrives in a data-driven environment and excels at driving marketing-qualified leads (MQLs) through impactful digital execution, this role is for you.

Key Responsibilities

1. Lead Generation & MQL Pipeline

• Plan, execute, and optimize end-to-end multi-channel marketing campaigns focused on driving high-quality Marketing Qualified Leads (MQLs).
• Build and maintain lead conversion funnels, working continuously to improve lead quality, cost-per-acquisition (CPA), and pipeline conversion rates.
• Collaborate closely with sales/business development teams to align lead criteria, qualify MQLs, and refine lead-nurturing workflows.

2. Campaigns & Performance Marketing

• Directly design, set up, manage, and scale acquisition campaigns across channels (e.g., Google Ads, LinkedIn Ads, Meta Ads, etc.).
• Actively monitor daily campaign performance, budget utilization, and bid strategies to maximize return on ad spend (ROAS).
• Perform continuous A/B testing on ad copies, creatives, audiences, and landing page messaging to optimize click-through and conversion rates.

3. SEO & Generative Engine Optimization (GEO)

• Manage on-page, off-page, and technical SEO strategies to drive sustainable organic traffic growth.
• Implement cutting-edge GEO (Generative Engine Optimization) tactics to ensure brand visibility within AI-driven search environments (e.g., ChatGPT, Perplexity, Google Search Generative Experience/AI Overviews).
• Perform key phrase research, content optimization, and link-building strategies.

4. Social Media Marketing & Outreach

• Own and manage organic social media channels, developing engaging visual and written content that reinforces brand authority.
• Execute targeted outbound outreach strategies (e.g., cold outreach campaigns, partnership co-marketing, and influencer/industry network connections) to broaden brand reach.
• Track engagement, reach, and conversion metrics across all social profiles.

5. Data-Driven Analytics & Reporting

• Utilize marketing analytics platforms (e.g., Google Analytics 4, CRM platforms, platform-native ads managers) to track and analyze campaign performance in real time.
• Build actionable weekly and monthly performance dashboards highlighting key metrics (MQL volume, CPA, CTR, ROAS, pipeline impact).
• Leverage data and performance insights to continually iterate and pivot strategies for maximum impact.

Key Requirements & Qualifications

• Experience: 3–5 years of hands-on experience in performance marketing, digital lead generation, and digital channel management.
• Hands-on Execution: Proven track record as a self-sufficient individual contributor capable of executing campaigns from scratch without agency reliance.
• Core Skills:
• Demonstrated capability in driving MQLs through paid and organic channels.
• Hands-on experience managing PPC/Paid Social campaign setups and budgeting.
• Solid understanding of traditional SEO combined with awareness/experience in GEO strategies.
• End-to-end webinar management and digital outreach experience.
• Advanced proficiency with Google Analytics (GA4), marketing automation/CRM systems (e.g., HubSpot, Salesforce), and ad platforms.
• Mindset: Highly analytical, data-oriented, curious, and comfortable working independently in a fast-paced environment.

AM-BDR (Account Management Business Development Representative)

Revenue · GTM Team

Noida, 5 days WFO | 🕐 Full-Time 🧭| 2 to 6 Years

THE MISSION

We aren’t automating scripts. We’re deprecating the era of manual-heavy testing entirely. TestMu AI is building the world’s first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.

You will drive growth within existing accounts by creating expansion pipeline, protecting against churn, and running precise outbound.

THE PILLARS OF IMPACT

🚀 Account Expansion and Pipeline Creation (50%)

• Drive expansion revenue from a fixed book of business
• Identify upsell and cross-sell opportunities within accounts
• Generate pipeline through high-volume outbound activity
• Build relationships across multiple stakeholders

⚙️ Strategic Prospecting and Account Intelligence (30%)

• Prioritize where to engage and where to avoid outreach
• Focus on quality over volume in prospecting
• Map accounts, stakeholders, and buying signals
• Align outreach with account health and potential

🧠 Inbound Management and Pipeline Hygiene (20%)

• Qualify inbound leads at the start of the day
• Convert inbound into structured opportunities
• Maintain clean and accurate CRM data
• Work closely with AEs and Account Managers

THE BAR (Who we're looking for)

• SaaS Sales Depth: 2+ years in SaaS BDR, ADR, or AE role with stable tenure
• Outbound Intensity: Ability to sustain 100+ calls per day with strong email output
• Strategic Judgment: Knows where not to prospect and why
• Account Maturity: Comfortable working within a fixed set of accounts

WHAT YOUR DAY LOOKS LIKE

1. Start with inbound review for the first 30 minutes ,continue prior research and refine account plans
2. Execute outbound through calls and emails
3. Run a second focused research and calling block
4. Maintain activity benchmarks
5. 100 to 120 calls per day with 50 to 60 unique emails per day
6. Collaborate with AEs and Account Managers

WHO THIS ROLE IS FOR

You bring more maturity than a typical business development representative

You think beyond activity and focus on account value

You are comfortable with limited accounts and know how to grow them

You avoid low-quality opportunities

GROWTH PATH

AM-BDR to Enterprise AM-BDR

Then into Account Manager or AM-BDR Manager

About The Role

We are a leader in enterprise-grade digital transformation solutions. Our flagship SaaS/Cloud Platform empowers large enterprises to streamline and digitize core functions including Procurement, Sales, Distribution, and Finance, driving tangible business value.

We are looking for a tenacious, high-performing Hunter and Account Manager to spearhead new customer acquisition within the SAP ecosystem. This is a role for a self-starter who is obsessed with winning, owning the entire sales cycle, and closing million-dollar enterprise deals.

Your Mission

Architect and lead complex sales cycles for net-new enterprise logos in the domestic India market. You will directly engage C-Level executives to demonstrate how our platform solves critical business challenges in the upstream/downstream supply chain and operational workflows.

Key Responsibilities

1. Hunter Focus & Pipeline Creation:

Aggressively prospect, build, and manage a robust sales pipeline targeting net-new Enterprise Accounts. Own the entire sales cycle end-to-end: from prospecting, pipeline building, consultation, negotiation to closure.

2. Strategic & Solution Selling:

Develop and execute a Go-to-Market [GTM] strategy for your assigned region/segment. Master our platform's unique positioning and translate complex product capabilities into simple, impactful value propositions for Procurement, Finance, Sales, Distribution, and IT leadership.

3. C-Level Engagement:

Consistently engage, influence, and build trusted relationships with CXO / Senior Executive-level decision makers [CFO][CPO][CIO][COO][CDO]. Articulate a compelling business case and ROI to drive closure.

4. Deal Leadership & Closure:

Structure, negotiate, and close large, complex, high-value deals with a proven ability to grow opportunities into million-dollar contracts.

5. Sales Collaboration:

Qualify inbound leads and work strategically with Sales Development Representatives to fuel the top of the funnel through targeted outbound campaigns.[SDRs]

Mandatory Requirements - Must be clearly reflected in resume

1. Experience:

• 8+ years of direct B2B Enterprise Software Sales experience.
• Of this, the most recent 5+ years must be in SAP Sales [Services or License; any SAP module]. SAP sales must be your current and most recent focus.
• Must have experience selling to Enterprise Accounts in the Domestic Market.[India]

2. Hunter Mindset:

• Proven Hunter profile focused on net-new logo acquisition. Must have owned the entire sales cycle end-to-end. Resume must show relevant metrics.

3. Quota & Performance:

• Documented history of being a consistent top performer and exceeding annual quotas.
• Individual annual targets and actual achievement against them must be clearly mentioned in the resume. Team or regional numbers will not be accepted.

4. Executive Presence:

• Proven experience in engaging and influencing CXO / senior executive-level decision makers to build business case and drive closure.

5. Communication:

• Elite verbal & written communication, storytelling, and presentation skills. Must be fluent in English.

6. Stability & Education:

• Stability: Must show stable tenure of 2+ years per organization. No significant gaps in the most recent 3+ years and consistent performance throughout.
• Education: Must be a Graduate in any discipline with an aggregate score of 60% or above.

Important Notes for This Role

• This is a complete Individual Contributor [IC], quota-carrying role.
• Role is fully Work From Office, 5 days a week.
• Must be open to Pan-India travel, tentatively 3 days a week with no upper limit.
• Domain Exclusion: Candidates currently working at ICICI-backed companies will not be considered.

Preferred Qualifications

• Deep experience selling Procurement, Sales, Supply Chain, or Financial SaaS/Cloud solutions.
• Strong understanding of upstream/downstream supply chain processes and related tech [CRM][DMS][CX].
• Background in a B2B SaaS Product Company.

Job Description

Marketing Executive / Marketing Manager

Department: Marketing

Location: Bangalore

About the Role

We are seeking a dynamic and results-driven Marketing Executive / Marketing Manager to lead channel marketing initiatives that drive partner engagement, enhance brand visibility, and support business growth. The role is responsible for planning and executing marketing campaigns aligned with the sales calendar, enabling the sales team with effective marketing collateral, and ensuring consistent communication with channel partners.

The ideal candidate will collaborate closely with Sales, Product, Design, and Leadership teams to build impactful marketing programs that improve partner participation, generate demand, and strengthen product adoption.

Key Responsibilities

Channel Partner Marketing

• Develop and execute marketing initiatives focused on engaging channel partners.
• Manage partner communication through WhatsApp, email campaigns, push notifications, newsletters, and other digital channels.
• Build and maintain a consistent communication calendar to improve partner awareness and engagement.

Campaign Planning & Execution

• Plan and execute marketing campaigns aligned with the sales and product calendar.
• Drive product launch campaigns, incentive and payout campaigns, seasonal promotions, and business initiatives.
• Monitor campaign performance and optimize campaigns based on engagement metrics and business outcomes.

Sales Enablement

• Create and maintain high-quality marketing collateral, including:
• Product brochures
• Sales presentations and pitch decks
• One-pagers
• Banners and promotional creatives
• Product FAQs
• Campaign communication materials
• Ensure the sales team has access to updated marketing assets that support customer acquisition and partner engagement.

Regional Marketing Support

• Partner with regional sales teams to execute localized marketing initiatives.
• Support field marketing activities, partner events, webinars, roadshows, and activation campaigns.
• Customize campaigns and collateral based on regional business requirements.

Cross-Functional Collaboration

• Work closely with Sales, Product, Design, Operations, and Leadership teams to ensure timely campaign execution.
• Gather feedback from sales teams and channel partners to continuously improve marketing effectiveness.

Reporting & Analytics

• Track campaign performance using predefined KPIs.
• Prepare regular reports on campaign engagement, partner participation, lead generation, and overall marketing effectiveness.
• Recommend improvements based on campaign analytics and business feedback.

Key Performance Indicators (KPIs)

• Campaign engagement and reach
• Partner participation and activation
• Lead generation support for the sales team
• Product campaign adoption
• Sales enablement effectiveness
• Timely delivery of marketing campaigns
• Quality and effectiveness of marketing collateral
• Regional campaign execution success
• Feedback and satisfaction from channel sales teams

Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• MBA in Marketing is preferred.

Experience

Marketing Executive

• 1–4 years of experience in marketing, preferably in B2B, FinTech, Financial Services, or Channel Marketing.

Marketing Manager

• 5–8 years of experience managing marketing campaigns, partner engagement, and sales enablement initiatives.

Required Skills & Competencies

• Strong campaign planning and execution capabilities.
• Excellent written and verbal communication skills.
• Experience managing email marketing, WhatsApp campaigns, and digital communication channels.
• Ability to create compelling marketing collateral and presentations.
• Strong stakeholder management and cross-functional collaboration skills.
• Analytical mindset with the ability to interpret campaign performance and recommend improvements.
• Excellent project management and organizational skills.
• Proficiency in Microsoft Office and Google Workspace.
• Experience with CRM and marketing automation platforms is preferred.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools is an advantage.

Preferred Industry Experience

• FinTech
• Financial Services
• Wealth Management
• Investment Platforms
• Banking & NBFC

Success in This Role

A successful candidate will:

• Drive consistent engagement with channel partners through structured marketing initiatives.
• Execute high-impact campaigns aligned with business and sales objectives.
• Improve product awareness and partner participation.
• Enable the sales team with timely and effective marketing collateral.
• Support lead generation and revenue growth through strategic marketing programs.
• Build a scalable partner marketing engine that strengthens brand recall and business performance.