
We are looking for a highly strategic and execution-focused Account-Based Marketing (ABM) Manager to drive targeted growth across high-value enterprise accounts. This role sits at the intersection of marketing and sales, owning personalised campaigns that directly impact pipeline and revenue. You will work closely with Sales, Product Marketing, and Demand Generation teams to design and execute tailored outreach strategies for key accounts globally.
Responsibilities:
- ABM Strategy and Execution: Design and execute account-based marketing programs for targeted enterprise accounts. Identify and prioritise high-value accounts in collaboration with sales teams.
- Campaign Management Plan and run multi-channel campaigns (email, LinkedIn, events, content syndication). Drive personalised messaging tailored to specific accounts, industries, and personas.
- Sales Alignment Partner closely with Account Executives and SDRs to align on account plans and outreach. Enable sales teams with insights, messaging, and campaign support.
- Data and Insights: Leverage intent data, CRM insights, and marketing automation tools to refine targeting. Track, measure, and optimise campaign performance and ROI.
- Content and Personalisation: Work with content and product marketing teams to create account-specific assets. Develop use-case driven narratives for enterprise buyers (CTOs, QA Heads, Engineering Leaders).
- Pipeline Contribution: Own ABM-driven pipeline generation and influence revenue outcomes. Continuously experiment and improve conversion across the funnel.
Requirements:
- 3-7 years of experience in B2B Marketing / Demand Generation / ABM.
- Strong understanding of SaaS, enterprise sales cycles, and the developer tools ecosystem.
- Proven experience in running targeted campaigns for enterprise accounts.
- Hands-on experience with tools like HubSpot, Salesforce, Marketo, Outreach, LinkedIn Campaign Manager, 6sense, and Demandbase.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Excellent communication and stakeholder management skills.
Good to Have:
- Strategic thinker with a revenue-first mindset.
- High ownership and ability to operate in a fast-paced, high-growth environment.
- Strong collaboration skills across sales, marketing, and product teams.
- Creative approach to personalisation and engagement for LinkedIn messages/ Leads account-based messages + timeline post.

About TestMu AI (Formely LambdaTest)
About
TestMu AI (formerly LambdaTest) is the world’s first full-stack Agentic AI Quality Engineering Platform.
We built TestMu AI for a reality where software is written by AI and must be shipped at machine speed.
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Foxit is remaking the way the world interacts with documents through advanced PDF and digital signature technology. We are a leading global software provider of fast, affordable, and secure PDF and digital signature solutions that are used by millions of people worldwide. Winner of numerous awards, Foxit has customers in more than 200 countries and global operations. We have a complete product line and an exciting and aggressive development schedule. Our proven PDF and digital signature technology is disrupting the status quo establishment and has accelerated our company growth. We are proud to list as customers Google, Amazon, and NASDAQ, and with your skills and help, we plan to add many more. Foxit has offices all over the world, including locations in the US, Asia, Europe, and Australia.
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Experience: 3-8 Years
Location: Bangalore, Hyderabad, Chennai, Pune, Thiruvananthapuram, Calicut
Company: Tata Elxsi
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The person plays a dual role of Public Relation and Influencer Manager.
Public Relations
- Combine creativity, communication, and storytelling to create meaningful public relations campaigns that promote our products/ Founders.
- Pitch stories to top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and other online outlets.
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Influencer Marketing
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