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Performance Marketing Specialist
Performance Marketing Specialist
Digital corsel's logo

Performance Marketing Specialist

Sowmiya S's profile picture
Posted by Sowmiya S
2 - 7 yrs
₹3L - ₹6L / yr
Bengaluru (Bangalore)
Skills
Google Adsense
Meta-data management

Job descriptions 

Company : https://digitalcorsel.com/

Location :  1st Floor, BTM 1st Stage,, 9th B, C Ma, Outer Ring Rd, KEB Colony, 1st Stage, BTM 1st Stage, Bengaluru, Karnataka 560029


Job Title: Performance Marketing Specialist (Google Ads, Meta Ads, Data Analytics, SEO)


Job Overview:

We are seeking a highly skilled and data-driven Performance Marketing Specialist with expertise in Google Ads, Meta Ads, and data analytics. This role will drive online marketing strategies to increase our brand’s reach, engagement, and conversion rates. The ideal candidate will have a strong analytical mindset, be proficient in optimizing ads for high ROI, and possess a deep understanding of SEO best practices to improve our organic visibility.


Responsibilities:


Paid Advertising Management:


Plan, execute, and optimize high-performing Google Ads and Meta Ads campaigns to drive targeted traffic and achieve business objectives.

Conduct ongoing keyword research, competitor analysis, and audience segmentation to maximize ad relevance and reduce cost per acquisition (CPA).

Perform A/B testing and experiment with ad creatives, formats, and bidding strategies to improve campaign performance.

SEO Optimization:

Collaborate with the content team to align SEO strategies with content marketing initiatives and ensure adherence to best practices.

Data Analytics and Reporting:

3+ Years of exp

Utilize Google Analytics, Google Tag Manager, and other analytics tools to track, measure, and analyze the performance of digital campaigns.

Prepare detailed reports and insights on campaign performance, website traffic, conversion rates, and other KPIs to inform decision-making and optimize ROI.

Identify trends, insights, and opportunities based on data analysis to guide future campaigns.

Cross-functional Collaboration:

Work closely with the marketing team to align campaigns with overall brand messaging and objectives.

Partner with content creators and designers to develop compelling ad copy, visuals, and landing pages that drive conversions.

Stay updated on industry trends, new ad formats, and emerging digital marketing strategies to keep campaigns innovative and competitive.

Requirements:


Bachelor’s degree in Marketing, Business, or a related field.

3+ years of experience in digital marketing with a focus on Google Ads, Meta Ads, and data analytics.

  • Advanced proficiency in Google Analytics, Google Tag Manager, Google Ads, Facebook Business Manager, Meta ads and SEO tools (e.g., SEMrush, Ahrefs, Moz).


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About Digital corsel

Founded :
2015
Type :
Services
Size :
20-100
Stage :
Profitable

About

Boost your business with our expert marketing Best Digital Marketing Company in Bangalore. Helping clients with Digital Marketing requirement.

Read more

Candid answers by the company

What is the location preference of jobs?

WordPress Developer

Company: https://digitalcorsel.com/

Location: 1st Floor, BTM 1st Stage, 9th B, C Main, Outer Ring Road, KEB Colony, Bengaluru – 560029

About the Job:

We are looking for an enthusiastic WordPress & WooCommerce Developer to join our team. If you are passionate about building and managing eCommerce websites, LMS platforms, and static websites, this role is for you.

Responsibilities:

  • Develop, customize, and maintain WordPress, WooCommerce, LMS, and static websites.
  • Manage product listings, categories, course modules, and WooCommerce/LMS settings.
  • Implement and configure WooCommerce plugins, LMS plugins, and payment gateways.
  • Optimize websites for speed, SEO, and mobile responsiveness.
  • Troubleshoot and fix website issues, including checkout, cart, and LMS-related bugs.
  • Ensure website security, updates, performance optimization, and backups.
  • Collaborate with designers and content teams to improve user experience.

Requirements:

  • Strong experience with WordPress, WooCommerce, LMS platforms (LearnPress, LearnDash), HTML, CSS, and JavaScript.
  • Good understanding of PHP and MySQL for custom WordPress/WooCommerce/LMS development.
  • Experience in WooCommerce and LMS customization (product pages, course pages, checkout flow).
  • Knowledge of SEO principles and eCommerce/LMS optimization.
  • Familiarity with cPanel, FTP, hosting, DNS, and domain management.
  • Good problem-solving skills and attention to detail.
  • Ability to work in a dynamic and collaborative team environment.

Nice to Have:

  • Experience with WooCommerce hooks and filters.
  • Experience with subscription and membership plugins.
  • Understanding of WordPress REST API and external integrations.
  • Knowledge of website performance optimization (caching, CDN, image compression).
  • Experience working on or building static websites.

Why Join Us?

  • Opportunity to work in a collaborative and growth-oriented environment.
  • Hands-on experience with live eCommerce, LMS, and corporate website projects.
  • Flexible work options (if applicable).
  • Opportunities for learning and professional development.


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