Loading...

{{notif_text}}

The next CutShort event, {{next_cs_event.name}}, in partnership with UpGrad, will happen on {{next_cs_event.startDate | date: 'd MMMM'}}The next CutShort event, {{next_cs_event.name}}, in partnership with UpGrad, will begin in a few hoursThe CutShort event, {{next_cs_event.name}}, in partnership with UpGrad, is LIVE.Join now!
{{hours_remaining}}:{{minutes_remaining}}:{{seconds_remaining}}Want to save 90% of your recruiting time? Learn how in our next webinar on 22nd March at 3 pmLearn more

Marketing & Sales

Join this channel to stay updated on latest skills and tools coming up in marketing and sales area.

Why join channels?
Learn from peers
Discuss and share learning resources with the top professionals across the world
Open business or job opportunities
Earn reputation points to get consulting projects, attract talent or land jobs.
Accelerate your growth
Grow your network and get exclusive deals from our learning partners.
signup now
To see more questions and answer them, join this channel
join this channel

Which is the Latest Project from Prestige Builders?

Prestige Smart City is a new residential and latest residential apartment from Prestige Group that is situated at Sarjapur Road Bangalore - Price, Resale, Floor Plans, Construction Status, Brochure, Location, Photos, Reviews, News of the project.Check at http://www.prestigesmartcity.in/sitemap.html

0
0

my keyword Kutch Utsav goes down

I am working on a travel site Kutch Festivals In Gujarat  from May 2018, On Till 10 Oct all ranking is good, but suddenly on some keyword goes down, My target country is India. A huge difference. Some are given below like"Kutch Festival In Gujarat"  Previous 4 and now is 16"Rann Utsav Booking" Previous ranking is 9 and current is 14"Kutch Rann Utsav Tour Packages 2019"   previous ranking is 8 and current is 14Please help me to solve the query, or tell me where is my mistake. if possible tell me which type of link buliding technique will use. previousl using link wheeling

0
0

How to increase app install and get more audience

Hi,I have created an android application two months ago . Here in this app user can share their life stories.https://play.google.com/store/apps/details?id=com.taletalkBut still i am not getting downloads & audience. Can someone please tell me how i can attract audience so that they will start downloading the app. Before replying to this question i would suggest you guys to download my application , so that you will get a clear understanding what my app is offering and what is missing in my application.Thanks

0
0

Which is the best Multi Vendor Marketplace platform

Planning for an occasion of penetrating in the industry of Ecommerce business here is an ideal way for it from Appkodes. Fantacy app by Appkodes which is a readily available Multi vendor marketplace platform helps you to start your Ecommerce business on the go. Fantacy app has an attractive UI and by default have features like multi vendor system, advanced filter option, follow sellers and much more.

0
0

I'm still confused with the idea of marketing bot.

Though marketing is all about recognition, I highly believe that marketing and sales are both sides of a page. Whats the whole point of marketing bots when Human interference is the key element/strategy of marketing. 

1
2
top comment

Marketing Bot is a huge generalization.It all depends on what your marketing does, if custserv is big part of your marketing KRA (which would be if you are B2C or SAAS B2B company), then being always on and quickly giving information to your customers is important.If you'd be in custserv you'd know that how painful is to train and ensure that your customers get the answers they want quickly and efficiently. So much money goes in training, retraining the custserv folks.One of the successful case studies of bot is an airport which gave all their customer service executive a bot to quickly search answer to queries the customers were asking and increase knowledgbase, all new bot frameworks allow such powerful NLP engines to understand the intent and catch the intent if that is not understood.Hope that helps! 

answered by Gaurav Mishra

What are the best growth hacks in B2C with 0$ spend strategy ?

B2C growth is tough. What are the best tricks you've seen, read, implemented to acquire B2C users with minimum or no spend at all.

4
1
top comment

Let me start by saying in every industry there is some common behaviour between the one who is looking to avail services and the one who is looking to provide services,And it has three major steps,This can be described as funnelAcquisition, Behaviour, conversionUsing social media by using tags #tags related with your business you can easily gain the attraction of people who are looking for related services.So acquisition part can be more likely done through the Social media with no investment.

answered by Bharath Krishna

Is it better to deploy app in multiple phases or should we deploy all features at once? While releasing app for the first time

Hello everyone,I am creating an android application and most of the features of the application has been completed. But when i completed one feature i got some others functionalities in my mind which i can deliver. So my question is what should be the best way while launching your app for the first time. Should i deliver all the functionalities at once or should i keep some functuionalities for the next release. I am also aware with the fact that giving more functionalities also increases the development time (when you are working alone).

0
4
top comment

Hi Vaibhav,I'd highly recommend understading "lean methodology". You can refer to this page: https://leanstack.com/running-lean-bookCouple quick points I'd like to make:Don't worry about someone stealing your ideas. People significantly devalue other people's ideas and even if they find them good, are too busy to work on them. Most likely you yourself will change it in next 3-6 months. :)Optimize everything for learning. The first thing you want to test is whether there are enough users who have a problem you're trying to solve. Release just the minimal landing page, app store page and the actual 1 or 2 features to solve 1 problem. Adding more features comes only later when you are past this stage. All the best!Nikunj

answered by Nikunj Verma

What are the challenges faced by the Drift and Intercom users in India?

We are trying to fill in the market gap left by the chat bots like drift and intercom via a new chat product at Freshworks. To help us make something really awesome, I want to know the problems faced by the intercom and drift users.

1
1
top comment

Been using Intercom for a while:Only allows 120 unique events to be sent (throws error for others). If my product is diverse enough or i have more than 1 offerings 120 is low number (which acc to their team is a hard limit, cannot be changed on account basis.). They do talk of jargon "Personalised Marketing" but stop you from doing that right away!Testing Engage. For a superior product experience we use Intercom Engage, to send automated message to user as they progress through there onboarding. They do have a test-app feature where you can change or create message (in test-app) which are reflected in test accounts/server/domain but they dont have a process to move/copy it to production app.Pricing is not fair to sliding window products- Since we have a sliding window product (users use the product and go away for 9-10 months and then come back later). We end us paying for those user during inactive 9-10 months period, which is a waste.Hope freshworks build a better product :)PS: If you think this was relevant Upvote!

answered by Priyank Agrawal

Has anyone tried R with Analytics data?

What are the different use-cases other than the generic predictive modelling that can be solved using R on analytics data?

0
0

Sales and Marketing Automation: What is the best CRM out there for SAAS companies?

I personally use Zoho CRM and I am not a big fan of it. I am thinking of moving to Agile CRM or Base CRM, but still confused.

2
3
top comment

Hey Tejas,I am from Zoho CRM team.I would be glad if you could please let us know your concern and we will help you with it.Thanks!

answered by Akshaya Dhandapani

Slack's growth is insane !

What was Slack's key conceptual innovation (not features) over its competitors that enabled it to grow so rapidly?

3
2
top comment

I'd say more than just features, they were the ones who found a problem and solved it. There positioning was different than the other Instant messaging apps. They had positionining statement : "Where work happens"; hence, they are positioned as a work collaboration platform where as all the others like Flock came after them. They had the first mover advantage. Second thing is, they rolled it out for free initially. So people who were using Hangouts or other chat messengers in their offices started giving it a try. Hence, according to me, it was not the features that mattered but the gap they filled in the market with a great product. It was the word of mouth marketing that worked extremely well for them.They sponsored podcasts with big and loyal listeners, and tried to build brand awareness using them. They did subtle marketing with these podcasts and made the people aware of the name "Slack", until they started their own podcats which gained viral popularity. This virality was aided by a well worsed social media startegy from facebook and youtube, which would just make the people come to listen to their podcasts once, and once it was done, there was no looking back.

answered by Arnav Mahajan

VWO vs Optimizely: Which is a better A/B Testing tool?

 I have heard a lot about VWO & it's conversion optimisation but when it comes to A/B Testing which one is better?

0
1
top comment

I have used fair amount of CRO and A/B testing tools in my career till date, I think I can help you in this decision.It's not the product that matters but the usability and the goal you're trying to achieve using that product. Both the products are world class and have different target audiences to cater to. Optimizely is mainly Enterprise focused where as VWO is more focused towards catering to SME's and Mid-Market companies.If you're looking for a complete CRO where you get the end to end functionality along with detailed reports and recommendations, Optimizely caters to your needs. If you are looking only for A/B testing capabilities and small features like screen recordings and heatmaps, VWO is good. VWO doesn't bore a big hole in your marketing budget. If you're looking for even cheaper alternatives, have a look at Hotjar or Zarget. At the end of the day, it is you who has to decide which product suits all your needs and fits your budget. If you have any other question, feel free to email me on arnav1712@gmail.com :)

answered by Arnav Mahajan

How to keep generating/tracking high-quality A/B idea backlog after a long duration of high-velocity testing?

At the beginning of high-velocity testing, we had lots of A/B ideas but when creating over 500 A/B ideas, finding high-quality A/Bs was a hard thing to do. I would like to know what you guys are doing to keep generating/tracking high-quality backlogs after a long duration of high-velocity testing.

2
2
top comment

I do not know about the best way, but I do it in the following manner.I prepare an excel sheet where I list down all the poor performing landing pages in the rows and I write down the experimentation with the various web elements in the columns. For both the A/B variant I keep tracking the number before and after and based on that I keep a track of the data for the things working for me. Hence, for each page, I set a template, which version of the web elements worked I have a full historical knowledge about it. And I keep doing these in a time frame of around 6 months. The duration of each experiment varies from page to page as the traffic is different on each page, also depends on what significance level you want to work with. Check this tool by VWO : https://vwo.com/ab-split-test-significance-calculator/ or https://clevertap.com/ab-testing-calculator/They can help you decide what time period you need to run each experiment for. In Freshmarketer, this is inbuilt and you can simply put the significance levels while setting up the experiment and it automatically notifies you when the experiment has enough data and pauses it, sending you a final report which tells you which version of A/B worked well for you.

answered by Arnav Mahajan

What are your biggest Google Analytics pain points?

 Personally I found the retention rate snippet particularly confusing. Its strange axes confused me initially, with weeks seemingly on both axes, along with percentage values and user dimensions. 

2
2
top comment

Good question. For me it's 50 shades of Blue.  😉

answered by Anupran Trivedi

Hosting your company's blog on Medium. Makes sense?

More and more companies are hosting their blogs on Medium these days. It's simple, fast and looks so much better than even the best of Wordpress themes. However, many marketers see issues in this approach. What do you think?

3
4
top comment

This is a tricky one. :)We *almost* migrated our blog to Medium from Wordpress around 10 months ago. But the thought of giving away all our content to a 3rd party and losing SEO benefits made us change our mind. Wordpress won for us in the end.I think we made the right choice. With self-hosting, we control the entire UX of our users and are able to freely use the tools for lead generation, cross marketing and so on. And the biggest advantage - our users stay on our blog when they finish an article. On Medium, they are much more likely to move on to the content of our competitor. :)I'd admit though. Medium keeps getting better. The design, writing experience, sharing experience and social features are hard to say no to. So in the end - you guessed it right. We are also on Medium where we republish our content after a period of 2-3 weeks: https://medium.com/cutshort

answered by Nikunj Verma

Best time for product marketing or promotion

Hi,I am developing a product basically an android app. Most of the part of the application has been completed . I have a small doubt regarding marketing. The doubt is should i start marketing or promotion of my app after completing the app or should i start the promotion along with the development. And what is the best way to reach out the customers or users . My app is for everyone  so threre is no specific area i am focusing. It is for all people.I have created a landing page of app and soon going to host the website. Apart from this what are the other ways to reach out maximum no of users. 

2
7
top comment

Hi Vaibhav,I believe that your app would be able to engage user with its current feature. If so, then i think you should start marketing. If its for all, then FB promotions would be a good option to reach out users. Also, if you are able to buy email DB from somewhere like justdial, shine, naukari etc, then you can send mailers as well. Also, to create a brand appearance, its better to have basic website up and running and also try to get some blog posts for your app. If people see brand name here n there on the internet then they intend to trust the app more. So, the promotional activity should be full fledged in all vertices. All the very best for your launch.

answered by Mansha Chuttani

Digital Marketing

Can anyone just tell me is there any teaching job forGraphic design,Digital marketing or web design ?In PuneThank You

-2
1
top comment

Hello Aniruddha,We have openings for social media marketing internship at Artistize, Pune. Salary for internship is between 4-6k. Internship period: 3 months.If you are interested, please forward your CV at arno@artistize.comThanks

answered by Arno Devnani

Personal branding vs Corporate branding? What are the pros and cons?

What's the difference between the personal branding vs corporate branding? How they are different from each other?

1
1
top comment

Depends on the market. There are markets such as fashion, music, food and movies, where strong personal brands are absolutely essential to the success. While in more corporate settings, a stronger corporate brand works better as enterprises need to have confidence on the company before making a buying decision.That said, all organizations should complent strong corp brands with credible personal brands. It creates a human element in the mind of the customer. It also adds an X factor to your brand - everyone will want to buy the design tool Jony Ive hypothetically starts selling.But the biggest con of personal brands is that the inherent risk. If for some reason, the image of the key person gets tarnished, the whole business suffers.What do others think?

answered by Manasi Karri

Topic: [SEO] Why do most websites today give only nofollow links?

As per Google's own guidelines, nofollow tag should be used in cases ofUntrusted content – giving blog comment spam as an examplePaid links – such as on advertsCrawl prioritisation –  for ‘register here’ or ‘sign in’ type links since Google crawler can't do those operationsBut increasingly, even curated content websites such as YourStory, inc42, etc. have started using "nofollow" tags for all the links, even when they are NOT user-generated. This looks unnecessary and disadvantageous for SEO of good quality content.  So the question is - are there other reasons why websites are doing this?

4
1
top comment

If I were to guess, these could be the reasons:Avoiding conflictsHaving nofollow for some, while dofollow for others would be difficult to explain to the content contributors. Sticking to a "nofollow" rule is peaceful.Extra revenue streamMany websites give a follow link only as a paid feature. In fact, this seems to be a thriving business where SEO companies offer paid links on many such websites.Fear of losing SEO juiceThere seems to be misunderstanding that giving follow links to others reduces site's SEO authority. Well, this only happens when you link to dubious websites. As long as you are linking to credible sources, you are good (and may even get benefits in the eyes of Google). In fact, on CutShort we don't do unfollow links at all until this point.Curious to know what other folks think!

answered by Nikunj Verma

Which is a better profile: Product Manager or Product Marketing Manager? And Why?

What's the difference between the two?

1
2
top comment

There are so many different definitions of the role Product Manager, and some may have elements of Product Marketing Manager included in it.Definition of Product Marketing Manager is a relatively more defined role and in some cases will include some elements of Product Manager included in it.There is nothing "absolutely" better or worse here. Some things "better" for one may not be for another person.So to you my suggestion would be to seek details of your duties and responsibilities and see which one you like based it.rather than going by just role name.

answered by Amol Mujumdar
To view all questions, join this channel!
join this channel