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Nipun Soni asked a question
{{::getFormatedLocalTime("2017-11-03T14:34:29.780Z", {without_time: true})}}

VWO vs Optimizely: Which is a better A/B Testing tool?

 I have heard a lot about VWO & it's conversion optimisation but when it comes to A/B Testing which one is better?

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Arnav Mahajan Marketer
{{::getFormatedLocalTime("2017-11-04T07:07:41.267Z", {without_time: true})}}
I have used fair amount of CRO and A/B testing tools in my career till date, I think I can help you in this decision.
It's not the product that matters but the usability and the goal you're trying to achieve using that product. Both the products are world class and have different target audiences to cater to. Optimizely is mainly Enterprise focused where as VWO is more focused towards catering to SME's and Mid-Market companies.
If you're looking for a complete CRO where you get the end to end functionality along with detailed reports and recommendations, Optimizely caters to your needs. If you are looking only for A/B testing capabilities and small features like screen recordings and heatmaps, VWO is good. VWO doesn't bore a big hole in your marketing budget. If you're looking for even cheaper alternatives, have a look at Hotjar or Zarget. At the end of the day, it is you who has to decide which product suits all your needs and fits your budget. If you have any other question, feel free to email me on [email protected] :)
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