Learn from peers
Discuss and share learning resources with the top professionals across the world
Open business or job opportunities
Earn reputation points to get consulting projects, attract talent or land jobs.
Accelerate your growth
Grow your network and get exclusive deals from our learning partners.
signup now
They sponsored podcasts with big and loyal listeners, and tried to build brand awareness using them. They did subtle marketing with these podcasts and made the people aware of the name "Slack", until they started their own podcats which gained viral popularity. This virality was aided by a well worsed social media startegy from facebook and youtube, which would just make the people come to listen to their podcasts once, and once it was done, there was no looking back.
Will probably need a more detailed research to answer this well, but off the top of my head, these were some reasons:
1. 10x better solution: Before Slack, teams were using email and were hating it. Slack offered a more organized, personal and real time alternative to email.
2. Early adoption by influencers + Networking effect
3. 3rd party integrations = free marketing: This gotta be their smartest idea. By letting other companies add unique features on top of Slack, they not only got free marketing but also left the competition behind.