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Nadhiem Ck asked a question
{{::getFormatedLocalTime("2018-05-12T08:20:18.919Z", {without_time: true})}}

I'm still confused with the idea of marketing bot.

Though marketing is all about recognition, I highly believe that marketing and sales are both sides of a page. Whats the whole point of marketing bots when Human interference is the key element/strategy of marketing. 

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2 answers
Gaurav Mishra Intrested in Marketing & Growth
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Marketing Bot is a huge generalization.

It all depends on what your marketing does, if custserv is big part of your marketing KRA (which would be if you are B2C or SAAS B2B company), then being always on and quickly giving information to your customers is important.

If you'd be in custserv you'd know that how painful is to train and ensure that your customers get the answers they want quickly and efficiently. So much money goes in training, retraining the custserv folks.

One of the successful case studies of bot is an airport which gave all their customer service executive a bot to quickly search answer to queries the customers were asking and increase knowledgbase, all new bot frameworks allow such powerful NLP engines to understand the intent and catch the intent if that is not understood.

Hope that helps! 
Nadhiem Ck Marketing & Growth ethusiast
{{::getFormatedLocalTime("2018-05-14T04:43:17.935Z", {without_time: true})}}
Gaurav Mishra Intrested in Marketing & Growth
{{::getFormatedLocalTime("2018-05-13T17:18:48.556Z", {without_time: true})}}
Short answer Yes! Long answer, FMCG is a huge sector and multiple organizations and different bot can play different role. The answer need specific questions.
Nadhiem Ck Marketing & Growth ethusiast
{{::getFormatedLocalTime("2018-05-13T10:02:56.244Z", {without_time: true})}}
More than helpful, thanks. But will these bots be useful in all the markets? like FMCG?
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Bharath Krishna Excited about Marketing & Sales
{{::getFormatedLocalTime("2018-09-09T03:49:37.008Z", {without_time: true})}}
I will give you resons why one should integrate chatbots in thier business.
1.Acessible easily round the clock
Due to the intervention of techonology in Businesses .people enquire services any time using thier handy tools "mobiles" 
If you fail to deliver value to them they switch easily.
The Customers can be broadly divided into two categories 
The loyal customers:- who have attached with your brand from previous times.
The new customers:- who are looking for services related to your business. So gaining thier attraction towards your business is a important step.
These type of customers generally have some common questions or FAQ
Solving thier questions and gaining thier loyalty in the first place itself gives a good impression about your business hence there is a high likeliness of a customer to avail your services if you solve thier questions using bots Instantly.
Economical:- would you prefer to spend tons of money on customer support team just for 9 hours of work or just integrate bot which works 24 hours with nominal price.
Maintainance:-  No maintenance is required.
Collect Data :- one of the best reason to integrate the chatbots is, you can collect some usefull data related with your customers such as time , date and type of enquiry ,
Helps to analyse the trend and optimise your business accordingly.
Hope my answer has helped you Nadhiem,
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