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About CraftMyPlate

CraftMyPlate is a fast-growing, innovative startup on a mission to transform how large food orders are placed and experienced. We deliver seamless, scalable, and delightful catering solutions for gatherings of 10+ people — from intimate family events to large corporate celebrations.

We move fast, think bold, and build with impact — and design is at the heart of how customers fall in love with us. We believe every touchpoint — every click, swipe, and scroll — should feel easy, intuitive, and worth remembering.

We are now looking for a Senior Product Designer who can combine sharp UX thinking with beautiful UI craft to create engaging, impactful B2C experiences.

Role Overview

As a Senior Product Designer, you’ll be hands-on in creating user flows, wireframes, prototypes, and pixel-perfect UI designs for both web and mobile platforms. You’ll work closely with Product, Growth, and Development teams, ensuring designs are both user-friendly and conversion-focused.

This is a maker’s role with ownership — you’ll lead design execution for projects, run UX research, and mentor junior designers while staying close to the craft.

Key Responsibilities

1. Design End-to-End User Experiences

• Create wireframes, high-fidelity designs, and interactive prototypes for mobile and web.
• Translate user needs & business goals into clear, functional, and delightful experiences.
• Ensure design consistency across all user-facing touchpoints.

2. Champion User-Centered Design

• Conduct user research, interviews, and usability testing to validate design decisions.
• Map user journeys and identify friction points to improve.
• Incorporate feedback and data insights into iterative design improvements.

3. Collaborate Across Teams

• Work closely with Product Managers to understand feature requirements.
• Partner with Developers to ensure designs are built accurately and smoothly.
• Support Marketing with campaign visuals and landing page designs when needed.

4. Elevate the Brand Experience

• Maintain and evolve the CraftMyPlate Design System.
• Bring a premium, celebratory feel to every design.
• Ensure visual storytelling reflects our brand personality.

5. Mentor & Support the Team

• Provide feedback and guidance to junior designers and interns.
• Share best practices, new tools, and emerging design trends.
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Required Skills & Experience

• 2+ years in UI/UX or Product Design (B2C experience preferred).
• Strong portfolio showcasing end-to-end design process and impact.
• Proficiency in Figma and modern prototyping tools.
• Strong understanding of mobile-first & responsive design principles.
• Experience with UX research and usability testing.
• Ability to balance creativity with business goals.
• Excellent communication skills for cross-functional collaboration.
• Startup experience is a strong plus; food, catering, or e-commerce industry experience is a bonus.

Why Join Us

• Impact: Your work will directly shape how thousands experience their celebrations.
• Growth: Work in a high-velocity environment where your skills evolve fast.
• Ownership: Lead designs from concept to launch.
• Culture: Join a team that values creativity, speed, and excellence.

Location: Hyderabad (In Office)

Function: Product Management

Type: Full-time

About CraftMyPlate

CraftMyPlate is building India’s most trusted catering-tech platform, streamlining bulk food ordering for events, families, and corporate gatherings. From curated platters to fully customizable menus, we make large-scale ordering simple, transparent, and delightful—for both consumers and kitchen partners. We're a fast-growing startup solving real-world operational chaos in food ordering through tech, and are now looking for a sharp, execution-focused Product Manager to join our core team.

Role Overview

As a Product Manager at CraftMyPlate, you’ll own key products and features across our marketplace stack—customer ordering experience, vendor tools, and internal ops automation. You’ll drive end-to-end product thinking: from discovery and definition to delivery and optimization. You’ll be a key bridge between business, design, engineering, and operations, ensuring the right problems are solved in the right way.

Key Responsibilities

• Own the full product lifecycle: define strategy, prioritize roadmaps, write specs, ship features, and measure success.
• Understand business deeply: collaborate with sales, ops, and marketing to identify pain points, process gaps, and monetization opportunities.
• Translate complexity into clarity: write clear product requirements, create wireframes, and drive user stories that engineering can execute on.
• Work closely with design and engineering to build intuitive, scalable user experiences for both customers and vendor partners.
• Build for efficiency: automate internal workflows that reduce human dependency and improve operational throughput.
• Analyze product performance: define metrics, instrument dashboards, and make data-driven decisions to refine product iterations.
• Drive cross-functional alignment: ensure key stakeholders across supply, demand, support, and tech are aligned before launches.
• Manage trade-offs across timelines, tech constraints, and user experience to ship MVPs that move the business forward.

Minimum Requirements

• 2–4 years of experience in product management or adjacent roles (tech, consulting, operations, growth).
• Experience building products in marketplaces, consumer apps, or operationally heavy domains.
• Hands-on with tools like Figma, Notion, Jira, and Mixpanel (or equivalent).
• Strong written communication and structured thinking—can write a clear PRD, an intuitive flow, and a logical product spec.
• Comfort working in high-velocity, ambiguous startup environments.
• Analytical mindset; ability to break down metrics and drive insights.
• Passion for solving real-world problems with technology and simplicity.

Bonus (Preferred Qualifications)

• Prior experience in foodtech, e-commerce, logistics, or vendor marketplaces.
• Exposure to no-code tools, internal dashboards, or process automation.
• Worked closely with engineering teams and understand dev life cycles.
• Experience with ClickUp, PostHog, Zapier, or other internal stack tools we use.

Why Join Us?

• Be part of a high-ownership, mission-driven team shaping the future of catering-tech.
• Opportunity to lead products with 0-to-1 and 1-to-10 scale scope.
• Deep exposure to full-stack business thinking—tech, ops, sales, and support.
• Work directly with the founder and leadership on strategic priorities.
• Build for real India: solve hard problems that touch thousands of meals every week.

We seek an adept and skilled UI/UX Engineer to create and mold an exceptional, user-oriented product and experience tailored for our customers. Your primary tasks will revolve around resolving user experience issues and crafting visual elements. You will possess the ability to make purposeful design choices and seamlessly transform user journeys into intuitive interactions. The perfect candidate will be a visionary with a flair for design, proficient in communication to grasp project requirements, and deliver meticulously crafted user designs and experiences.

Requirements:-

• Develop Devin's Design System, which includes:
• Creating a visual identity system that aligns with our brand identity.
• Emphasizing the use of reusable components during the design process.
• Crafting a comprehensive style guide.
• Collaborate with the product team to comprehend business objectives and transform them into tangible elements, such as:
• Information architecture (UX) to ensure a well-organized user experience.
• User journeys and app flows (UX) to map out the user's interactions and experiences.
• Low-fidelity designs and wireframes (UI) to outline the initial design concepts.
• High-fidelity designs (UI) for detailed and polished visual representations.
• Work closely with the QA and Engineering teams to verify the proper implementation of the designs.
• Identify and troubleshoot UX issues by utilizing instrumentation tools and conducting regular customer reviews.
• Present and justify design decisions, ensuring they align with the overall design roadmap and follow fundamental principles like color theory and visual weight.
• Effectively communicate how the creative vision will contribute to achieving the company's objectives.
• Ensure that the designs are responsive and compatible with all devices, including Web, Tablet, and Mobile platforms.