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Indore, Ludhiana · 5 - 14 years · ₹6L - ₹15L / yr · Profitable · Posted 3 Oct 2025
Job Title: Sales & Marketing – Power Transformers Division
Location: Indore / Ludhiana
Experience Range: 5 to 14 Years
Qualification: Degree/Diploma in Electrical Engineering
About the Role:
We are seeking an experienced Sales & Marketing professional for our Transformers Division, specializing in Power Transformers and related products. The role involves driving business growth, managing client relationships, and handling the complete sales cycle from lead generation to order execution and collections.
Product Range:
- Power Transformers up to 200 MVA and 400 kV
- Generator Transformers
- Unit Auxiliary Transformers
- Special Application Transformers
Key Responsibilities:
- Sales & Business Development
- Achieve assigned sales and collection targets as per business plan.
- Generate leads, attend cold calls, and develop new business opportunities.
- Conduct sales presentations and distribute product catalogues to decision makers in SEBs, EPCs, Consultants, and Industrial groups.
- Participate in negotiations on specifications, payment terms, and timelines.
- Customer Relationship Management
- Build and maintain strong relationships with Utilities, Electrical Consultants, EPC contractors, and Industrial customers.
- Liaise with customers regularly to ensure timely communication of order changes and requirements.
- Provide timely resolution of client queries during pre-sales, execution, and post-sales stages.
- Execution & Coordination
- Document customer specifications and forward to relevant departments.
- Work closely with the Project Management Cell to ensure order execution within timelines.
- Support planning and execution teams for timely dispatch of finished goods.
- Collections & Controls
- Ensure timely collections as per established processes through proactive follow-ups.
- Market Intelligence & Strategy
- Stay updated on regional market developments and competitor activities.
- Provide insights on market trends, customer feedback, and potential opportunities for new markets or product diversification.
- Undertake pre-qualification work with high-volume customers and ensure successful approvals.
Desired Experience & Skills:
- 5–14 years of frontline Sales & Marketing experience, preferably in tendering-oriented businesses.
- Prior exposure to Power Transformers sales or similar capital equipment is highly desirable.
- Strong network with State Electricity Boards, Utilities, Consultants, EPC contractors, and Industrial customers.
- Technical orientation for selling capital goods products.
- Willingness to travel extensively for business development and customer interactions.
- Strong communication, negotiation, and relationship management skills.

