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Role and Requirements
· Managing sales distribution and growth for Hotchaa! in retail – MT and GT
· Come with good knowledge, understanding and relationships with GT and MT market in India, specifically Mumbai
· Understand way of working for FMCG product growth – distribution, listing, promotions, merchandising
· Establish sales objectives and targets by forecasting and developing monthly sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products; work to achieve set sales targets along with marketing team
· Identify and build the right retail partnerships online and offline to drive sales for Hotchaa! products
· Manage relationships and engagement with channel partners (online and offline) including analyzing sales potential, SKU rationalization, pricing and promotion decisions and trend forecasting
· Conduct frequent trade visits to gain valuable insights on stock movement, monthly trends and tweak strategy accordingly.
· Build and nurture relationships with retailers and distributors, discuss their needs and assess the quality of the company’s relationship with them
· Develop and implement new sales initiatives, strategies and programs to capture key demographics
· Provide sales support to distribution partners and work closely on POS promotions / shelf displays / marketing / visibility strategy along with marketing inputs
The main objective is to increase the presence of our products in Category A stores across Mumbai.
There will be 2 people in your team, to help you achieve this.
You will have to lead this team to:
1. identify the right stores for our products to be placed
2. Visit the store and explain our product to storekeepers
3. Book orders for the products
4. Work on stock updation data from stores
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