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2 candid answers
Arpita Das
Posted by Arpita Das

Remote, Bengaluru (Bangalore) · 3 - 6 years · Raised funding · Remote friendly · Posted 13 Sep 2026

B2B Marketing
growth marketing
Demand generation
account based marketing
enterprise marketing
+34 more

Growth Marketing Manager — Enterprise


ABOUT THE ROLE

We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.


This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands-on role in a small team — you build these systems yourself.


WHAT YOU WILL DO?

  • Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
  • Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
  • Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
  • SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
  • Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
  • Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
  • Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
  • Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
  • Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.


WHAT WE ARE LOOKING FOR?

  • 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
  • Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
  • Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
  • Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
  • Strong with spreadsheets, dashboards and light no-code automation. SQL is a bonus, not a filter.
  • Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
  • Clear written English, and the judgement to start from context rather than a brief.
  • Willing to be measured on pipeline influenced.


BONUS POINTS

  • B2B enterprise or regulated-industry experience
  • Account-based marketing
  • Developer marketing or technical community work
  • An informed opinion on how large language models surface brands
  • Enough HTML and CSS to unblock yourself
  • Exposure to both Indian and international markets.
  • Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.
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