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Job description

Designation : Performance Marketing Executive / Manager

Location : Hyderabad

About the company

Founded in 2023, Craft My Plate is a bulk food booking, delivery, and service platform catering to events of all sizes—from intimate gatherings of 10 guests (and soon even smaller!) to large-scale events hosting up to 1,500 people. We partner with a carefully curated network of chefs, caterers, and kitchens to deliver seamless, high-quality food experiences.

Over the past 12 months, we’ve grown 3x in revenue and expanded our team by 2.5x, all while operating exclusively in Hyderabad. With ambitious plans ahead, we’re building the foundation for rapid scale—and we’re looking for driven individuals who want to grow with us and help shape the future of Craft My Plate.

Roles & Responsibilities

This role is for someone who owns revenue through paid marketing, not just campaigns.

Your success is not measured by clicks or impressions — it’s measured by ROI, CAC, and revenue growth.

You will be expected to think like a business owner, not an execution-only marketer.

Core Responsibility: Make Ads Profitable - turn them into our business leads

You will:

• Own end-to-end paid marketing performance
• Decide budget allocation across channels
• Continuously improve ROI and scalability

If performance drops, you investigate. If something works, you scale it responsibly.

What You’ll Do (In Depth)

1. Paid Media Ownership

• Manage and scale ads across:
• Google Search, Display & YouTube
• Meta (Facebook & Instagram)
• LinkedIn (for B2B, if applicable)
• Structure accounts properly:
• Campaign → Ad Set → Creative logic
• Control bids, audiences, creatives, and placements
• Shut down low-performing campaigns quickly

Funnel Thinking (Very Important) - You don’t stop at leads.

You will: Track user journey from Ad → Landing Page → Lead → Sale

• Identify drop-offs and fix them
• Work with sales to understand:
• Lead quality
• Conversion timelines
• Revenue attribution

Conversion Rate Optimization (CRO)

• Improve conversion rates at every step
• Run structured A/B tests on:
• Creatives & copies
• Headlines & CTAs
• Landing pages & forms
• Reduce cost without sacrificing quality

Data, Tracking & Attribution

Ensure accurate tracking across platforms

Work with:

• GA4
• Google Tag Manager
• Meta Pixel & Conversion APIs
• Validate data — no blind trust in dashboards
• Build clarity on true ROI, not just platform-reported numbers

Budgeting & Scaling

• Plan monthly and quarterly spends
• Forecast performance before scaling
• Balance growth vs efficiency
• Control wastage and improve unit economics

Reporting & Insights

Share clear, honest performance reports

Explain:

• Why performance went up or down
• What actions were taken
• What is planned next
• Translate data into business decisions

What We Expect From You

Hard Skills

• Strong hands-on experience in performance marketing
• Deep comfort with numbers and analysis
• Practical understanding of:
• CAC, LTV, ROAS, Payback Period
• Experience managing significant ad budgets
• Strong Excel / Google Sheets skills

Mindset & Ownership

• ROI-first thinking
• Comfortable taking accountability
• Fast decision-maker backed by data
• No dependency on constant supervision

Nice to Have (Not Mandatory)

• Startup or scale-up experience
• Exposure to CRM & marketing automation
• Experience aligning marketing with sales teams

How You’ll Be Measured

• Revenue growth driven by paid marketing
• Improvement in ROI and CAC month-on-month
• Predictability and scalability of campaigns
• Clarity and ownership in reporting

Apply Link : https://forms.gle/ddxTCoi7GU6PHVZD9

Hands-on experience in leading R2R function for US based Company, Restaurant Accounting. · Should have experience in R365, US GAAP accounting and Financial Statement preparation. · Should be able to lead client meetings, Business review calls. · Work with US counterparts in driving key process initiatives. · Manage and publish daily, weekly, and monthly performance scorecards. · Manage and own the process SLAs agree with client. · Able to interpret Financial Statements to help Executive team to make decisions. · Conduct, monthly, quarterly, and annual one-on-one with team and perform the year end appraisal and performance management. · Should be an Individual contributor. · Managing client experience. · Team management skills. · Subject Matter Expert.

B Com Graduate with 7-8 years of work experience having 3-5 years of team and client management experience. • Strong analytical skills and problem-solving skills. • Proactive, takes initiative, self-motivated, team player. • Strong stakeholder management and interpersonal skills. • Extensive understanding of financial trends both within the company and general market patterns. • Business acumen, Analytical approach, understanding of general business development and operations. • Prior experience in similar BPO/Shared Service Function of MNC. • Should have experience in US Accounting. • Should have excellent communication skills and client interaction experience. • Maintain general ledger, post transactions in R365. • Strong willingness to learn and grow. • Should be willing to work in US Shifts. • Can join immediately. • Should work from Office.

Key Responsibilities :

- Design, develop, and maintain applications using Java and Kotlin

- Write clean, scalable, and efficient code

- Build and consume RESTful APIs and microservices

- Participate in all phases of the software development lifecycle

- Work with databases like MySQL, PostgreSQL, or MongoDB

- Collaborate with cross-functional teams including Product, QA, and DevOps

- Conduct unit testing and assist in code reviews

- Troubleshoot and debug applications

- Ensure application performance, security, and scalability

Required Skills :

- Strong programming experience in Java (Core/Advanced)

- Experience in Kotlin

- Solid understanding of OOP concepts, design patterns, and data structures

- Experience with frameworks such as Spring Boot, Ktor, or Android SDK

- Proficient in building and consuming RESTful APIs

- Familiarity with Git, JIRA, and CI/CD tools

- Basic knowledge of unit testing frameworks like JUnit or Mockito

Title: Sr. Database Developer

 Experience: 6 – 8 years

 Department:Information Technology

 Classification:Full-Time

 Location:Hybrid in Hyderabad,India (3daysonsite and 2 days remote)

Job Description:

We are seeking a highly skilled Senior Database Developer to lead the design, development, and

optimization of enterprise-grade databases using MicrosoftSQL Server. The ideal candidate will

also have hands-onexperience with MS Excel and MS Access, particularly in building data models,

reports, and automation tools that support business operations.

Job Responsibilities:

 Design,develop,andmaintain complexSQL Server databases, stored procedures,views,and

functions.

 Optimize database performance throughindexing,query tuning,and

 capacity planning.

 Develop andmaintain Excel-based tools andreports using advanced formulas,pivot tables,

and VBA macros.

 Modernize legacyMSAccess applications andmigrate data to SQL Server

 where appropriate.

 Collaboratewith application developers to supportintegrations and data pipelines.

 Implementdata governance, security,andbackupstrategies.

 Documentdatabase architecture, workflows,and technicalspecifications.

 Provide mentorship to junior developers and contribute to code reviews and best practices.

Required Skills:

 Bachelor’s degree inComputerScience,InformationTechnology,or a related field.

 5 -8 years of experience indatabase development using SQL Server.

 Proficiency in T-SQL,SSIS, SSRS, andSQL Server ManagementStudio (SSMS).

 Strong experiencewith MSExcel(includingVBA) and MSAccess.

 Familiarity with data migration, ETL processes, and jobscheduling.

 Excellent analytical,problem-solving,andcommunication skills

Preferred Skills:

 Experiencewithcloud platforms like AzureSQL or AWSRDS.

 Knowledge ofPower BI,SharePoint,or other reporting tools.

 Experiencewith MySQL

 Exposure to Agile methodologies and DevOps practices

 Exposure to insurance, consumer benefits,or COBRA domains.

Job Title: Senior AI Engineer 

Job Summary: 

We are seeking experienced Senior AI Engineers to join our AI team and drive the design, development, and deployment of cutting-edge AI solutions. You will work on exciting projects, such as sentiment analysis for support tickets, automated data insights, conversational interfaces, and zero-touch planning using AI. This role requires close collaboration with cross-functional teams, including Product and Data Engineering, to deliver impactful AI-driven features that transform our platform. 

Key Responsibilities: 

• Design, develop, deploy, and maintain ML models and AI infrastructure. 
• Collaborate with cross-functional teams to integrate ML models into production workflows. 
• Utilize AWS services, including Sage Maker and Bedrock, for model deployment and real-time monitoring. 
• Implement and manage CI/CD pipelines to ensure efficient and reliable model deployment. 
• Stay updated with the latest advancements in machine learning and AI best practices. 
• Monitor and optimise model performance, addressing issues related to scalability and efficiency. 
• Troubleshoot and resolve problems related to ML models and infrastructure. 

Requirements: 

• 5+ years of professional experience with Python programming. 
• Hands-on experience with Machine Learning Operations (MLOps). 
• Proven expertise in data engineering and ETL processes. 
• Strong knowledge of AWS services, including Sage Maker 3wand Bedrock. 
• Proficiency in setting up and managing Docker and CI/CD pipelines. 
• Experience with large language models (LLMs) and prompt engineering. 
• Familiarity with model performance monitoring and optimization techniques. 
• Strong problem-solving skills and the ability to work in a fast-paced, collaborative environment. 

Gather requirements by identifying user needs and recommend solution to clients.

Develop user requirement document, functional specification, user guide and training material for solutions.

Act as a liaison between development team and stakeholder throughout the implementation.

Support implementation, user acceptance testing and training activities (when required).

Analyzing, developing and proposing enhancements to current business processes, reports and applications in order to optimize system effectiveness.

Provide support in pre-sales activities with sales and marketing team, activities included analysis on RFP, provide business proposal, conduct system demo.

What you’ll need?

Candidate must at least possess a Bachelor’s Degree in IT and Business majors preferred.

Prefer a minimum of 2 years’ experience analyzing business requirements and translating them into functional requirements but fresh graduate is encouraged to apply.

Must possess good knowledge of the software development life cycle (SDLC), practical understanding of information technology and have the ability to conceptually relate technology to business’ needs.

Effective communication skills to collaborate with stakeholders and technical teams.

Retail domain knowledge would be a strong advantage.

1. 1.5+ Years of experience in .net, asp.net and C#, WCF/API and REST services.
2. Hands on experience with CSS, Javascript and JQuery.
3. Strong knowledge in OOPS concepts.
4. Knowledge of T SQL with Sql server 2008 R2/2012 including Stored Procedures, Triggers & User Defined Functions.
5. Good to have CSS3 and HTML5 knowledge.
6. Good communication Skills are required.

Role Description:

• Design, build, and maintain applications using Node.JS
• Hands-on working on various Azure PAAS services.
• Good problem solving abilities along with strong understanding of Data structures, various design patterns & algorithms.
• Enhance existing services and applications to increase availability, reliability, and scalability in a microservices environment
• Work across the engineering team to build new features and services at scale
• Improve engineering tooling, process, and standards to enable faster, more consistent, more reliable, and highly repeatable application delivery
• Remain engaged with latest technology trends and understand operational challenges to continually evolve application delivery processes and platform components
• Support platform technology decisions based on performance metrics and operational SLAs
• Provide guidance and best practices around security for applications and platform infrastructure

Qualifications:

• 3+ years software development experience using Node.JS
• Must have experience & understanding of working on Azure PAAS services.
• Strong understanding of Azure PAAS services like Services, Service Bus, etc.
• Exposure/understanding of JavaScript frameworks like Angular.JS/React.JS is added advantage.
• Experience with database and cloud technologies
• Understand the benefits of microservices, but also understand the challenges they bring and current trends on how to address those challenges
• Strong written and verbal communication skills
• BS degree in Computer Science or equivalent, Master’s degree preferred.

MINIMUM REQUIREMENTS

TECHNOLOGIES YOU’LL NEED TO KNOW