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Bengaluru (Bangalore)
1 - 3 yrs
₹6L - ₹8L / yr
Content Marketing
Product Marketing
Business cases
Target audience
JOB DESCRIPTION
NOTE: Immediate joiner
Product Marketer
We are a B2B SaaS Healthcare startup working with leading Radiologists and Diagnostic Centres innovating in the realms of AI/ML, Radiology, and Digital Transformation. With a clientele comprising some leading healthcare brands across India and US, we’re striving to fast-track innovation across the healthcare industry. Join us to work on intelligent health care products that will shape the Medical technological landscape through the next decade!
(Visit https://www.synapsica.com/" target="_blank">https://www.synapsica.com/ to know more about the company.)
(Visit https://www.synapsica.com/" target="_blank">https://www.synapsica.com/ to know more about the company.)
Job Description
As a Product Marketer, a B2B SaaS Healthcare startup working you’re expected to
Be an expert on our buyers’ and users’ problems, workflows, concerns and daily frustrations around Healthcare SaaS and Radiology based Technology
Be an expert on Synapsica’s products
Reconcile the above two by translating product features into customer benefits
Position Synapsica as the first entrant of its kind in the marketplace
Tactical, day-to-day expectations from the Product Marketer are:
Interview buyers and users to deeply understand their problems and challenges
Interview happy customers and create case studies, testimonials (video or written) to be used across the website and elsewhere
Create sales enablement collateral like product presentations, cheatsheets, tech-specs, battlecards
Keep the website and other collateral updated to reflect all product features accurately
Help other teams in Marketing with channel/campaign/target-audience specific messaging guidelines
Write PR releases, blogs, guest blogs and publish + syndicate them
Plan and execute the launch of new product features
Use market, competitor and value-based research to establish product pricing
Speak about and present the product to internal and external audiences
Work with Product Management to refine in-app content
Skills
Communication skills: It’s important that you have a very high standard of written and spoken communication skills.
Time management and Collaborative skills: This role will work with Marketing teams, Design team, Engineering, Sales and Customer Success, therefore it is important to have great time management and people collaboration skills.
Self-Learning: You’ll have access to a lot of mentoring, but it’s always better if you’re an incredible self-learner who can either Google or reach out to the right people to learn more about a subject.
Comfort in an unstructured environment: We are trying to disrupt the Healthcare Tech field for Radiology centres with first of its kind AI/ML solutions, which means we’re constantly coming across new situations where we don’t know the answers yet. It’s important that you can look at an unstructured problem, give it some structure, and chart a robust path forward.
You’re hardworking, planned and punctual
Respectful of peers and juniors by default, and can disagree with a point-of-view with data & empathy, but without disagreeing with the person
Requirements
2 to 4 years of SaaS product marketing experience, but quality of experience is far more important than years of experience
First hand experience of setting up on page SEO in previous work experience
You’re deeply familiar with the usual SaaS tools like Zoho (or any marketing automation and CRM tool), Google Analytics, Hotjar, etc
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Remote, Bengaluru (Bangalore)
2 - 5 yrs
₹8L - ₹15L / yr
Marketing
Product Marketing
Customer Retention
Customer Acquisition
Growth Hacking
+1 more
Key Responsibilities
- There are two main responsibilities of the role:
- to increase the overall top line by increasing the application rate(optimizing the funnel)
- ensuring more users are retained post the first consumption cycle.
- Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
- Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
- Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
- Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.
- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes
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