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ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelors degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills :

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analysing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS AND WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India’s most diversified Non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Who we are : 

At Twin, we specialize in Meter Mix Dispensing, Automotive Fluid Filling, and Robotic Dispensing. With over 30 years of industry leadership, we design cutting-edge machines that make manufacturing smarter and more efficient.

We are looking for a Service Engineer to join our team. If you enjoy problem-solving, working with high-tech machines, and helping customers get the best out of their equipment, this could be the perfect opportunity for you.

But, what you’ll be doing?

We are seeking a highly motivated Junior/Trainee Design Engineer to join our team. This role is ideal for fresh graduates or professionals with up to 2 years of experience who are eager to learn and grow in the field of design engineering.

Key Responsibilities:

• Assist in designing and developing mechanical components, assemblies, and systems.
• Work with CAD software (Solid Edge, SolidWorks, AutoCAD, BricsCAD, etc.) to create 2D/3D models and technical drawings.
• Conduct design calculations, feasibility studies, and material selection.
• Collaborate with senior engineers to modify and optimize designs for manufacturability and performance.
• Support prototype development and testing.
• Prepare documentation, reports, and presentations related to design projects.
• Stay updated with industry trends, design standards, and emerging technologies.

Requirements:

• Education: Bachelor’s or Master’s degree in Mechanical Engineering, Design, or Mechatronics (1st Class Preferred).
• Experience: 0-2 years in a design engineering role (internships/training experience considered).

Technical Skills:

• Proficiency in CAD software like Solid Edge, SolidWorks, AutoCAD, BricsCAD, etc.
• Strong understanding of mechanics, materials science, and thermodynamics.

Soft Skills:

• Excellent problem-solving, analytical abilities, and attention to detail.
• Strong communication and teamwork skills.
• Willingness to learn and take on new challenges.

Why Join Us?

• Opportunity to work on real-world projects and develop technical expertise.
• Hands-on training and mentorship from experienced engineers.
• Career growth and development opportunities in a supportive environment.

If you are a passionate and driven individual looking to build a career in design engineering, we encourage you to apply!

Ready to Apply?

If you’re interested in working with cutting-edge technology and helping customers succeed, we’d love to hear from you. Apply now and take the next step in your career with us.