digital marketing executive

at Scalelot Technologies

digital marketing executive

Scalelot Technologies

Company

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digital marketing executive

at Scalelot Technologies

Posted by Dhara Khengar

0 - 2 yrs

₹0.5L - ₹3L / yr

Surat

Skills

Digital Marketing

We are seeking a highly motivated and creative individual to join our marketing team as a Digital Marketing Executive. The ideal candidate will be passionate about digital marketing, possess strong analytical skills, and have a good understanding of various digital marketing channels and techniques.

Key Responsibilities:

Social Media Management:

Develop and implement social media strategies to increase brand awareness and engage with the target audience.
Create and schedule engaging content across various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
Monitor social media channels for trends and opportunities to engage in relevant conversations.
Analyze social media metrics and generate reports to track performance and optimize strategies.

Content Marketing:

Collaborate with the content team to create compelling and SEO-friendly content for blogs, website, email campaigns, etc.
Optimize content for search engines and ensure it aligns with the overall digital marketing strategy.
Utilize content marketing tools and platforms to distribute content effectively and reach the target audience.

Email Marketing:

Plan and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions.
Segment email lists based on demographics, behavior, etc., to deliver targeted and personalized campaigns.
Monitor email deliverability, open rates, click-through rates, and other key metrics to optimize campaign performance.

SEO (Search Engine Optimization):

Conduct keyword research to identify opportunities for improving website ranking and driving organic traffic.
Optimize website content, meta tags, and other on-page elements to improve search engine visibility.
Monitor website performance using SEO tools and make recommendations for continuous improvement.

Paid Advertising:

Assist in managing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, etc.
Monitor campaign budgets, performance metrics, and ROI to optimize ad spend and achieve business goals.
Stay updated on the latest trends and best practices in digital advertising.

Requirements:

Bachelor's degree in Marketing, Communications, or related field.
Proven experience or internship in digital marketing roles is a plus.
Strong understanding of digital marketing concepts and techniques.
Proficiency in social media management tools, email marketing platforms, and SEO tools.
Excellent written and verbal communication skills.
Ability to work independently and as part of a team in a fast-paced environment.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creative thinking and problem-solving skills.

Key Responsibilities:

Social Media Management:

Develop and implement social media strategies to increase brand awareness and engage with the target audience.
Create and schedule engaging content across various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
Monitor social media channels for trends and opportunities to engage in relevant conversations.
Analyze social media metrics and generate reports to track performance and optimize strategies.

Content Marketing:

Collaborate with the content team to create compelling and SEO-friendly content for blogs, website, email campaigns, etc.
Optimize content for search engines and ensure it aligns with the overall digital marketing strategy.
Utilize content marketing tools and platforms to distribute content effectively and reach the target audience.

Email Marketing:

Plan and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions.
Segment email lists based on demographics, behavior, etc., to deliver targeted and personalized campaigns.
Monitor email deliverability, open rates, click-through rates, and other key metrics to optimize campaign performance.

SEO (Search Engine Optimization):

Conduct keyword research to identify opportunities for improving website ranking and driving organic traffic.
Optimize website content, meta tags, and other on-page elements to improve search engine visibility.
Monitor website performance using SEO tools and make recommendations for continuous improvement.

Paid Advertising:

Assist in managing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, etc.
Monitor campaign budgets, performance metrics, and ROI to optimize ad spend and achieve business goals.
Stay updated on the latest trends and best practices in digital advertising.

Requirements:

Bachelor's degree in Marketing, Communications, or related field.
Proven experience or internship in digital marketing roles is a plus.
Strong understanding of digital marketing concepts and techniques.
Proficiency in social media management tools, email marketing platforms, and SEO tools.
Excellent written and verbal communication skills.
Ability to work independently and as part of a team in a fast-paced environment.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creative thinking and problem-solving skills.

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About Scalelot Technologies

Founded :

2019

Type :

Products & Services

Size :

20-100

Stage :

Raised funding

About

Scalelot is a software development company in India that provides mobile app, website development, digital marketing, graphics design & UI/UX design services.

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