We are seeking a highly motivated and creative individual to join our marketing team as a Digital Marketing Executive. The ideal candidate will be passionate about digital marketing, possess strong analytical skills, and have a good understanding of various digital marketing channels and techniques.
Key Responsibilities:
- Social Media Management:
- Develop and implement social media strategies to increase brand awareness and engage with the target audience.
- Create and schedule engaging content across various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
- Monitor social media channels for trends and opportunities to engage in relevant conversations.
- Analyze social media metrics and generate reports to track performance and optimize strategies.
- Content Marketing:
- Collaborate with the content team to create compelling and SEO-friendly content for blogs, website, email campaigns, etc.
- Optimize content for search engines and ensure it aligns with the overall digital marketing strategy.
- Utilize content marketing tools and platforms to distribute content effectively and reach the target audience.
- Email Marketing:
- Plan and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions.
- Segment email lists based on demographics, behavior, etc., to deliver targeted and personalized campaigns.
- Monitor email deliverability, open rates, click-through rates, and other key metrics to optimize campaign performance.
- SEO (Search Engine Optimization):
- Conduct keyword research to identify opportunities for improving website ranking and driving organic traffic.
- Optimize website content, meta tags, and other on-page elements to improve search engine visibility.
- Monitor website performance using SEO tools and make recommendations for continuous improvement.
- Paid Advertising:
- Assist in managing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, etc.
- Monitor campaign budgets, performance metrics, and ROI to optimize ad spend and achieve business goals.
- Stay updated on the latest trends and best practices in digital advertising.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience or internship in digital marketing roles is a plus.
- Strong understanding of digital marketing concepts and techniques.
- Proficiency in social media management tools, email marketing platforms, and SEO tools.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinking and problem-solving skills.

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Job Summary:
The HR Specialist supports HR operations including recruitment, employee relations, payroll, benefits administration, and compliance. The role ensures smooth HR processes and promotes a positive work environment.
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Experience: 2- 4 yrs
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OJ Commerce (OJC), a rapidly expanding and profitable online retailer, is headquartered in Florida, USA, with a fully-functional office in Chennai, India. We deliver exceptional value to our customers by harnessing cutting-edge technology, fostering innovation, and establishing strategic brand partnerships to enable a seamless, enjoyable shopping experience featuring high-quality products at unbeatable prices. Our advanced, data-driven system streamlines operations with minimal human intervention.
Our extensive product portfolio encompasses over a million SKUs and more than 2,500 brands across eight primary categories. With a robust presence on major platforms such as Amazon, Walmart, Wayfair, Home Depot, and eBay, we directly serve consumers in the United States.
As we continue to forge new partner relationships, our flagship website, www.ojcommerce.com, has rapidly emerged as a top-performing e-commerce channel, catering to millions of customers annually.
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