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digital marketing executive
digital marketing executive
Scalelot Technologies's logo

digital marketing executive

Dhara Khengar's profile picture
Posted by Dhara Khengar
0 - 2 yrs
₹0.5L - ₹3L / yr
Surat
Skills
Digital Marketing

We are seeking a highly motivated and creative individual to join our marketing team as a Digital Marketing Executive. The ideal candidate will be passionate about digital marketing, possess strong analytical skills, and have a good understanding of various digital marketing channels and techniques.

Key Responsibilities:

  1. Social Media Management:
  • Develop and implement social media strategies to increase brand awareness and engage with the target audience.
  • Create and schedule engaging content across various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
  • Monitor social media channels for trends and opportunities to engage in relevant conversations.
  • Analyze social media metrics and generate reports to track performance and optimize strategies.
  1. Content Marketing:
  • Collaborate with the content team to create compelling and SEO-friendly content for blogs, website, email campaigns, etc.
  • Optimize content for search engines and ensure it aligns with the overall digital marketing strategy.
  • Utilize content marketing tools and platforms to distribute content effectively and reach the target audience.
  1. Email Marketing:
  • Plan and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions.
  • Segment email lists based on demographics, behavior, etc., to deliver targeted and personalized campaigns.
  • Monitor email deliverability, open rates, click-through rates, and other key metrics to optimize campaign performance.
  1. SEO (Search Engine Optimization):
  • Conduct keyword research to identify opportunities for improving website ranking and driving organic traffic.
  • Optimize website content, meta tags, and other on-page elements to improve search engine visibility.
  • Monitor website performance using SEO tools and make recommendations for continuous improvement.
  1. Paid Advertising:
  • Assist in managing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, etc.
  • Monitor campaign budgets, performance metrics, and ROI to optimize ad spend and achieve business goals.
  • Stay updated on the latest trends and best practices in digital advertising.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience or internship in digital marketing roles is a plus.
  • Strong understanding of digital marketing concepts and techniques.
  • Proficiency in social media management tools, email marketing platforms, and SEO tools.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Creative thinking and problem-solving skills.


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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Scalelot Technologies

Founded :
2019
Type
Size :
20-100
Stage :
Raised funding
About
Scalelot is a software development company in India that provides mobile app, website development, digital marketing, graphics design & UI/UX design services.
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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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