business analyst

About Kontrah Labs

Kontrah Labs is a performance marketing agency that works with premium D2C and ecommerce brands across India. We help brands scale profitably through data-driven advertising, creative testing, and conversion-focused growth strategies.

We're looking for a Performance Marketing Specialist who can independently manage and optimize Meta and Google Ads accounts while collaborating closely with clients, creatives, and strategy teams. This role is for someone who enjoys solving performance challenges, thrives in fast-paced agency environments, and takes ownership of results.

What You'll Actually Do

This is not a coordination role. You'll be inside ad accounts every day making decisions that directly impact client growth.

Campaign Strategy & Execution

• Build, launch, and manage Meta Ads and Google Ads campaigns end-to-end
• Manage ecommerce, lead generation, and conversion-focused campaigns
• Create scalable account structures across Meta and Google
• Set up audiences, placements, bidding strategies, budgets, and creative testing frameworks
• Plan and execute testing roadmaps for accounts under management

Optimization & Performance Management

• Monitor account performance daily
• Analyze CTR, CPM, CPC, CPA, ROAS, MER, Frequency, Conversion Rate, and other key metrics
• Identify winning opportunities and scale them profitably
• Diagnose performance drops and recommend corrective actions
• Manage budgets efficiently across multiple client accounts
• Continuously improve campaign performance through data-backed experimentation

Creative Strategy Collaboration

• Work closely with designers and content teams to develop high-performing creatives
• Translate performance insights into actionable creative briefs
• Analyze competitor ads, market trends, and consumer behavior
• Identify creative fatigue and recommend fresh testing angles
• Understand what makes winning ad creatives work and how to replicate success

Client Communication

This role is client-facing.

• Join weekly client review calls
• Present campaign performance confidently and clearly
• Explain strategies, results, and recommendations without jargon
• Respond professionally to client communications
• Manage expectations and proactively flag risks or opportunities
• Build trust through transparency and data-driven decision making

AI-First Workflow

At Kontrah Labs, AI is part of how we work.

You'll be expected to:

• Use ChatGPT, Claude, Gemini, or similar tools daily
• Use AI for research, reporting, copywriting, analysis, and ideation
• Build prompt workflows that improve efficiency and quality
• Use AI creative tools to accelerate testing and production
• Stay updated on emerging AI tools and bring useful ideas to the team

If a task can be completed better and faster with AI, we expect you to know how.

Must-Have Requirements

Experience

• 2–3 years of hands-on paid media experience
• Minimum 2 years of agency-side experience managing multiple client accounts
• Proven experience managing Meta Ads and Google Ads accounts independently
• Experience handling monthly ad spends across multiple accounts

Platform Expertise

• Strong expertise in Meta Ads Manager
• Strong expertise in Google Ads (Search, Shopping, Performance Max)
• Understanding of audience strategy, attribution, bidding, scaling, and conversion optimization
• Familiarity with GA4, Meta Pixel, Conversion API, and tracking fundamentals

Skills

• Strong communication and presentation skills
• Excellent problem-solving mindset
• Strong analytical thinking and decision-making ability
• Understanding of ad creatives and creative testing frameworks
• Comfortable interpreting data and translating it into action
• Good Google Sheets / Excel skills

AI Adoption

• Active daily user of AI tools such as ChatGPT, Claude, Midjourney, Gemini, Perplexity, or similar
• Able to demonstrate real AI workflows used in daily work

Nice to Have

• Experience working with D2C or ecommerce brands
• Experience with Shopify brands
• Familiarity with landing page optimization and CRO principles
• Exposure to creative strategy and copywriting
• Experience managing premium or high-AOV brands

What We Don't Care About

• Marketing degrees
• Big agency names on your resume
• Certifications without practical experience

We're more interested in what you've actually done.

Who You Are

• You take ownership instead of waiting for instructions
• You're curious and naturally investigate problems
• You communicate proactively
• You think in systems, not just tasks
• You care about details and execution quality
• You enjoy learning and improving continuously

What You'll Get

• Direct ownership of real client accounts
• Exposure to premium D2C and ecommerce brands
• Direct mentorship from experienced performance marketers
• Hands-on experience across strategy, creative, reporting, and client management
• Remote-first work environment
• Fast growth opportunities as the agency scales
• Small team with high ownership and zero politics

Role Summary:

Front-end Developer who would contribute towards building a highly flexible and scalable front-end by bringing deep core technology expertise.

Job Description:

- Ensure proper offline access using service workers and PWA

- Develop components which are SEO friendly

- Have experience in server-side rendering

- Drive evolution of application performance

- Ensure project scalability by having good project architecture

Skill Requirements:

- Good experience in HTML5, CSS3, JS - React

- React native

- Angular - Redux exposure - Have handled service workers and PWA caching and updates - CSS pre-processors knowledge like sass - Knowledge of webpack, parcel, grunt etc.

-Knowledge of pre-processors like SASS/LESS, CSS-Modules.

- Architecting and automating the build process for production, using task runners or scripts (Gulp / Grunt)

-Have an eye for good UI/UX, Progressive Web Apps, Responsive Design

-Interested in writing code, actively experimenting along with learning new things.

Individual applying to the role should ideally have the following attributes

-Passionate about Frontend Development and continually follow the platform & innovations

-Strong and innovative approach to problem solving and finding solutions

-Interested in working on fast-paced

- Excellent communicator (written and verbal, formal and informal)

- Flexible and proactive/self-motivated working style with strong personal ownership of problem resolution

- Ability to multi-task under pressure and work independently with minimal supervision.

- Ability to prioritize when under pressure.

Key Responsibility Areas:

• Develop tools and applications by producing clean, efficient code.
• Determine operational feasibility by evaluating analysis, problem definition, requirements, solution development and proposed solutions
• Perform validation and verification testing and debud code.
• Work collaboratively with others to achieve goals
• Experience working in an agile environment

Required Skills:

• Experience in implementing Object-Oriented Python, Django.
• Good understanding on Django
• Experienced in interfacing with *third party API’s using REST
• Worked with varieties of Relational Databases (RDBMS) like SQLite, MySQL, PostgreSQL.
• Experience in Version Control with Git and Bitbucket.
• Experience with JIRA the development progress and tracking deadlines of the project

• Strong in design patterns like MVI, MVVM, MVP and MVC.
• Good understanding of IPC, AIDL etc.
• Strong in Architecture Components like ViewModel, Navigation Graph, Room DB etc.
• Knowledge of KOIN/Hilt, CoRoutines, LiveData and Retrofit.
• Good at JUnit test case development & Automation verification.
• Good to have Experience in Android Application development that has both Java and C implementation.
• Good in Analytics and Communication