Financial Controller

Job Title : SEO & Digital Marketing Specialist - (Web3 Product/Organization) (SMO, SEO, Meta Ads / Promotions Ads / PPC)

Experience : 2+ Years

Location : Noida Sector 18

Working Days : 6 Days (Monday to Friday WFO + Saturday WFH)

Job Summary :

We are looking for a results-driven SEO & Digital Marketing Specialist with hands-on experience in Web3 products/organizations. The ideal candidate will be responsible for enhancing online visibility, executing SEO/SMO strategies, managing paid campaigns, and driving growth through effective digital marketing initiatives.

Key Responsibilities :

• Develop and implement SEO strategies (on-page, off-page, technical) to increase organic traffic.
• Plan and execute SMO strategies to strengthen brand presence across social platforms.
• Manage and optimize paid ad campaigns (Meta Ads, Promotion Ads, PPC, Google Ads) for maximum ROI.
• Conduct keyword research, competitor analysis, and performance tracking for continuous improvement.
• Work with CMS platforms (excluding WordPress) to publish, update, and optimize content.
• Collaborate with Web3 product/organization teams to create tailored marketing campaigns.
• Stay updated with Web3 industry trends, SEO algorithms, and ad platform updates.

Mandatory Skills :

• SEO (on-page, off-page, technical)
• SMO (social media optimization & engagement)
• Paid Ads (Meta Ads, Promotion Ads, PPC, Google Ads)
• CMS management (any CMS except WordPress)
• Proven experience in Web3 products/organizations marketing

About us: At myEZcare, we provide a complete enterprise end-to-end solution for B2B providers helping and providing care to seniors and children with behavioural health issues. We believe innovation and technology is the only way to improve the quality of care and contribute our help and support to the companies involved in this noble journey of caring and giving.

We are a Software as a service provider, with an emphasis on developing advanced solutions using cutting-edge technology and bringing innovation to changing lives. We are hiring for multiple positions for expansion in the global market.

Roles and Responsibilities :

• Evaluating business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions.
• Leading ongoing reviews of business processes and developing optimization strategies.
• Staying up-to-date on the latest processes and IT advancements to automate and modernize systems.
• Excellent verbal and written communication skills in English are a must.
• Conducting meetings and presentations to share ideas and findings.
• Performing requirements analysis.
• Documenting and communicating the results of your efforts.
• Effectively communicate your insights and plans to cross-functional team members and management.
• Establish the development processes and audit and guide the team to follow the standards.
• Working closely with clients, technicians, and managerial staff.
• Providing leadership, training, coaching, and guidance to junior staff.
• Allocating resources and maintaining cost efficiency.
• Ensuring solutions meet business needs and requirements
• Prioritizing initiatives based on business needs and requirements
• Managing competing resources and priorities.

Desired Candidate Profile: A .NET Fullstack Developer with at least 5 years of experience, who thrives on challenges. In this position, you will be responsible for creating high-quality testable code and working with Analysts and Designers to analyze customer requirements. We are looking for individuals who can think out of the box and do not hesitate to go above and beyond to keep up with a fast-paced environment. To succeed in this role you should have a natural analytical way of thinking and be able to come up with creative solutions.

• Proficient in the following technologies: .Net Core, Angular JS, NodeJS, ASPNet MVC, JQuery, AJAX, Webservices/API, SQL Server.
• Proficient in AngularJS is a must.
• Excellent skill in writing queries and SQL Development.
• Experience in Scrum and agile methodologies.
• Exceptional analytical and conceptual thinking skills.
• Preferably prior experience with CI/CD automation and Jenkins.
• Prior experience in working with multi-tenant nested architecture and Microservices.
• Prior experience in working with product development for Healthcare applications based on US healthcare preferred

Perks and Benefits

• Health Insurance
• Remote work

At Upswing, we are a passionate and self-driven team of thinkers who aspire to build the rails to connect the legacy financial sector with financial innovators through a simple and powerful banking-as-a-service (BaaS) platform.

We’re building our platform putting the focus on pragmatism, reliability, and maintainability. We believe that keeping the engineering complexity under control is key to preserving the development productivity and long-term evolution of a platform.

To bring this vision to life, we are building the infrastructure using Microservices architecture using the latest set of technologies that are also fun to work with such as Java, Scala, Postgres, Akka, Kafka with a completely automated DevOps pipeline from the get-go using tools like Chef, Jenkins, Grafana, Graylog.

We are looking for motivated engineers who will be working in a highly creative and cutting edge technology environment to build a world-class financial services suite.

Why you should join us:

• You will redefine the financial services landscape for India in the coming years.
• Be part of a core Engineering team that will create innovative and scalable Fintech solutions.
• Work with passionate and experienced engineering, product & business workforce that believes in teamwork, and that helps fast-track your learning on solving complex technical challenges.
• We are funded by the leading fintech VC `QED Investors` and other established Founders and Executives of awesome Indian companies.

What you will do if you join us:

• Propose solutions to solve complex system architecture challenges and actively lead the end-to-end development of the system.
• Create robust, flexible, consistent, and easy-to-use APIs
• Continuously strive for performance improvements, code reusability, and readability

You should have:

• Tech or a higher degree in computer science or a related field.
• 1+ years of experience working on the back-end development for complex distributed systems who are willing to adopt any Programming language as per the requirement.
• Familiarity with any of the following – Java, C++, Scala, Kotlin, and frameworks like Spring, Play, Hibernate, Django, etc.
• Good understanding of Algorithms, Data Structure, OOP, Design patterns, Parallel programming, Multithreading concepts & Event-Driven Systems.
• Experience with Relational databases such as MySQL, PostgreSQL, Oracle, or any NoSQL database.

It’s a plus if you have:

• Familiarity with cloud platforms like AWS, Azure, or Google Cloud
• Worked on Micro-services architecture

• Must have applied knowledge of Python and trending data libraries.
• Experience on Python Backend Development framework like Flask, Django etc.
• Must have experience working on AWS (Lambda, EC2, S3, API Gateway etc).
• Must have experience working on SQL optimization and performance tuning.
• Nice to have technical knowledge in any ETL/ BI Tools (Datastage, Informatica, Alteryx, Microstrategy, RDM, MDM etc.

The ideal candidate will be responsible for developing high-quality WIFI applications. They will also be responsible for designing and implementing testable and scalable code.

Job requirement and Skills

• Embedded development in C/C++ on Linux
• Experience with WiFI chipsets (Atheros / Qualcomm / Broadcom)
• Worked with WiFi drivers and WiFi stack
• Strong debugging skills

Experience

• Minimum 5-10 years of experience
• Educational Qualifications: BE/ME
• Experience developing RRM, SON features in WiFi will be great .

Technical Skills: (must have)

• Excellent Angular 5+, NodeJS, Typescript programming skills

• Strong HTML/HTML5/JavaScript skills
• Sound understanding of MVC, MVVM, JSON, and data binding

• Hands-on experience with implementing Angular best practices (e.g. project structure, module organisation, naming convention, etc.)

• Hands-on experience with Web APIs (e.g. HTTP protocols, AJAX and REST)

• Hands-on experience of using browser events and various data types like arrays and objects, JSON, forms, closures and modules, including the use of debugging tools

• Hands-on with CSS3 and sound understanding of cross browser inconsistencies and responsive frameworks

• Experience in integrating with third party JavaScript libraries and frameworks like jQuery

• Experience with Templating

Additional Skills: (nice to have)

• Knowledge of standard authentication systems such as OAuth2, JWT and SSO

• Knowledge of WebSockets is an added advantage
• Experience with version controlling tools e.g. Git
• Experience with developing browser extensions

PRINCIPAL ACCOUNTABILITIES
Key accountability of Sr.FED will be to plan, develop, maintain and optimise codebase for web app and browser extensions of MyLOFT.

• Planning and Development
• Design Planning of the functional App in coordination with software development team
• Develop and Deliver front-end applications and browser extensions
• Develop and Integrate custom modules and components with functional app
• Writing tested, idiomatic, and documented JavaScript, HTML, and CSS
• Integrate existing template or pure HTML in angular
• Work closely with HTML developer and UI designer to deliver pixel perfect dynamic Frontend UI

• Work closely with back-end team to build and integrate REST API
• Integration with external web services e.g. Google APIs
• Testing and Maintenance
• Follow best practices for testing and maintenance to ensure that codebase is executable, readable and easy to maintain

• Ensure that security and versioning of the codebase is maintained
• Write and maintain technical documentation for ready reference
• Post Launch Optimisation
• Periodically participate in code review and refactoring to improve app performance
• Participate in user feedback sessions to identify and understand user requirements
• Beta/Marketability Tests (for POCs)
• Coordinate with development team to evaluate technical feasibility of new requirements
• Build prototypes/POCs
• Actively participate in relevant technical forums
• Participate in training and knowledge sharing initiatives

We are looking for a person that is a skilled full-stack iOS mobile app developer, is fun and inspiring to work with, and is passionate about our mission. There are a lot of opportunities to further develop your own skills through future enhancements. Experience in the respective profile is required but the willingness to learn in a fast-paced environment is a must.