Workato Integration Engineer

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can

independently manage and execute the overall marketing function. This role requires a

strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal

teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand

building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

Job Title: Videographer (Content Creation, Shooting & Editing)

Location: Pune

Experience: 4–6 years

About the Role

We are looking for a talented Videographer to create engaging and high-quality video content for food, lifestyle, and hospitality brands. The role involves end-to-end video production — from planning and shooting to editing and delivering creative content for social media and marketing campaigns.

Key Responsibilities

Content Creation & Production

• Plan, shoot, and edit video content for digital platforms and brand campaigns.
• Capture high-quality visuals of food, interiors, events, and lifestyle moments.
• Adapt videos for multiple platforms (Instagram, YouTube, LinkedIn, etc.).

Creative Development

• Collaborate with the marketing team to conceptualize storytelling ideas.
• Suggest new formats, transitions, and editing styles to enhance engagement.

Editing & Post-Production

• Edit raw footage into polished, narrative-driven videos.
• Perform sound design, color correction, text overlay, and motion effects.
• Maintain consistent visual style and brand aesthetics.

Event Coverage

• Shoot events, pop-ups, collaborations, and influencer activities.
• Deliver highlight reels and real-time behind-the-scenes content when needed.

Team Collaboration & Execution

• Work closely with marketing and social media teams to align content with brand strategy.
• Manage camera equipment, lighting, and shoot logistics independently or with vendors.

Asset Management

• Maintain an organized video library of raw footage and edited content.
• Ensure timely backups and accessibility of all digital assets.

Requirements

• 4–6 years of experience in videography and video editing (preferably in F&B, lifestyle, or digital-first environments).
• Proficiency in Adobe Premiere Pro, Final Cut Pro, After Effects, or similar software.
• Strong knowledge of social-first video formats and trends (Instagram Reels, YouTube Shorts, etc.).
• Hands-on experience with DSLR/mirrorless cameras and basic lighting setups.
• Excellent sense of storytelling, framing, and editing.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Selection Process

Final selection will include completion of a short on-site assignment.

• Proven experience in sales for 1-2 years in SaaS industry.
• Strong knowledge of the product and its functionalities, including lead management, reporting, and data enrichment.
• Results-driven attitude with a focus on achieving and exceeding lead generation targets.
• Excellent communication skills, both written and verbal.
• Experience with using lead management tools like Linkedin Sales Navigator, Lusah and Apollo etc.

To be successful in this role, one must have min. 3 - 7 years of experience in a start-up/product-based software development firm who started his career as a technical recruiter and gradually grew to the stage of handling teams & stakeholders.

Roles & Responsibilities:

• The role is someone needs to contribute 50% IC & 50% team handling.
• Succession Planning & workforce forecast.
• Must ensure the sufficient workforce is available based on business needs at all times.
• Should execute the overall end-end recruitment process with the hiring Manager's & the stakeholder's, must ensure the task is successfully completed either as a Team or IC on a need basis.
• Go-getter person & should be flexible to grow and change in a rapid environment.
• Should be more organized as a team and ready to roll off your sleeves as needed to execute things in different verticals of HR department.

• Min. 3 - 7 years of experience in Technical Recruitment.
• Must have worked in a product based / start-up only are eligible.
• Should have experience in handling Stakeholders & must have exposure in working with Management.
• Should have experience in hiring Tech stacks like Java, Angular, Devops, testing, ABAP and non-tech like PM, BA, Consultants, support, sales etc from Junior to Senior level.
• Expertise in Boolean & X-ray search.
• talented in Headhunting & harvesting.
• Should have handled a team of at least 3 people.
• The right fit is someone who can source quality & qualified sources rather more than quantity.

Good to have:

• EE Functional Knowledge and experience in QAD Implementation
• EE Customization experience
• ICT knowledge.
• Hands-on with QRF
• Qxtend handling knowledge
• Knowledge on Automotive / FMCG / Medical Devices / Industrial Manufacturing domains
• Good oral and written communication

Responsibilities:

• Techno-Functional consultant.
• Should be able to handle the tickets assigned on their own.

Are you a hands-on, flexible contributor who is comfortable operating in a fast-paced relationship culture? Then read on:

What you need to have: