Web Designer cum Digital Marketer

Hiring for AGM- Performance Marketing at EaseMyTrip.com

Location-Gurugram- Sec-32

Experience - 10-15 Years in Performance Marketing

6 Days Working

Preffered candidate from Travel Industry

About The Role

The AGM- Performance Marketing at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages.

Preferred Candidate Profile:

• Educational Background: Holds a degree in Marketing, Business Administration, or a related field.
• Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.
• Analytical Skills: Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.
• echnical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.
• Strategic Thinker: Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.
• Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.
• Problem Solving: Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives.
• Adaptability: Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors.
• Goal-Oriented: Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.
• Team Player: Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.

• Company Overview

EaseMyTrip commenced its operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging its B2B2C channel, the company commenced operations in the B2C (business to customer) distribution channel in 2011by primarily focusing on the growing Indian middle class population’s travel requirements. With our presence in the B2B2C and B2C channels, we were able to commence operations in the B2E (business to enterprise) distribution channel in 2013 with the aim of providing end-to-end travel solutions to corporates. Our presence in three distinct distribution channels provide us with a diversified customer base and wide distribution network. We believe that the strength of our brand, the quality of our services, our user-friendly websites (www.easemytrip.com and www.easemytrip.in), android and iOS based mobile applications (EaseMyTrip), our customer centric approach, as well as our efficient marketing programs have enabled us to develop significant market share in the domestic airline ticket business in India. In Fiscal 2019, GoAir, and SpiceJet, recognized us as amongst the top travel partners in terms of revenue and passenger count. The strength of our brand has increased significantly over the years. Our technology-enabled infrastructure and systems have enabled us to operate and maintain an efficient and lean organization related to the size of our operations. We have not required any equity infusion subsequent to our original incorporation requirements, and we have historically financed our working capital requirements and the expansion of our business and operations primarily through funds generated from our operations and debt financing.

Job Responsibility:

• Manage digital advertising campaign activities: Setup, traffic, manage and optimize online ad campaigns, campaign modification as per request, campaign scheduling, targeting and monitoring its performance.
• Day to day campaign optimization by focusing on conversion and other performance metrics.
• Reporting of the campaign performance metrics on timely basis to various stakeholders.
• Sustaining present clients for further business opportunities.
• Shall take lead in achieving monthly delivery target on existing publishers
• Strategizing execution of different campaigns across various verticals.
• Interaction with agencies/ad networks to plan and run campaigns.

Job Requirements:

• Prior experience of managing CPL/CPI/CPR/CPT/CPS Campaign Delivery & Optimization in US/RU/CA/UK/UAE/SA/JP/KR preferred.
• Working knowledge of tracking platform (hasoffers, affise etc)
• Excellent English Communications skills – written & verbal.

Job Summary

We are looking for a driven and result-oriented Sales Executive to promote and sell our EdTech products and services. The ideal candidate will be responsible for generating leads, converting prospects into customers, and building long-term relationships with students, parents, schools, or institutions.

Key Responsibilities

• Identify and generate new sales leads through calls, emails, field visits, and digital platforms
• Counsel students/parents or institutional clients on suitable courses and solutions
• Achieve monthly and quarterly sales targets
• Conduct product demonstrations and presentations (online/offline)
• Follow up with leads and maintain a strong sales pipeline
• Maintain accurate records of customer interactions in CRM
• Collaborate with marketing and academic teams to improve conversions
• Handle customer queries and resolve concerns professionally
• Stay updated with EdTech products, course offerings, and industry trends

Required Skills & Qualifications

• Bachelor’s degree in any discipline (MBA in Sales/Marketing is a plus)
• 0–3 years of experience in sales (EdTech experience preferred)
• Excellent communication and interpersonal skills
• Strong negotiation and persuasion abilities
• Target-driven and self-motivated mindset
• Comfortable with calling, follow-ups, and CRM tools
• Ability to work in a fast-paced, performance-driven environment

Preferred Skills

• Experience in B2C/B2B EdTech sales
• Knowledge of online learning platforms and digital education
• Experience handling students, parents, or institutional clients

We are looking for passionate and highly driven Academic Counselors to join our dynamic team. The ideal candidate will play a pivotal role in guiding students in their upskilling journey by recommending suitable courses in Data Science and other emerging Tech domains. If you have a flair for sales, excellent communication skills, and a passion for education, we'd love to meet you.

MINIMUM 1 year of ED TECH SALES experience required.

Responsibilities:

• Counsel prospective learners via phone, email, or in-person to help them understand the value and benefits of our tech programs.
• Drive sales conversion by identifying student needs and recommending suitable programs.
• Manage the complete sales cycle: lead qualification, counseling, follow-ups, and closure.
• Maintain accurate records of leads, interactions, and outcomes using CRM tools.
• Meet or exceed monthly targets and KPIs.
• Provide detailed course information, industry insights, and address queries effectively.

Requirements:

• Bachelor's degree in any field.
• MINIMUM 1 year of ED TECH SALES experience required.
• Excellent verbal and written communication skills in English.
• Strong interpersonal skills with the ability to influence and negotiate.
• Self-motivated and target-driven with a problem-solving attitude.
• Tech-savvy and comfortable working in a fast-paced environment.

Preferred Qualifications:

• Prior experience in selling Data Science, Tech, or Professional Certification Courses is a plus.
• Knowledge of CRM software (e. g., Salesforce, Zoho) preferred.

HYPERION EPM, HYPERION FINANCIAL REPORTING, oracle EPM, EPBCS, ODI, EPM, FCCS, DMEE, EPMA, SQL, PYTHON SCRIPTING, MAXL, MIGRATION, OPTIMIZATION, DRM, XMLA, smart view, IMPLEMENTATION

Desired Candidate Profile

• MBA in HR
• 5-7 years relevant work experience in TA in a fast paced organization
• Excellent communication skills
• Ability to be comfortable with a high volume workload and not be afraid to "roll up your sleeves"
• Ability to identify problems and drive appropriate solutions
• Strong management skills
• Ability to manage multiple priorities simultaneously
• Excellent organizational and interpersonal skills    

DUTIES & RESPONSIBILITIES 

• Own & lead full cycle development: design, implementation, testing & debugging for an automotive product.
• Create conceptual system designs, assess risks, conduct design trade studies, and develop a product that meets feature requirements for integrating sensor, processing and software systems. 
• Lead innovative system development projects with responsibility for achievement of cost, schedule, and technical requirements, with an eye toward technology maturation, transition, and follow on work. 
• Generate comprehensive engineering documentation.
• Responsible for end-to-end system firmware development to include power management, boot loaders, scheduling, RTOS and /or bare metal implementations.
• Troubleshoot and resolve complex software problems in embedded real-time systems.
• Source code development, review & maintenance (C/C++).
• Dive into & take ownership of critical design issues.
• Analyse & propose solutions for performance bottlenecks.
• Address all aspects of technology readiness, including manufacturability. 
• Help build robust methodology and processes to deliver the technology to products. 

REQUIRED SKILLS & EXPERIENCE 

• Experience in embedded architecture, external interfaces, product constraints, along with ability to develop architectures / features that meet these constraints while providing new value for the platform. 
• Experience in system architecture, operating system, device architecture, hardware design.
• Strong background in software methodology & full cycle development (Design, implementation, testing & debugging).
• Expertise in embedded microcontrollers’ architecture.
• Expertise in software designing and programming in C/C++ is a must.
• Algorithm modelling, benchmarking, implementation & digital signal processing.
• Understanding of hardware & software co-verification & emulation platforms
• Experience in understanding hardware, clock-level issues, bridges, delays, interrupts, clock gating, polling etc. 
• Experience with lab instrumentation like oscilloscope, logic/ protocol for debugging embedded systems at HW level. 
• Bachelors | Masters degree in Computer Science or Electronics &  Communication engineering with 2-5 years of relevant experience is a must.

·       Primarily responsible for working on various service requests related to maintaining database security (roles, privileges, authentication), creating schema and copying data

·       Work on installation, configuration, creation and administration of HP Vertica database clusters and AWS RDS MySQL database.

·       Work with platform, product and other support teams to participate in release and change management processes to implement new features/functions as well support mandatory patches or upgrade activities on weekends.

·       Responsible for database performance tuning, query tuning and database operations including migration and upgrade.

·       Plan and implement periodic upgrades of database schema and perform testing and verification of released database schema upgrades.

·       Configure and manage database backup and restore, participate in Disaster Recovery

·       Create and maintain documentation, procedures and best practice guides for database deployment and maintenance.