VP – Business Development

We are seeking a dynamic and results-oriented Digital Marketing Executive to join our team. The ideal candidate will have a minimum of one year of experience in digital marketing and a proven track record of success. This role involves developing and executing digital marketing campaigns to achieve business objectives.

 Responsibilities: 

1) Campaign Management: Plan, create and execute digital marketing campaigns on Google Search, Google Display Network, Linkedin and Meta platforms.

2) Lead Generation: Develop and implement lead generation strategies to drive high-quality leads across various industries, with a special emphasis on real estate.

3) Performance Marketing: Monitor and optimize campaign performance to achieve maximum ROl.

4) Analytics and Reporting: Analyze campaign data using Google Analytics, generate insights, and provide comprehensive reports to stakeholders.

5) Content Ideation and Calendar: Assist in creating content calendars and ideation for clients' social media pages.

6) Social Media Growth: Contribute ideas for the growth and enhancement of clients' social media pages.

7) Industry Research: Stay updated with the latest trends and best practices in digital marketing and apply this knowledge to enhance campaign performance.

8) Client Management: Work with multiple clients across diverse industries, ensuring their digital marketing needs are met effectively.

9) ROAS campaigns & E-commerce campaigns - Should have knowledge of these type of campaigns too

10) In-depth knowledge of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and web analytics

11) Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search visibility

Curate and manage a content calendar for social media platforms (Meta, X, LinkedIn, Instagram, etc.)

12) Leverage web analytics tools (GA4, GSC, etc.) to track and analyze campaign performance, and optimize strategies accordingly

 Requirements: 

1) Minimum of 1 year of experience in digital marketing.

2) Strong understanding of digital marketing concepts and strategies.

3) Excellent communication and interpersonal skills.

4) Proficiency in using social media platforms and digital marketing tools.

5) Ability to work independently and as part of a team.

6) Basic knowledge of SEO, SEM, and PPC.

 Tools and Technologies: 

1) Proficiency in digital marketing tools (SEMrush, GA4, GSC, Google Ads, Meta Ads Manager, etc.)

2) Familiarity with content management systems (CMS) and email marketing platforms

Experience with project management and collaboration tools

 Preferred Qualifications: 

1. Degree in Marketing, Communications, or Any degree.

2. Experience in content creation and management.

3. Knowledge of analytics tools (Google Analytics, etc.)

 We are committed to fostering a diverse and inclusive workplace and welcome applications from both male and female candidates. 

 If you are a passionate and driven individual with a proven track record in digital marketing, we encourage you to apply.

Company Overview

A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.

Work Description: 

• Achieve company sales targets using paid marketing channels
• Google : Search, YouTube, Adwords, GDN, Affiliate
• Social : Facebook, Instagram
• Marketplace : Amazon, Flipkart, healthcare and women platforms
• Obsessive  focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
• Lead video content marketing using creatives, audiences, A/B tests
• Build cross-platform FUNNELS to implement retargeting strategies
• Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp 
• Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
• Sharp focus on hyper-growth yet achieve profitable unit economics
• Accountable for digital marketing from strategy to execution

Candidature requirements: 

• 7+ years of digital marketing experience in performance marketing with digital first brand
• Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates 
• Video-content-led online marketing added plus
• Deep expertise in performance marketing especially using remarketing strategies
• Strong analytical mindset with data driven decision making
• Highly digital tools savvy to drive performance
• Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment

Why & Who should consider :

Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives. 

Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession. 

1. Excellent Communication Skills required
2. Minimum 6 months in international sales process or 1 year in customer support

Perks

• Salary On 1st
• Incentives upto 1 lakhs

Looking for a passionate Production Support Lead and team player who wants to learn, contribute and bring fun & energy to the team. We are a friendly startup where we provide opportunities to explore and learn a lot of things(new technology/tools etc.,) in building quality products using best-in-class technology.

Responsibilities :

·  Customer Relationship Management

·   Incident Management. Manage ticket queue and resolve it in timely manner.

·   Analyzing the incidents and either responding to the end user with a solution or escalating it to the other IT teams.

·  Troubleshoot minor and major system problems in a timely manner and escalate to L3 support when necessary.

·  SLA Management

·  Develop and maintain accurate technical and user documentation.

·  Working with QA to ensure the quality and timing of new release deployments.

Skills/Experience :

·  Strong analytical and problem-solving skills and interest in learning new things will be the key.

·  Excellent interpersonal skills handling internal and external customers

·  About 3 years of professional experience in providing product support in leading BFSI sector organisations

·  Experience in any DB (SQL/noSQL)

·  Testing Exposure will be an added advantage

• 5+ years of experience in software development.
• At least 2 years of relevant work experience on large scale Data applications
• Good attitude, strong problem-solving abilities, analytical skills, ability to take ownership as appropriate
• Should be able to do coding, debugging, performance tuning, and deploying the apps to Prod.
• Should have good working experience Hadoop ecosystem (HDFS, Hive, Yarn, File formats like Avro/Parquet)
• Kafka
• J2EE Frameworks (Spring/Hibernate/REST)
• Spark Streaming or any other streaming technology.
• Java programming language is mandatory.
• Good to have experience with Java
• Ability to work on the sprint stories to completion along with Unit test case coverage.
• Experience working in Agile Methodology
• Excellent communication and coordination skills
• Knowledgeable (and preferred hands-on) - UNIX environments, different continuous integration tools.
• Must be able to integrate quickly into the team and work independently towards team goals

• Take the complete responsibility of the sprint stories’ execution
• Be accountable for the delivery of the tasks in the defined timelines with good quality
• Follow the processes for project execution and delivery.
• Follow agile methodology
• Work with the team lead closely and contribute to the smooth delivery of the project.
• Understand/define the architecture and discuss the pros-cons of the same with the team
• Involve in the brainstorming sessions and suggest improvements in the architecture/design.
• Work with other team leads to get the architecture/design reviewed.
• Work with the clients and counterparts (in US) of the project.
• Keep all the stakeholders updated about the project/task status/risks/issues if there are any.

• Looking for 2+ Years of Java Developers.
• Looking for Immediate joiners.
• Application development experience in Spring Framework, Spring MVC ,Spring Boot.
• Experience in designing and developing microservices.
• Experience in data structures.

• You will own a functional area - from product conception to its delivery to customers
• You will be designing and coding independently in multiple tech components related to your functional area
• You will also need to develop a deep understanding of non-functional requirements, such as reliability and availability, scale, horizontal scalability, etc., over time and make tech stack decisions accordingly
• You will also be actively mentoring our junior engineers. You need to someone who owns the codebase quality
• We are looking for seasoned engineers who are quality conscious, product thinkers, business cognizant and smart – not just coders
• Engineers get to significantly amplify the impact of their efficient work or creations with the scale that startups operates at
• Love the Startup Hustle? You have come to the right place!

Requirements:

• 2+ years of deep expertise with JavaScript (Node.js) and any objected oriented high level proprietary or open source language with strong programming constructs
• Substantial experience in building complex and scalable solutions
• Strong problem solving skills
• Good understanding of data structures & algorithms and their space & time complexities
• Strong technical aptitude and a good knowledge of CS fundamentals
• Hands-on experience working with Databases and Linux platform
• Strong object oriented design skills, ability to apply design patterns, and an uncanny ability to design intuitive module and class-level interfaces
• Experience in Consumer facing apps - Analytics SDKs integrations, Marketing SDKs integrations, Performance optimisation, SQL databases
• Should have developed and delivered successful mobile app projects
• Experience with Devops including Docker, AWS, Serverless

Perks

• Opportunity to start from scratch
• Flexible and cool work environment - Startup work culture
• Young and dynamic team
• Offsites
• Regular game and hangout sessions every week

• 6+ years of relevant engineering work experience and 2+ hands-on management experience.
• Experience with architectural patterns of large, high-scale applications.
• Experience building and leading platforms is a must. Experience with SOA/Microservices with Node.js and Golang is a plus
• Retained, mentored and hired senior engineers and leaders with a track record of building productive engineering teams.
• Been actively involved in setting product strategy.
• Entrepreneurial drive and have hands-on experience in creating products which solve user’s problems

➢    Expert in React JS with about 4 years of experience

➢    Experience in using libraries like D3, Material UI, style sheets and theme management

➢    Should be able to understand requirements & design, develop efficient React JS Code, should have used tools to automate the test and deployment to production

➢    Should have good knowledge on REST APIs, Error handling and writing Unit and Integration Tests

➢    Knowledge of Java is desirable

Responsibilities

➢    Understand the Visual Designs, Functional Requirements and come up with the design/components needed to build the user interface.

➢    Work with Visual Designers to understand the graphic design patterns, themes, and implement in a structured way in the product front end

➢    Work with server side microservices team to develop the JSON contracts

➢    Develop efficient React JS code to implement these requirements

➢    Automate the testing and deployment of these components to production