Business Analyst

This role is with Nimuki, an Indian premium kidswear brand and a venture by the founders of Purrple Orryx. While this position is being advertised through the Purrple Orryx profile on Cutshort, the selected candidate will be working exclusively with Nimuki.

About Nimuki

Nimuki is a premium Indian kidswear brand for children aged 3–7 years. We focus on stylish, comfortable, and high-quality clothing for modern families. We are launching in Kolkata and plan to expand across India.

At Nimuki, we are building a strong brand and community, not just selling products. We believe in doing things thoughtfully and maintaining high standards.

Why We Are Hiring

In our early stage, growth will come mainly through social media, influencer collaborations, and building trust with parents—not through paid advertising.

We are looking for someone who can take ownership, bring ideas, and work independently. If you enjoy building something from scratch and taking initiative, this role is for you.

Key Responsibilities

1. Social Media Management

• Manage Nimuki's Instagram account end-to-end.
• Post content, Stories, Reels, captions, hashtags, and respond to DMs.
• Follow the content calendar created with the Creative Director.
• Reply to comments and messages on the same day.
• Track performance such as reach, shares, saves, and engagement.
• Suggest new content ideas and trends that fit the brand.

2. Influencer & Creator Partnerships

• Find and connect with mommy bloggers and parent creators, mainly in Kolkata.
• Reach out, negotiate, and manage gifting and affiliate collaborations.
• Explain Nimuki's brand story and guidelines to creators.
• Track the performance of influencer campaigns.
• Build long-term relationships with top-performing creators.

3. WhatsApp Community Management

• Manage Nimuki's WhatsApp community for our founding families.
• Share new launches, exclusive previews, and engage with members.
• Ensure every interaction creates a positive brand experience.
• Coordinate with the General Manager on order updates and customer delight initiatives.

4.Work with the General Manager to build relationships with:

• Premium preschools and daycares.
• Kids' play areas and family entertainment centres.
• Pediatric clinics and wellness centres.
• Art, music, sports, and swimming classes.

Your role will be to build partnerships, manage communication, and ensure everything is executed smoothly.

5. Reporting

• Share weekly updates on social media growth, influencer activities, WhatsApp community, and partnership progress.
• Provide monthly recommendations on what is working and what can be improved.
• Take ownership and proactively share updates without waiting to be asked.

What This Role Is Not

Before applying, please note:

• This is not a paid advertising role. Running Google or Meta ads is not the focus.
• This is not a content creation role. The Creative Director will lead the creative direction; you will manage execution and distribution.
• This is not a remote position. Being based in Kolkata is mandatory.
• This is not a role where daily tasks will be assigned. You are expected to manage your own work and priorities.

What We Are Looking For

Must-Have Requirements

• Experience working with a D2C (Direct-to-Consumer) brand.
• Good understanding of Instagram and how to build an engaged community.
• Hands-on experience with influencer outreach and collaborations.
• Comfortable managing WhatsApp communities and customer conversations.
• Based in Kolkata.

Preferred Skills

• Existing connections with mommy bloggers or parent influencers in Kolkata.
• Experience using affiliate tools like UpPromote, Cuelinks, or similar platforms.
• Understanding of the Indian D2C market and customer behaviour.
• Ability to read Instagram Insights and use data to make decisions.
• Experience with offline partnerships and brand collaborations.

We Would Love Someone Who

• Shares updates without being reminded.
• Brings solutions and ideas instead of only pointing out problems.
• Enjoys building and growing a brand from the ground up.
• Treats the brand with ownership and care.
• Pays attention to quality in every interaction, whether it's a DM, caption, or influencer communication.

If you are excited about building a growing kidswear brand and love creating meaningful connections with customers and communities, we'd love to hear from you.

ROLE & RESPONSIBILITIES:

• Pipeline ownership – Drive qualified opportunities from first meeting to close.
• Discovery & demos – Run high-impact discovery calls and demos, often tailored with Engineering & CS.
• Pilots that win – Steer complex pilots with flawless follow-through, project management across internal teams and prospects.
• Negotiation & closing – Go toe-to-toe with legacy vendors, show Company’s value, and win.
• Implementation partnership – Ensure a smooth go-live with Engineering & Solutions.
• Mentorship – Help existing AEs level up in enterprise sales, joining as a senior persona when needed.
• CRM & process excellence – Instill rigor for pipeline visibility and repeatability.
• Voice of the customer – Champion customer feedback to shape Product & GTM.
• Future team-building – Hire and scale the North America AE org over time.

IDEAL CANDIDATE:

• 6+ years of experience selling B2B SaaS to US customers.
• Previous experience selling to Mid-Market and Enterprise customers: Closed Enterprise deals, $75k+ ACV, ideally $100k+.
• Prior experience in coaching/managing junior AEs is a strong plus.
• Ability to build, manage and motivate a team.
• Prior success as one of the first AEs at a startup; comfortable working in a fast-paced, early-stage startup environment.
• Track record of consistently beating your quota.
• Solid hustle and entrepreneurial mindset; Thrive under the uncertainty that comes with an early-stage setup.
• Strong project management skills and proactiveness, given the long sales cycle and pilot (free trials) heavy nature of deals.
• Strong first-principles understanding of sales processes (e.g. MEDDPICC).
• Self-driven individual with high ownership and strong work ethic.
• Previous entrepreneurial experience is a huge plus.
• Not taking yourself too seriously.

PERKS, BENEFITS AND WORK CULTURE:

• Variable: Based on performance
• ESOPs (for full time roles)
• Remote (USA)

BENEFITS (FOR FULL-TIME ROLES):

• Health insurance
• Generous vacation policy
• Learning and development budget
• Team events and company offsites
• Maternity and Paternity benefits
• Company Laptop
• Friday game nights

Sales Team Leader Duties and Responsibilities

• Assist Managers in Sales Strategy Development. ...
• Keep Informed of New Products and Services. ...
• Recruit, Train, and Coach the Sales Team. ...
• Delegate Tasks and Set Deadlines. ...
• Set Sales Targets and Motivate Sales Team. ...
• Prepare Sales Reports.

Job Summary:

Greenie Startup is seeking a highly motivated and experienced Backend Developer to join our team. The ideal candidate should have a strong understanding of NodeJS, Distributed Systems, MongoDB, React, and other backend languages. The candidate will be responsible for designing, developing, and maintaining backend applications for our platform.

Responsibilities:

●     Develop and maintain backend services using NodeJS, MongoDB, and other backend languages

●     Design and develop RESTful APIs for the platform

●     Work with the team to develop scalable and fault-tolerant distributed systems

●     Implement Authentication, Identity Management, and Authorization mechanisms for the platform

●     Collaborate with the front-end team to integrate the backend services with the user-facing application

●     Write clean and maintainable code with a focus on performance and scalability

Requirements:

●     Bachelor's or Master's degree in Computer Science or a related field

●     At least 5 years of experience in backend development

●     Strong understanding of NodeJS, MongoDB, and other backend languages

●     Experience with distributed systems and RESTful APIs

●     Experience with React is a plus

●     Strong understanding of Authentication, Identity Management, and Authorization mechanisms

●     Familiarity with Firewall Security and other security mechanisms

●     Strong problem-solving skills and attention to detail

The candidate should have good knowledge about the job role. Must have good writing skills. Communication skills are must.

Skills: 

Strong knowledge of MYSQL/PostGreSQL; Knowledge of MongoDB, Redis, Couch DB is preferred. 

Expertise in application development, databases, version control, and deployment. Skill - Node.js, 

Experience of AWS or GCP - especially services such as Lambda or google app engine 

Solid grasp of Service-oriented architecture. Web Services implementation on a medium to large scale 

Solid understanding of scaling mobile app services. Having worked the backend of an Android app is preferred 

Culture: 

Ability to work independently with minimal supervision 

Happy to deal with, and contribute to, an environment of daily builds Has worked in small teams, is versatile. Work within short timelines and be receptive to business needs. Can work closely with Digital, Product, Operations teams. 

Desirable Social Attributes: 

Has contributed to one or more Open Source projects through own initiative. Has provided a high quality answer to a question posted on StackOverflow. 

Role: 

As a Software Developer who would work independently, the candidate is expected actively acquire problems and deliver solutions as well as guide the team technically. Such a problem solver would obviously be a self starter with a high level of curiosity rather than a programming language specialist. 

He/she would be required to produce software of the highest quality through self-discipline, clear and engaged communication, and attention to detail. The role would include custom web application development on (most typically on Node.js and PHP/Python), databases (most typically MySql and MongoDb), version control (github), testing (necessarily through test scripts written before code is written), daily builds and eventual deployment onto AWS or GCP. 

Attributes of the ideal candidate: 

Highly productive software developer with the proven aptitude to understand and apply technology 

Determination to succeed despite obstacles and challenges, and a positive attitude favoring achievement of goals over open-ended investigation 

Always learning, evolving, and sharing what you know 

Inspired by complex, varied problems and rapid change 

Open-minded, flexible, and curious about new and better ideas

• Assisting and coordinating with operations team
• supporting administrative staff
• conducting marketing research
• documentation and reporting to the operations department
• preparing reports on competitor product analysis
• ensuring if everything is working in a perfect manner
• using technology to keep the company updated behind the curtains
• Should be responsible for efficient dealing of complaints to completion and enabling satisfaction of customer.
• Responsible for rendering useful administrative support to other members of the customer care team.
• Responsible for documenting all calls with regards to participant inquires accurately using Call Tracking System.
• Responsible for monitoring Call tracking for responses from administrative team so call returns are done in a timely fashion.
• Responsibility is to Follow-up with participants within a 24-hour period in regards to the initial phone call even if it is to just touch base and let participant know inquiry is still be researched.
• Responsibility is to answer participant questions, as well as question participants to obtain full understanding of what information is being requested.