UX / UI Designer

Job Title : SEO & Digital Marketing Specialist - (Web3 Product/Organization) (SMO, SEO, Meta Ads / Promotions Ads / PPC)

Experience : 2+ Years

Location : Noida Sector 18

Working Days : 6 Days (Monday to Friday WFO + Saturday WFH)

Job Summary :

We are looking for a results-driven SEO & Digital Marketing Specialist with hands-on experience in Web3 products/organizations. The ideal candidate will be responsible for enhancing online visibility, executing SEO/SMO strategies, managing paid campaigns, and driving growth through effective digital marketing initiatives.

Key Responsibilities :

• Develop and implement SEO strategies (on-page, off-page, technical) to increase organic traffic.
• Plan and execute SMO strategies to strengthen brand presence across social platforms.
• Manage and optimize paid ad campaigns (Meta Ads, Promotion Ads, PPC, Google Ads) for maximum ROI.
• Conduct keyword research, competitor analysis, and performance tracking for continuous improvement.
• Work with CMS platforms (excluding WordPress) to publish, update, and optimize content.
• Collaborate with Web3 product/organization teams to create tailored marketing campaigns.
• Stay updated with Web3 industry trends, SEO algorithms, and ad platform updates.

Mandatory Skills :

• SEO (on-page, off-page, technical)
• SMO (social media optimization & engagement)
• Paid Ads (Meta Ads, Promotion Ads, PPC, Google Ads)
• CMS management (any CMS except WordPress)
• Proven experience in Web3 products/organizations marketing

Key Responsibilities:

1. Financial Management & Reporting

• Lead preparation of monthly, quarterly, and annual financial statements (P&L, Balance Sheet, Cash Flow).

• Ensure timely closure of accounts and compliance with applicable Indian Accounting Standards (Ind AS).

• Manage financial planning, forecasting, and cost control aligned with business objectives.

• Prepare management reports and MIS dashboards for review by senior leadership.

2. Accounting & Operational Finance

• Oversee all accounting operations including billing, collections, bank reconciliations, vendor payments, payroll accounting, and inter-entity transactions.

• Monitor and manage revenue recognition for both accredited and non-accredited schemes, including deferred revenue, advances, and adjustments.

• Ensure accuracy and completeness of books of accounts in line with internal policies and audit standards.

3. Taxation & Statutory Compliance

• Ensure 100% compliance with all statutory obligations: GST, TDS, PF, PT, Income Tax, and other regulatory filings.

• Handle tax audits, GST reconciliations (GSTR-1, 2B, 3B), TDS returns, and coordinate with external consultants/auditors.

• Stay updated on amendments in Indian tax and compliance frameworks relevant to service-based businesses.

4. Audit, Controls & Risk Management

• Lead internal and statutory audit processes from planning to closure.

• Ensure implementation of robust internal controls and SOPs to minimize risks.

5. Budgeting & Treasury

• Prepare and monitor annual budgets, cash flow projections, and variance reports.

• Manage working capital, fund flows, and cash position for smooth business operations.

• Maintain relationships with banking partners and manage banking transactions, facilities, and reconciliations.

6. Commercial Support & Pricing

• Support pricing models for new schemes, training programs, and client proposals.

• Conduct margin and cost analysis to drive data-informed pricing strategies and maximize financial performance.

• Work closely with Business Development and Operations to ensure commercially sound decisions.

7. Team Leadership & Process Improvement

• Lead and guide the accounts and finance team; assign responsibilities and ensure timely delivery.

• Implement automation and accounting software best practices (e.g., Tally, Zoho, etc.).

• Drive continual improvement in financial processes, documentation, and reporting.

Qualifications & Experience:

Education:

• Bachelor’s or Master’s Degree in Commerce, Finance, or Accounting (CA Inter or MBA Finance preferred).

Experience:

• 5 to 8 years of relevant experience in service sector finance

• Experience in handling statutory compliance, audit support, and financial reporting.

• Experience working in or with certification/training/consulting or professional services companies preferred

Key Skills & Competencies:

• Strong knowledge of accounting principles, GST, TDS, and other compliance frameworks

• Sound understanding of Indian financial regulations and service taxations

• Excellent Excel, Tally, and financial system skills (Zoho Books/ERP, preferred)

• Good communication and interdepartmental coordination skills

• High integrity, attention to detail, and process-oriented thinking

Key Performance Indicators (KPIs):

• Accuracy and timeliness of financial statements and MIS

• Zero non-compliance or penalties on statutory filings

• Timely audit closure with minimal observations

• Cost and variance control against budgets

• Process improvements implemented

• Internal stakeholder satisfaction and team performance

Handling HR Operations project.  

Coordinate with Plant HR Team for Manpower planning, 

Recruitment, onboarding, joining formalities of new joiners, new 

hire orientation, induction and exit interviews, documentation and 

audit accuracy, factory compliances and administrative part. 

Coordinate and make sure that the Safety Compliances should be 

followed at Plant level.  

Coordinate and in guidance of Seniors issue a various letter i.e. 

Warning Letter, abscond letter, show cause notice etc. for 

Misconduct.  

Coordinate and in guidance of Seniors send recovery mails/legal 

notices to employees also coordinate with external lawyer for 

pending recovery of F & F.  

Coordinate and in guidance of Seniors run a POSH Policy 

Compliance.  

MIS and reporting  

We are seeking a highly motivated and creative individual to join our marketing team as a Digital Marketing Executive. The ideal candidate will be passionate about digital marketing, possess strong analytical skills, and have a good understanding of various digital marketing channels and techniques.

Key Responsibilities:

1. Social Media Management:

• Develop and implement social media strategies to increase brand awareness and engage with the target audience.
• Create and schedule engaging content across various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
• Monitor social media channels for trends and opportunities to engage in relevant conversations.
• Analyze social media metrics and generate reports to track performance and optimize strategies.

1. Content Marketing:

• Collaborate with the content team to create compelling and SEO-friendly content for blogs, website, email campaigns, etc.
• Optimize content for search engines and ensure it aligns with the overall digital marketing strategy.
• Utilize content marketing tools and platforms to distribute content effectively and reach the target audience.

1. Email Marketing:

• Plan and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions.
• Segment email lists based on demographics, behavior, etc., to deliver targeted and personalized campaigns.
• Monitor email deliverability, open rates, click-through rates, and other key metrics to optimize campaign performance.

1. SEO (Search Engine Optimization):

• Conduct keyword research to identify opportunities for improving website ranking and driving organic traffic.
• Optimize website content, meta tags, and other on-page elements to improve search engine visibility.
• Monitor website performance using SEO tools and make recommendations for continuous improvement.

1. Paid Advertising:

• Assist in managing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, etc.
• Monitor campaign budgets, performance metrics, and ROI to optimize ad spend and achieve business goals.
• Stay updated on the latest trends and best practices in digital advertising.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience or internship in digital marketing roles is a plus.
• Strong understanding of digital marketing concepts and techniques.
• Proficiency in social media management tools, email marketing platforms, and SEO tools.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving skills.

• Perform analysis, design and implementation of assigned projects using sound engineering principles and adhering to business standards, practices, processes, and product / program requirements
• Engage with global teams to effectively translate customer requirements to software requirements and identify potential solutions that are optimized to operate with in constraints of the product
• Troubleshoot variety of complex software problems
• Provide timely status updates and proactive communications on issues to the stakeholders.
• Able to interface with internal and external stake holders regarding software issues.
• Contribute as part of teams put together to meet overall organization initiatives/objectives
• As a technical lead,

1. Guide team efforts towards successful deliverables.
2. Provide technical leadership to teammates through coaching and mentorship.
3. Able to effectively manage escalations and operate under crisis
4. Have the ability and willingness to acquire in-depth understanding of domain and existing products (beyond software) and apply that knowledge to develop new products and to deliver enhancements/ fixes for customer requirements.
   
   

• Background in Industrial Automation
• Prior experience in supervisory control systems software
• Bachelor of Engineering degree in Computer Science/Information Science/Electronics/Electrical/Instrumentation with strong back ground in Industrial automation software
• Strong C, C+ programming on variety of Windows platforms using Microsoft technologies
• Sound knowledge of Computer Science fundamentals data structures, algorithms, operating system concepts
• Excellent analytical skills, methodical problem-solving skills and troubleshooting skills
• Prior experience of working in global teams and interfacing with multiple stake holders
• Excellent communication skills (verbal and written) and the ability to interact with extended teams spread across the globe.

• Python with Powershell (who worked in Security related product Development(First Pref)/Networking.

Key Responsibilities

• Collaborate in the design, implementation, and deployment of successful software applications in support of our Threat management platforms.
• Developing backend components to enhance performance and receptiveness, server-side logic, and highly responsive web applications.
• Performance tuning and automation of application.
• Enhancing the functionalities of current software systems.
• Understand system interdependencies and limitations.
• Functionally decompose complex problems into simple, straightforward solutions.
• Rightly estimate the task and take ownership of building production-ready software solutions.
• Collaborate with other teams to implement features based on business rules and visual design.

Minimum qualification & experience

• Engineering graduate.
• 4 years of demonstrated professional experience in delivering and operating large-scale applications.
• Strong software development skills in python including python frameworks like Django, Flask, etc.
• Experience with software development, Web frameworks and database technologies, e.g., REST APIs, and automated scripts.
• Experience with current development technologies, methodologies and workflows including CI/CD, Docker, Git, and Jenkins preferred.
• Experience with microservice development and dockerized application development is a PLUS.
• Strong knowledge of data structures, algorithms, operating systems, and distributed systems fundamentals.
• Working familiarity with networking protocols (TCP/IP, HTTP) and standard network architectures.
• Working familiarity with basic Linux administration.
• https://ind01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcybersecurityguide.org%2Fcareers%2F&;data=05%7C01%7Cmadhvi.1%40neweraindia.com%7C71e5f8231a514be638bf08da656eee89%7Cc04e2addbf474beabf38e722114ec31f%7C0%7C0%7C637933824369629597%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=5ezbPi2xWTVZVsmDSzinf6eC37Mr6zWQpfivsSWa1A0%3D&reserved=0" target="_blank">Experience in the cybersecurity field especially with threat intelligence or security orchestration is a plus.

• Minimum 3 years experience in React redux and Flux
• 3 years experience in Frontend skills
• Familiarity with database technology such as MySQL,  MongoDB. ·
• Good communication. 

Requirements:

- Knowledge of digital ad tech ecosystem

- Minimum 3 years of experience working in a professional environment on full-stack development

- Proven expertise in creating and developing scalable enterprise or B2C web applications

- Experience in REST API development and MVC/MVVM development methodologies

- Deep understanding of the underlying architecture of web servers, load balancing, and browser nuances. Basically, a solid understanding of fundamentals - including execution models, asynchronous programming, object-oriented concepts, relational concepts, etc.

- Proficiency in one or more of Node.js/MEAN stack, Python, Java or other frameworks and willing to be flexible on stack as per the requirement of the project. Most of our current development is on the MEAN stack - expertise in the stack will be a definite plus

- Proficiency in one or more of databases such as MySQL, MongoDB, Cassandra or other equivalent databases and willing to be flexible as per the requirement of the project. Most of our current development is on MongoDB and MySQL - expertise in these will be a definite plus

- Good understanding of developer tools and devops such as Git, Ansible, cloud platforms such as AWS, Docker, etc.